In anticipation of the upcoming new episode, Star Wars fewer seems to have swept the whole world. Numerous promotional giveaways, creative marketing campaigns, catchy posters and advertisements will not let you escape from this epic space saga.
The Walt Disney Company acquired Star Wars franchise in 2012 and announced three new films, with the first one, Star Wars: The Force Awakens, planned for release on December 18, 2015. And beyond a shadow of a doubt, Disney remains a master of the art of promotion. The company is able to appeal to different audiences with its different divisions and collaborations — say Star Wars comic books for super fans, Lego toys for kids, or branded messenger bags for scholars, given away in Subway restaurants.
In partnership with Disney’s Southeast Asia department, Kallang Wave Mall, based in Singapore, has announced the campaign for promotional giveaways, dedicated to the highly-anticipated episode.
For the purchase over 30$, any customer can win the following prizes: an amazing holiday in Dubai together with the entrance ticket to Comic Con 2016, a cool refill tumbler for coffee and tea, printed with Star Wars’ characters Stormtroopers (if more than $100 spent), or an exclusive BB-8 droid printed umbrella (minimum $250 purchase). The campaign is taking place from November 5 till December 31.
How the company benefits from promotional giveaways?
- This kind of campaign, promising prizes for spending a certain amount of money, provide a great opportunity for attracting new consumers, and serve as an incentive to spend more on the purchase.
- This is an exceptional marketing strategy for companies to increase publicity and achieve considerable local media coverage.
- Using high-popular promotional items, such as tumbler cups and umbrellas, and moreover, in collaboration with a famous brand, will certainly increase brand reputation and brand awareness, and therefore, will stimulate sales and win consumers loyalty.
If you are interested in promotional products, please, don’t hesitate to contact the ODM Group. We have years of expertise sourcing items from China for clients all over the world. Also pay you attention to the links below, with products similar to those mentioned in this blog: