Cornflakes & Hotwheels: 5 Reasons this POS Marketing Display Works

Kellogg is a brand that has been working with families for over 10 decades. In this marketing campaign, we see Kellogg’s coming together with HotWheels to create an eye-catching display for their marketing campaign. Promoting their cereal along with a free HotWheels product with the purchase. Successfully drawing customers to their products and enticing customers. In this article, we analyse the five reasons why this POS Marketing Display is a success.

What Is a POS Marketing Display?

A POS marketing display is a branded retail unit placed near the point where shoppers make purchasing decisions.

Depending on the store and campaign, it may appear:

• In a product aisle
• At the end of an aisle
• Near a checkout area
• At the store entrance
• Within a seasonal promotion zone
• Beside a product category display

POS Marketing Display

These displays are commonly used to support product launches, gift-with-purchase campaigns, licensed collaborations, limited-edition packaging, and seasonal promotions.

Unlike standard shelving, a custom POS display is built around a specific marketing message. It helps a product stand out from surrounding competitors while making the campaign easier for shoppers to understand.

5 Reasons Kellogg’s & Hotwheels POS Marketing Display Works

1. Commanding Attention

A bright and bold design never fails to attract customers’ attention. Colours can be used to your advantage in marketing. Because the connection with colours is so immediate, customers may not even realize that it plays a huge role in catching their attention. This is where we can play with colours in marketing displays.

Kellogg’s and Hotwheels use the colour red, a warm & energetic colour commanding confidence, strength, and importance. This colour has the ability to attract a viewer’s eye the fastest. Without a doubt, the prominent colour red makes this POS Display stand out among the numerous aisles in the supermarket.

2. Understanding your Product and Audience

Kellogg has been serving families for over 100 years, partnering with Hotwheels being a popular toy brand among children, introduced in 1968 with a target audience of parents. Both come close in line with each other’s target audience. This expands Kellogg’s potential customers to Hotwheel’s target market, overall increasing market share for its brand and their potential customers.

3. Creative Design

Most often customers enter their shopping trip with products already in mind that they intend to buy. Kellogg’s creates a main display attraction using an eye-catching car design which is what Hotwheels is immediately associated with. This will successfully draw customers and pique their curiosity. When paired with the additional enticement of a free gift with their purchase it will drive additional sales for Kellogg.

POS Marketing Display

4. Positioning

Point-of-Sale displays pushing promotions almost guarantee that every customer entering will encounter your product nearing the end of their shopping trip. This is the perfect position for products that might not have been in the shopper’s original shopping list, triggering thought of purchase of the product and generating more point of sale purchases.

5. Boosted Sales

The combination of the attention-grabbing design, potentially expanding their market share and positioning of the merchandise display where customers’ interaction with this product occurs near to where the actual sale of products happens, will successfully trigger impulse purchases, boosting sales for the company.

We are here to help your upcoming Marketing Campaign blast off!

ODM has years of experience in designing and creating high-quality promotional products, gifts and merchandise for global markets. Our company ensures to create an effective Point of Sale Display specially designed and perfect for your brand. Feel free to contact our design team – We’d love to hear from you!

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Additional Strength: It Creates a Complete Campaign Story

Another reason the campaign works is that the display, product, and promotional gift all support one central idea.

The campaign does not treat the toy as a separate add-on. Instead, it integrates Hot Wheels into the full retail presentation.

This creates a more complete campaign story:

• The display attracts attention.
• The cereal provides the core purchase.
• The toy creates the incentive.
• The brand partnership makes the promotion memorable.

This level of consistency is important in retail marketing.

When the display design, packaging, and gift all communicate different ideas, shoppers may not understand the campaign quickly. When all elements work together, the message becomes clearer.

What Could Improve This POS Marketing Display?

While the campaign has several strengths, every retail display can be evaluated for further improvement.

Make the promotional mechanic highly visible

The free gift message should be readable from several viewing angles.

Shoppers should not need to walk directly in front of the unit before understanding the offer. Large text panels, product illustrations, and simple instructions can help.

Show the gift clearly

Where possible, the promotional toy should be visible on the display.

A transparent compartment, product image, sample unit, or illustrated panel can help shoppers understand what they will receive.

Include a clear call to action

Messages such as “Buy a participating pack and collect your Hot Wheels car” make the campaign easier to follow.

The call to action should be short and positioned near the participating products.

Consider collectability

If the promotion includes several toy models, the display could encourage repeat purchases through a collectable mechanic.

For example, showing multiple designs may motivate some shoppers to buy again during the campaign period.

Add interactive features carefully

A small moving part, track-inspired graphic, or photo opportunity could make the display more engaging.

However, interactive elements should be durable and easy for retailers to manage. They should not increase the risk of damage or create installation problems.

Important Considerations When Developing a Custom POS Display

An effective POS display needs to balance creativity with production and retail requirements.

Material selection

Cardboard is commonly used for temporary promotional displays because it is printable, lightweight, and relatively easy to transport.

Other campaigns may require:

• Corrugated board
• Plastic components
• Metal frames
• Timber elements
• Acrylic panels
• Mixed-material structures

The material should match the campaign duration, expected product weight, retail environment, and budget.

Structural strength

The display must support the products safely throughout the campaign.

Design teams should consider:

• Total product weight
• Shelf strength
• Base stability
• Customer interaction
• Replenishment frequency
• Transport conditions

A prototype is valuable because it allows the structure to be tested before mass production.

Assembly

Retail displays are often delivered flat-packed to reduce shipping volume.

The assembly process should be simple enough for store employees to complete without specialised tools. Clear instructions and labelled components can help reduce installation errors.

Product capacity

A display should hold enough inventory to support the expected sales volume.

If the capacity is too low, staff may need to replenish it frequently. If it is too large, the unit may occupy excessive retail space or appear empty as products sell through.

Printing and finishing

High-quality printing helps protect the visual impact of the campaign.

Possible finishing options include:

• Gloss lamination
• Matte lamination
• Spot UV
• Foil details
• Die-cut shapes
• Embossed elements
• Protective coatings

The finishing method should support the campaign rather than make the display unnecessarily expensive.

Logistics

The display must reach stores in good condition.

Brands should consider packaging, flat-pack dimensions, shipment quantities, assembly components, and delivery schedules early in the development process.

Develop a Custom POS Marketing Display With ODM

A custom POS marketing display can help your brand attract attention, explain a promotion, and create a stronger presence within the retail environment.

The ODM Group supports brands with the development of custom POS displays, promotional merchandise, packaging, and retail activation materials.

Our services can include:

• Campaign ideation
• Creative and structural design
• Prototyping
• Material recommendations
• Promotional product sourcing
• Custom printing and finishing
• Production management
• Quality control
• Packing and logistics support

Rather than treating the display and promotional gift as separate projects, our team can help coordinate the complete campaign. This creates better consistency across the retail unit, product presentation, packaging, and customer reward.

Whether you are planning a gift-with-purchase campaign, licensed collaboration, seasonal promotion, or new product launch, ODM can help develop a POS solution around your brand, retail environment, and marketing objectives.

Contact our team to discuss your next custom POS marketing display.

Final Thoughts

This Kellogg’s and Hot Wheels campaign shows how a well-planned POS marketing display can bring together strong branding, audience relevance, promotional value, and retail visibility.

The display works because every element supports the same campaign idea. The bold design attracts attention, the Hot Wheels partnership appeals to families, and the free gift gives shoppers an extra reason to choose the participating cereal.

For brands planning a similar activation, the key lesson is to look beyond appearance alone. An effective POS display should also be easy to understand, practical for retailers, suitable for the available space, and closely connected to the promotional offer.

When the display, product, and incentive work together, the result is a more engaging in-store experience that can strengthen brand recall and support purchasing decisions.

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