7 Marketing Lessons from Jura Custom Indoor Display

Any form of display advertise product somehow. The question is, how to stand out with something unique? In this blog, we will take a look at Jura’s whisky branded custom indoor display which is, indeed a fantastic example of an effective promotional drink display. The whisky brand catches customer attention in a different way. Surely, one of the main things is a fancy bottle.

Have a look at Jura’s promotional in-store display. First thing you see is a stand filled with pictures and whisky bottles above. It is a presentation counter. The picture is taken at Hong Kong’s airport duty free.

7 Marketing Lessons from Jura Custom Indoor

1. Samples.

How to encourage customers to buy a bottle of whisky? Have them try the product. Free samples allow customers gain first-hand experience of the product. Once they tasted their whiskey, they’d be able to compare its taste to other whiskey they know. Doing so helps them come up with smart buying decisions. They will be more willing to buy a product when they know how it tastes or works. As the brand has a few kinds of flavour, they presented them all on the counter. This is a good idea as customers will know the available flavours.

2. Free gifts.

To gain your brand loyalty and recognition, you should always make your customers feel appreciated. And what better way to do that than giving away free promotional gift? Jura offers custom branded bag, visually matches to their brand.

 

 

Also, they offer a free branded whisky flask when spent over $600. This is a good customer giveaway as the flask can be used to store alcoholic drinks. This way, customers can downsize their whiskey bottles when they travel. As it is made of stainless steel with cover, the quality, taste and aroma will not deteriorate. We also love the laser engraved designs as this ensures that the branding will stay for a longer period of time.

3. Background.

It is important to visualise your customer’s where you’re coming from. When you come to Jura’s custom indoor display counter you can feel like you are in  Jura. Jura is a remote island off the West Coast of Scotland. On the wall behind the counter is a beautiful landscape and signs. If you look closely there are also fishing nets and vests- which shows how much they take pride in their origin.

4. LEDs

To create a pleasant visual appearance you need light! Look at Jura’s example. They lighted their slogan so it is more visible. Also, they use LED lighted bottle glorifiers to draw attention to their whisky bottles. The whole POS display unit is well-lit so customers can really see all their collection.

5.Packaging.

Sometimes it is all about the packaging. People are visuals. It is important to pay attention to what we put the product in. Customers are more willing to buy and pay more for the same product if it’s in a nice package. This one, indeed increase sales.

6.Picture stand.

Absolutely brilliant idea. They made a space for picture stand so each customer can take it. It is not only a gift for themselves. Those photos are all around the display. It makes it more personal, suitable for clients.

7.Slogan.

Slogan is a great opportunity to get into people’s heads. To be catchy it cannot be complicated. Simple words added to advertise product makes it remembered. This is a marketing strategy that make you individual.

All in all, we believe that Jura’s custom indoor display is a fine example of an effective in-store marketing tactic. Not only were they able to present their products in a visually appealing way, they were also able to incentivize their clients with high-quality gifts that they would certainly use every day.

 

Contact ODM

In need of custom indoor displays? The ODM Group product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. Do not hesitate and contact us today!

 

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