How to Skyrocket Your Business with Airline Promotional Products?

Flip through the pages of many in-flight magazines, and you will find various airline promotional products. These help airline companies market their brand more effectively whilst promoting their services.

While exploring different airports, we stumbled upon some brilliant marketing ideas from two renowned airlines – Singapore Airlines and British Airways. These creative ideas were prominently featured in their airline magazines, and we couldn’t help but take notice.

Let’s discuss more of these and discover the benefits of using them in marketing. At the end of this blog, we will also share similar campaigns launched by different airline companies. So, let’s delve in.

Singapore Airlines Airline Promotional Products

In-Flight Airline Promotional Products from Singapore Airlines

Singapore Airlines is not just any airline, it’s a symbol of luxury, sophistication, and impeccable service. From the moment you step on board, you’ll be transported to a world of comfort and elegance, where attention to detail is paramount.

With a reputation for excellence that spans over 70 years, Singapore Airlines is renowned for its commitment to providing passengers with an unparalleled travel experience.

Recently, we spotted some exciting in-flight promotional products in a Singapore Airlines magazine. These products are not only great for enhancing the travel experience but also make for unique and memorable gifts for loved ones.

Custom Aeroplane Toys

Flight duration can take a few hours, depending on the destination.

Not just for home decors, these aircraft models can serve as toys for kids.

Custom Rejuvination Set

Long air travel can be tiring for your body and skin as well.

Having a handy skincare essential would be necessary to have always.

Custom Journal Set

Other people love to write down their experiences while travelling.

Therefore, these custom journal came handy for them.

Promotional Umbrellas

Our weather is always unpredictable.

Therefore, it’s always important to have an umbrella in your luggage.

Branded Plush Toys

Long flight hours can be boring for kids.

Thus, having these adorable and fluffy plush toys can surely entertain them.

Hello Kitty Set

This hello kitty set is designed for children.

Indeed this makes a perfect souvenir during their travel or a gift for their friends.

Custom-Designed Mask

The Covid-19 threat is still around.

Therefore, face masks are still offered in crowded areas like airports.

Custom Travel Pouch

A travel pouch/purse is what people need while on travel.

This keeps belonging such as passport and cards safe and secured.

Custom Tea Gift

Tea set always makes a perfect souvenir during travel.

Passengers can consume it on their own or send it as gift to family/friends.

Custom Desktop Clock from the British Airways

British Airways’ custom desk clock resembles an old plane propeller and an alarm function is also included.

Likewise, the miniature plane is available in assorted colours, with a custom logo and designs on them.

Even the shiny gold and silver plated exterior of the plane is optional.

The merchandise also comes in a gift box for higher perceived value.

How to Maximise Airline Promotional Merchandise to Boost Your Business?

Airline promotional products can be an incredibly effective tool for skyrocketing your brand. Whether you’re a startup or an established company, these products can help you build brand recognition, create customer loyalty, and increase sales.

Here are a few tips on how to use airline promotional products to take your brand to new heights:

Choose the right products.

The key to successful promotional products is choosing items your target audience will use and appreciate. With airline promotional products, think about the needs and interests of your customers.

For example, if you’re targeting frequent travellers, consider items like custom luggage tags, travel pillows, or TSA-approved toiletry bags. Likewise, novelty items can be considered.

Brand your merchandise.

Make sure your brand is prominently displayed on the products you choose. This can be done through custom packaging, printing your logo on the products themselves, or including branded inserts or tags.

This will help to create a strong brand identity and increase the recognition of your company.

Use products as incentives.

Offering promotional products as incentives can be a powerful way to drive sales or increase loyalty. For instance, you could offer a free travel pillow with a certain purchase amount or offer a branded tote bag to customers who sign up for your loyalty program.

In addition, you could offer free merchandise to customers who book a certain number of flights with your airline.

Sell merchandise.

Another way to use airline merchandise to market your company is to sell it directly to customers. By offering merchandise for sale on your website or at your airport gift shops, you can create an additional revenue stream and increase brand awareness at the same time.

Leverage social media.

When customers receive your merchandise, encourage them to share photos of themselves using it on social media. This can help increase your brand’s awareness and create a buzz around your merchandise.

Promote using print media.

Never underestimate the power of print media. You can increase your brand exposure to a broader audience by featuring airline merchandise in magazines.

The magazine’s readership may not have previously been aware of the airline’s merchandise offerings, and featuring them in the magazine can help to create awareness and generate interest.

Discover other promotional merchandise from different airline companies:

On one of our visits, our team had to stop by the Emirates Airline Airport Store due to the vast array of airline merchandise we saw. The store surely has something to offer to anyone, kids and adults alike, for a travel experience that they would want to relive again and again.

Flying High: What To Remember For Airline Gift Ideas That Work?

AirAsia had the great idea to launch aviation promotional items to get ahead of the competition. Check out their items below:

Airline Promotional Product Ideas: Get Inspired by AirAsia

Let’s look at airline merchandising, why they’re becoming a common sight these days and some merchandise ideas through these Emirate products that greeted our team in Dubai.

What Is Airline Merchandising: Enhancing Revenue and Experiences

Gifts by Changi Airport designed its products to highlight Singapore as a travel destination, offering a wide range of travel lifestyle products. The airport group make sure there’s something to get for all ages.

Branded Airport Gifts: 4 Ways To Make Travelling More Memorable

If you’re in the same industry, don’t skip these airline promotional product ideas below:

We have compiled 10 promotional ideas fit for in-flight retail merchandise. We handpicked these merchandise items because of the invaluable marketing benefits they offer.

Top 10 Airline Merchandise Ideas to Help Your Business Take Off!

Final Thoughts

Since big airlines are very associated with their country they carry a great sentimental impact on gifting. Airline promotional products can effectively increase brand recognition, drive sales, and build customer loyalty. With the right approach and careful consideration of your audience, you can use these products to take your brand to new heights.

Moreover, companies have to remember that when proposing Duty-free gifts to airlines, for inflight sales, space is always a key constraint. With that said, we agree that British Airways and Singapore Airlines made the right decision in choosing their promotional merchandise.

What Can ODM Offer?

ODM has two decades of experience working with businesses to create effective marketing strategies tailored to their specific needs. Our team of creatives, Mindsparkz, is dedicated to helping you bring your promotional material and design ideas to life.

In addition to our design services, we offer various other services to meet your marketing needs. These include POS displays, gift with purchase ideas, and premium giveaways, among others. At ODM, we aim to provide comprehensive solutions to help your business succeed.

Frequently Asked Questions:

What does the plane-shaped promotional product look like?

The clock resembles an old plane propeller and Alarm function is also included. An assorted range of colours is available for these planes with substantial logo and design imprint area available. Even the shiny gold and silver plated exterior of the plane is optional. Comes in a gift box for higher perceived value.

What are the most effective airline promotional products?

When proposing Duty-free gifts to airlines, for inflight sales, space is always a key constraint. Items need to fit nicely on the trolleys. Other popular logo products for airlines are frequently plushes, watches, pens etc… Also recommend custom replica puzzles, travel adapters, neck cushions and similar travel-related promos.