Drinks Promotions: Coca-Cola Offering Jenga Style Game

Coca-Cola — the unquestionable leading brand in soft drinks industry — is currently implementing a brilliant and unique drinks promotions strategy by offering customised Jenga Style Game as purchase with purchase of 3 different-shaped Coca-Cola bottles. For only HKD$108 extra, you will get an entertaining and intriguing game to train your physical and mental skills.

 

These remarkable POS displays are currently being placed in Hong Kong in “7-Eleven” – the international chain of convenience stores. The positioning of displays in the centre of the shops is highly visible and noticeable.

 

Jenga is the classic block-stacking, stack-crashing game, in which you need to stack the wooden blocks in a sturdy tower, then take turns pulling out blocks one by one until the whole stack crashes down. The version offered by Coca-cola is not a classic variant of Jenga, but it looks definitely eye-catching, and moreover, three blocks joined together, with the bottles printed on the sides, look very similar to wooden pallet, completed with Coca-Colas.

The game is packed in customised box, made in shape of easily-recognisable trucks, which is perfect for December promotion as during the end of the year we all keep recalling the iconic Coca-Cola Christmas adverts on TV.

The target market is chosen perfectly too, due to incredible popularity of Jenga game in Asia, and especially Hong Kong.

 

Insight into previous drinks promotions by Coca-Cola:

The general marketing strategy for Coca-Cola has always been to give customers highly visible, branded gifts. It can be said that Coca-Cola made their reputation due to their amazing promotional campaigns. But their latest Jenga style promotion really stands out from others. Let’s recall the recent promotions:

• In 2014 7-Eleven and Coca Cola cooperated with each other with a football purchase with purchase for their marketing campaign. When you bought 3 bottles of Coca Cola you could choose from different kinds of premium football gifts to purchase at a reduced price. See more in our blog: Football Purchase with Purchase By Coca-Cola.
• In 2013 Coca Cola offered a zipper recyclable bag with a few bottles of 1.5 litres Coca Cola bottle purchased, as a gift-with-purchase marketing campaign in Hong Kong supermarkets: Coca Cola’s Zipper Recyclable Bag as Marketing Campaign.
• In 2012 Coca Cola purchase-with-purchase promotion was spotted in Circle K stores across Hong Kong. The famous beverage company is collaborating with Chocolate, a renowned Hong Kong brand. To redeem the unique gifts, you would first need to purchase 3 bottles of Coca-Cola then top up either 29.9HKD for the foldable shopping bag or 35.5HKD for the pouch. See our case study here: Coca-Cola & Chocolate bag and pouch PWP.

 

As you can see, Coca-cola marketing is getting more and more unique and inventive, and today’s example of promotion with the Jenga game will definitely be memorable.

Feel free to contact the ODM Group to learn more about promotional products. We have years of experience sourcing promotional products to companies all across the world. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign.

 

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