Establish your brand uniquely to your target market by using a promotional flask attached to your product through a branded bottle hitchhiker in contrast to the more commonly used mugs, wine and beer glasses!
In this blog, let’s explore what is a bottle hitchhiker, how you can use it for your brand, possible materials you can use and your next best option after it!
What Is A Bottle Hitchhiker?
A bottle hitchhiker is a piece of clip typically designed like an eight.
One end can be attached to the neck of a beverage bottle, while the other end can be attached to a promotional flask that comes with it.
On the one hand, a promotional flask is a container usually smaller than a liquor bottle.
It is used to store a small amount of liquor, and brands can use it for promotional purposes such as free gift merchandise or a new liquor product launch.
The best feature of these custom bottle neck tags is it keeps the bottle and the flask attached to one another for easier transportation, storage and use in promotions.
How To Use Branded Bottle Hitchhikers in Marketing
Branded bottle hitchhikers are great tools for marketing campaigns that brands can leverage. They can use these ideas to showcase their range through a taste of another beverage from the brand or by introducing a new product by using the flask attached to the liquor bottle.
But not just introducing new products; they can be designed to promote discounts or other promotions. Likewise, they can be used in marketing alcoholic drinks, sodas in bottles, food seasonings in bottles, and even perfumes.
It’s also possible for customers to reuse the bottle hitchhikers if they’re made from durable materials such as metal or silicone.
One great benefit of bottle hitchhikers is their customizability. Brands can leverage in many ways, from its overall design of two holes attached to both the bottle and the flask to its size, colour and print.
The design of your hitchhiker bottle clips should be meticulously thought out. Incorporate your logo, brand colours, and any messaging that captures the essence of your brand.
Furthermore, you may consider eco-friendly materials and use your hitchhiker clips to advocate for sustainable practices, creating a compelling narrative that reinforces your brand’s identity.
Indeed, they may seem like small pieces used to keep products together. However, it still poses a great opportunity to enhance branding for businesses.
Top 4 Benefits of Branded Bottle Hitchhiker in Marketing
1. Enhanced Customer Experience
Attaching a flask to a bottle using a hitchhiker adds a touch of uniqueness to the customer’s experience. It provides them with a practical solution for transporting and enjoying their drinks, whether at home or on the go.
This added convenience reflects positively on your brand, as customers associate your products with innovative and user-friendly solutions.
2. Practicality
Bottle hitchhikers offer practicality to customers and establishments alike. For customers, these clips provide a convenient and secure way to attach a flask to a bottle they can bring anywhere. This eliminates the need for separate carriers and reduces the risk of spillage or breakage.
For brands, bars, restaurants, and stores, bottle hitchhikers enhance service efficiency by enabling them to store and transport the bottle with the flask securely together or display them on shelves.
3. Conversation Starter
The distinctiveness of bottle hitchhikers tends to spark conversations and generate interest. When customers spot an intriguing and functional accessory, they’re more likely to inquire about it, opening up opportunities for discussions about your brand.
Sharing their positive experiences with friends, family, and peers becomes more likely, acting as a form of organic word-of-mouth marketing. The uniqueness of the hitchhiker can make it a memorable item worth talking about, potentially leading to referrals and new customers.
4. Cost-Effective Branding
Compared to some traditional advertising methods, branded bottle hitchhikers offer a cost-effective means of brand promotion. They are relatively inexpensive to produce yet yield substantial exposure and engagement. This makes them a great option for businesses seeking impactful branding solutions without straining their budget.
Common Materials Used for Bottle Hitchhiker
As mentioned above, bottle hitchhikers are cost-effective for business as they’re safe and functional with relatively low costs. With that in mind, here are some common materials you can utilise and customise for your branded hitchhikers.
Bottle Necker: Your Next Best Option
Similar to a bottle hitchhiker who keeps the liquor bottle and the flask together, a bottle necker provides brands an opportunity to attach a promotional gift or advertise a promotion to customers.
It is typically attached to the bottle neck in different shapes and sizes, containing promotional products from wine stoppers to shot glasses and custom socks! Learn more about this wonderful option by tapping the image below!
Check out related beverage marketing reads here:
In this promotion, Ballantine’s Finest caught people’s attention to their promotional through a bottle tag offering a 50-cent euro discount on every bottle of Ballantine’s Blended Scotch Whisky in the tags.
Jules Mumm was giving away exciting prizes to its customers such as three (3) Mini Cabrio, e-scooters, refrigerators, and many more for every purchase of their wine products.
Campo Viejo, a leading wine brand from Spain’s Rioja region, held a marketing promotion that caught people’s eyes through a bottle hang tag. Find more details in the blog below!
In this promotion, Villa Maria enticed their customers through custom bottle tags made from light wood. check out the eye-catching classic beauty of this marketing campaign here:
Filippo Berio, an Italian brand of oils widely used in the market, partnered with MSC Cruise, an Italian global cruise line, to hold this bottle neck hanger promotion.
Branded Bottle Hitchhikers FAQs
All you need to know about branded bottle hitchhikers!
How do bottle hitchhikers work?
Bottle hitchhikers typically have a clip mechanism that attaches to the neck of a liquor bottle. The other end holds the flask securely, allowing them to be carried together.
Can bottle hitchhikers be customized with logos?
Yes, most bottle hitchhikers can be customized with company logos, slogans, or other branding elements. This customization helps reinforce brand visibility.
Are bottle hitchhikers reusable?
Yes, bottle hitchhikers are designed to be reusable. They are made from durable materials to withstand multiple uses without losing their functionality.
Are bottle hitchhikers safe for both bottles and flasks?
Yes, bottle hitchhikers are designed to securely hold flasks to bottles. However, it's important to ensure that the attachment is firm to prevent any accidental spills or mishaps.
Can bottle hitchhikers be used for different bottle and flask sizes?
Many bottle hitchhikers are adjustable or stretchable, allowing them to accommodate various bottle and flask sizes. It's recommended to choose a hitchhiker that suits the range of products you offer.
To conclusion,
Branded bottle hitchhikers are a small yet effective marketing tool that not only secures both the liquor bottle and the flask together through display, storage and transportation but also proves to be an exceptional branding tool.
If you’re interested in using this for your next beverage promotion and standing out in the market, don’t hesitate to contact us today!
The ODM Group is a promotional product company established in 2003. Since then, we dedicated ourselves to bringing your promotional merchandise ideas to life with our in-house creative team, Mindsparkz. We can work with you from product brainstorming to production!
To know more about the services we offer, you can refer to the list we prepared for you below!
More Liquor Marketing Blogs:
Custom Beer Merchandise Ideas: Is It Worth Selling Them?
Beer has long transcended its role as a simple [...]
How to Leverage Liquor Marketing Using a Promotional Dry Bag?
Traditionally recognized for their ability to safeguard personal belongings [...]
Swing for Success: 6 Branding Benefits of Baseball Bat Beer Cup
Sports festivals and events are highly anticipated dates for [...]
4 Tips For A Consumer-Centered Liquor Promotion Campaign
Looking to incentivize your consumers and, at the same [...]
4 Secrets Why People Love this Drinks Outdoor Promotion from Hendricks
Nowadays, it's important for liquor brands to have a [...]
4 Lessons to Learn from Using Custom Drinking Glasses in Marketing!
August 25 is Whiskey Sour Day! Indeed a perfect [...]
