In keeping with the ever growing hype for the imminent release of the new Star Wars, Sunings Hong Kong are offering Star Wars promotional merchandise as gift with purchases and purchase with purchase. Such promotion is to be expected for a franchise as big as Star Wars, and we have seen this before for the marketing of the Minions movie.
This promotional campaign is based around either a gift with purchase: when a customer purchases a high end and higher priced product, in this case no doubt a computer etc; or purchase with purchase: when a customer can purchase the merchandise at an additional cost. These kind of marketing techniques are extremely effective and we shall discuss the merits of the products on offer below.
As can be seen in the image above, there are 5 different sets of Star Wars promotional merchandise offered. There is a branded cushion, with Star Wars images branded all over, this would be the perfect addition to any fan’s sofa. Next are the figurine pencils and branded notebooks, these items would be great for children or any super fan who wants to wear their allegiance loud and proud. Thirdly we have a travel bag with Star Wars’ new mascot, BB-8 droid, appearing, followed by drawstring bags with the antagonists printed upon. Lastly we have a key ring and notebook, again with artistically placed and unique branding.
Why should you consider offering Promotional Merchandise?
Firstly, promoting a brand or product is tantamount to it’s potential of success, with little to no promotion you can expect a product to fail. However not all companies can wield the force that comes with the Star Wars name, in this case by offering promotional products with your branding on can be enough.
Secondly, offering promotional merchandise that is exciting and interesting is important. You want your potential clientele to not only want your merchandise, but also to retain the knowledge that it is YOUR merchandise. By having your logo and brand name branded on a unique product is much more likely for potential clientele to wish to purchase from you in the future.
Lastly, using an exceptional marketing strategy to push not only your image but the promotional products you are offering into the public’s eye. Almost everyone knows about Star Wars, however without a fantastic marketing strategy many people would not of realized there was a new Star Wars coming out. Consider this when planning on releasing new promotional merchandise for your brand.
If you are interested in promotional merchandise, do not hesitate to contact the ODM Group. We have years of expertise sourcing items from China for clients all over the world. Also see our Gift with Purchase main page for other great case studies on this topic.