In a cluttered retail environment, draw attention towards your product with some point of purchase marketing! Here we can see an excellent example of how this was achieved in one of the busiest retail environments; the duty free section of the airport.

point of purchase marketing

point of purchase marketing

Here we can see how Royal Salute, a premium scotch whisky company, has managed to cut through the noise and make their product stand out.

 

Why We Love This Point of Purchase Marketing Stand

It Draws Customers Towards the Product

Promotional Table Displays are great at showcasing your product in an elegant way. What is so great about the stand for Royal Salute, is that it frames their product within a decorative arch. Not only does this help to create a brand identity, but it frames the product, drawing customers attention towards it.

point of purchase marketing

point of purchase marketing

It Makes Their Product Stand Out

The retail environment within an airport terminal is notoriously cluttered, the custom display stand used by Royal Salute places their product front and centre. This helps to move to product away from the busy shelves. The stand used also has a premium feel to it. Premium displays are a great way to increase the exclusive feel of your product and draw customers in.

The Stand is Interactive

Custom interactive point of sale displays are known to be a great way to get customers to interact with your product. Royal Salute included a LED display within their stand to draw customers in. These screens help to bring the product to life by adding movement and sound to the display.

point of purchase marketing

point of purchase marketing

Interested in creating your own point of purchase marketing stand? We have marketing professionals who can help create high quality custom advertising displays and POS display units. You can also rely on us for high quality product designs and brand packaging design. Contact ODM to know more about our services. Or check out the sample blogs below for more marketing inspiration.

 

In the meantime, why not read some other relevant blogs?

How custom free standing display stands can be used alongside the festivities to boost seasonal sales. Check out this great example of how it was achieved:

Learn more about the psychology of marketing to get a head start on your competitors, here we break down 8 attention grabbing products and what they do so well!

Wanting to sell more of your bottled product? A bottle glorifier can help you achieve that! Check out this blog to see how some brands have previously used bottle glorifiers.