Flying High: What To Remember For Airline Gift Ideas That Work?

A person’s travelling experience doesn’t have to end the moment they step out of the airport and go home. Airlines around the world have come up with airline gift ideas to ensure people will always be reminded of their brand and the places they visited. We’re featuring 5 airline promotions with 4 tips for airline merchandise that works!

On one of our visits, our team has to stop by the Emirates Airline Airport Store due to the vast array of airline merchandise we saw. It ranges from wearables such as branded clothes and custom hats, everyday stuff such as branded mugs, adaptors and different types of bags to accessories such as luggage tags, branded keyrings and fridge magnets! There are also toys for kids!

The store surely has something to offer to anyone, kids and adults alike, for a travel experience that they would want to relive again and again. For that reason, we had to take a step back and think about what made the airline merchandise such a success. So, here are 4 things you must remember for your own airline gift ideas.

What To Remember For Airline Gift Ideas That Work?

1. Identify Potential Customers

Passengers are a diverse group of people that airlines have to cater to and ensure comfort. In the same sense, it’s imperative that any promotional merchandise directed to these travellers must be able to cater to their diversity.

Emirates’ success in their airline gift ideas also lies in this aspect. They know their consumers, thus they prepared the branded items accordingly. Their online store even has a separate line of merchandise for active and explorer types of travellers as well as the more fashion-conscious ones.

2. Tailor Products to Customer Preferences

After knowing your market and potential customers, producing promotional products with different designs according to their preferences is a must. That way, it’ll be easy to catch their attention and entice them to purchase.

The variety does not end in designs, however, since you can also provide them with choices regarding the material. For example, the Emirates has a normal keyring and another that is rubberised.

3. Prioritise their Comfort

Travelling away from home can be hard for anyone since they have to leave the comfort and the routines they built at home. Emirates made sure it will not be a problem for their passengers through organizer pouches with labels.

They also offer travel bottles which give people a way to bring their liquid necessities like skincare products in small amounts, fit for their luggage. As well as stress balls and pop it merchandise to relieve any stress their passengers might feel before, during and after the flight.

The airline made sure none of its customers will have to worry about the small things and fully enjoy the travel experience with them.

4. Don’t Forget Your Branding

If we observe closely, the airline made sure every promotional merchandise has its brand name or logo. Every branded item also follows a certain colour scheme that is consistent with the airline’s branding.

This is important so people will have no problem associating the airline merchandise ideas with Emirates. Additionally, it keeps the airline’s presence in their market’s daily life, enticing them to travel and make more plans with them.

Your brand must be consistent and cohesive for people to easily grasp your business and at the same time, differentiate you from your competitors.

Scroll down and see more about Emirates airline marketing:

If you’re wondering about airline merchandising and what factors drive this marketing strategy, we already covered it in the blog below featuring more of Emirates’ airline gift ideas.

Emirates also fanned flight buzz around itself through a flight simulation and retail merchandising display at a mall in Dubai. Kids and adults alike can experience the thrill of piloting an Airbus A380!

More inspiring airline marketing case studies:

Changi Airport ensured every passenger can have something to bring home with its branded airport gifts. Find out more details in the blog below:

An inexpensive yet effective method of reaching their market, AirAsia utilised branded promotional items that range from keychains to 4-in-1 pens and puzzle track planes.

Promotional branded t-shirts, custom promotional backpacks, branded promotional watches, and caps, make great airline gift ideas which Vietjet maximised in their airline promotion.

Malindo Air wishes every one of their passengers to get comfortable in their travels through a “Get Comfy Kit” that includes some basic items everyone will appreciate.

Inflight merchandise is a marketing strategy that helps brands like HK Express. These attract customers and help make the flight experience a memorable one.

The ODM Group has already worked with some of the trusted brands in the travel industry and you can check out all of our work! Find inspiration or build an airline merchandise idea with us, tap the image below to get a look!

Ultimately,

Emirates’ airline merchandise ideas all work because they’re directed to their passengers and their preferences. The brand prioritizes the needs as well as the likes of its market, which in itself makes its promotional merchandise more appealing.

The ODM Group can assist your promotional products from product brainstorming to production. Our decades of experience also made us experts in the customisation of branded merchandise. We have our own in-house creative team, Mindsparkz, to work closely with you. Just contact us!

ODM also has 8000+ blog articles about the industry processes and promotional merchandise ideas you can check out in our magazine. We can offer you gift with purchase merchandise such as branded backpacks and custom logo mugs or corporate giveaway ideas like eco-friendly phone chargers or desk organizers.

For more benefits of working with us, we listed them all below:

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