Marketing Canned Soft Drinks: Why Invest In Beverage Dispenser Rack?

Carbonated soft drinks, with their generally sweet and addicting characteristics, has been popular among customers of all ages. These fizzy drinks belong to the non-alcoholic beverage industry, which shares a massive market value. Apart from bottled soft drinks, companies that thrive in this industry also offers a canned version of their products. How does marketing them in retail stores goes? What makes a beverage dispenser rack an ideal display solution?

Recently, we spotted this beverage display rack that showcases Coca-Cola products. It is commendable how the area looks neat and packed with bottles and wholesale packages from the beverage brand. We also caught sight of the can dispenser racks attached to one of the display stands.

 

Why Invest In Beverage Dispenser Rack?

1. Keeps Your Display Organised

Beverage cans are indeed easy to grab for customers, but how can you attract them when the products are all over the place? Once a can leave the display, this can create a noticeable gap, especially when the products are placed in a standard retail display. On the other hand, they can be well-maintained and organised in a beverage dispenser rack.

 

2. Easy to Replenish

With its simple mechanism, this beverage can dispenser is easy to replenish. Filling it up with new stocks won’t be a problem for merchandisers as they can quickly put the cans on either the front or back part of the custom retail fixture.

 

3. Space Saving Solution

This beverage dispenser rack comes in a minimalist and slim design, perfect for attaching to the display stand. Its structure is not bulky so that retailers can maximise the whole space for more products.

 

4. Versatile and Handy

Other than canned soft drinks, retailers can utilise this beverage promotion idea for other canned beverage products around their stores. Different brands can benefit from this display solution and present their products well with its versatility. We believe that this dispenser rack is detachable and therefore easy to transport, making it handy and accessible.

 

5. Encourages Impulse Purchases

Located at the side of the retail aisle, this beverage dispenser rack is hard to miss and offers convenience to shoppers. Looking at this space might be quite overwhelming, as it is full of products that come in big PET bottles or packages by 4s or 6s. Therefore, this is a perfect display solution, especially for those who are not into bulk purchases.

The dispenser rack subtly creates a pulling effect among customers, motivating them to get one. As the canned soft drinks are readily available on display, which is not forcing them to purchase big ones, this helps to encourage impulse buys.

 

 

Seeing this beverage dispenser rack has reminded us of this portable beverage can dispenser we have featured before in one of our blogs. This brewery promotional product idea is perfect for displaying on countertops as well as tabletops to increase impressions beyond retail stores. Make sure to check it out!

 

Recently, we featured this bottle display rack that showcases products from different bottled water brands. With the quality of this custom retail fixture, we cannot say anything against it. On the other hand, brand managers and retail partners should ensure fairness and accurate placement for products to maximise their effectiveness in the retail space.

Most of these racks hold the competitor’s products, reflecting poor merchandising practices. We could see the same problem occurring with this beverage dispenser rack, as it also has products from Pepsi, which is the primary competitor of Coca-Cola.

 

Wrapping It Up,

It is truly a wonder how a simple point-of-sale fixture can take your marketing in-store up a notch. This is why it is crucial to communicate effectively with your retail partners and select the best POS display idea for your products. If you are one of those beverage brands that offer canned items, this dispenser rack will undoubtedly help you present them well in the market.

 

How Can ODM Help?

Here at ODM, you can ensure that the services we offer are of high quality. From the custom promotional giveaways to the branded packaging and POS displays we produce, we always make sure that we give our best to everything we do. Not only that! We have partnered with the team of best designers to ensure that our clients’ ideas will turn into unique and tangible products! Contact us today!

 

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