Retail Display Tray Ideas: Spring Loaded Display vs. Gravity Loaded Rack

Are you looking for ways to bring your products upfront to your target audience? Get your merchandise into the spotlight with custom retail display tray ideas! Cost-effective and practical, it can give you sales a push!

We’ve come across O’Cedar’s unique retail display in one of the stores we’ve visited in France. On the other hand, O’Cedar is a specialist in the cleaning and authentic care of delicate surfaces established in 1913. Its on-shelf merchandising display is noticeable because of its practical mechanism.

 

As you would notice, O’Cedar is the only brand that utilised spring-loaded display in this particular retail shelving; thus, it really stands out among the rest of the products being sold.

 

Spring Loaded Display vs Gravity Loaded Racks: What are the Differences?

Retail display tray ideas such as spring-loaded and gravity loaded displays are innovative ways to automatically push your goods on your shelf to the front each time a customer retrieves one. Both have unique mechanisms that make each one different from the other.

Spring Loaded Display

Many stores, particularly retail stores, use spring-loaded displays for their products. It allows customers to easily select and remove one or more items from the shelves. Such displays are installed on racks or retail display trays.

Shelves are typically provided with a forward feeding pusher device. The pusher force the remaining products to be pushed forward when one of the products from the front end of the shelf is removed.

 

A spring-loaded display consists of three parts: a pusher, a divider, and T-rails. This innovative in-store display is typically made of acrylic, metal, and wood.

Here’s how this innovative in-store display works: 

Advantages:

Once customers pick items from the display, the pusher will push forward the remaining products from the back, allowing the next customers to access the products easily. Likewise, trays can be easily moved and locked back. This retail display tray’s mechanism allows staff to quickly refill or load the POS when goods run out of stock.

Disadvantages:

Spring-loaded displays are not ideal for loading with heavy merchandise. Moreover, there are items or packaging which resist sliding, meaning they are not suitable to be stored in this kind of retail display tray.

 

Here’s another perfect example of a spring-loaded point of sale display.

This POS retail display keeps merchandise front-facing, making product displays look tidy and well-stocked. It is also great for storage and maintaining good merchandising practices. This innovative POS is very suitable for canned goods or beverages.

 

Gravity Loaded Rack

This type of retail display has the same purpose as the spring-loaded pusher. This system keeps the goods front, so your display looks neat and well-stocked. This is commonly used for canned beverages and other retail merchandise. This system is installed with sliding beads that make the products roll forward.

 

Advantages: 

Gravity-fed retail displays can be effectively used on shelves and at the checkout counter at big box retail, grocery stores and more. These systems are ideal for facing large, heavy or bulky items that may be difficult to advance using a pusher. Gravity front-feeding also makes out-of-stocks detectable immediately and simplifies stock replenishment, whether filling from the front or rear, which helps to reduce labour cost.

Disadvantages:

Gravity loaded display only relies on the shelf angle or a shelf riser to allow products to glide effortlessly down a sloped surface. It means that this retail display isn’t ideal for flat shelving since the product won’t slide on it.

This retail display design works similar to this: 

They are commonly installed in a slope position, allowing products to glide or roll easily in front of the display.

 

Perks of Using Retail Display Trays

Improve the overall appearance of your retail store shelves using these custom retail display tray ideas. Here are the advantages of using them in your promotion!

 

• Reduce merchandising labour

Good sales associates are your most valuable resource in today’s busy retail markets. Allow them to spend more time serving your customers rather than straightening out merchandise on your shelves. Thus, using such automatic displays can help you maximise your employee while maintaining your products on the shelf.

 

• Decrease product shrink

Products that get stuck on the back of the shelf cost you money. Spring-loaded and gravity loaded displays avoid products getting lost at the back of the shelf. Furthermore, their unique design greatly facilitates the rotation of perishable products by consistently presenting the goods you wish your customers to buy.

 

• Enhance accessibility

Imagine a shelf without spring-loaded or gravity loaded trays. It’s hard for customers to access specific items stocked at the back of the displays. The fact that retail staffs are not always around to assist them might frustrate and stress them out. Moreover, it’s hard for merchandisers to do inventory and refill the shelf when products run out of stock.

 

• Improved category and maximise shelf space

Eliminate dead spots along the aisle and fill them with products your customer will buy. These display ideas are a product facing solution that maximises product visibility and accessibility while maximising merchandising space. Utilising these retail shelving displays will absolutely increase category size by 15-20% on average.

 

Final Thoughts,

There are always new challenges facing businesses as the retail industry rapidly changes due to technological evolution. The aftermath of the Covid-19 pandemic also added to the struggle retailers are facing now. Thus, it is very important to think of better strategies to bring your products in front of consumers. Using effective and practical marketing tools such as custom retail display tray ideas are some of the things you need to consider.

If you’re looking for a team that can provide your marketing needs in 2022, the ODM Group is here to assist you. We manufacture high-quality POS display units, promotional display ideas, LED promotional displays, and beverage display racks.

Feel free to contact our team to learn more about the product and services we offer. Rest assured that the ODM Group is here to be of help!

 

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Check out this beverage rack display designed by our product designers from  Mindsparkz. Reach out to our team to get a quote.