Beverage Marketing Strategy: How Cointreau Attracts Shoppers In-Store?

Cointreau’s Marketing History

Cointreau started advertising its product in 1898 when the brand used Pierrot Cointreau’s character, created by the well-known portrait artist Nicholas Tamgano. Likewise, the brand also ran the first-ever film commercial in history, featuring its signature character, Pierrot.

Cointreau also participated in different exhibitions to further its brand awareness. In addition, Cointreau’s advertising Car has hit different roads in France.

Indeed, history proves that the brand is a pioneer when it comes to creating effective beverage marketing campaign ideas!

How Does Cointreau Attract Shoppers with its Promotion?

The brand marketing campaigns evolves over the years. Like its previous promotions, the one we’ve seen undoubtedly attracts shoppers in-store. Here’s why:

Stellar Product Packaging

The packaging helps brands introduce their products to their target customers; thus, it is very important to invest in them.

It is something that businesses should overlook. And Cointreau definitely knows its value.

Needless to say, its creative product packaging makes it stand out over its competing brands.

Its packaging comes in vibrant orange colour and is designed with a window-like cut-out.

In addition, the graphics used in the packaging are also inviting.

Relevant Complimentary Item

The truth is, anything can be used as a GWP product; however, using something relevant to your product offered is what makes any gift with purchase ideas successful.

And that’s what makes Cointreau’s GWP campaign a perfect one.

Shoppers can get this free item for every purchase of 700ml Cointreau.

The brand gives away a free customized bottle pourer to make its customers drinking sessions more enjoyable.

Irresistible Offer

People are becoming wiser in spending. That’s why they always look for offers that give them the best value for their money.

For instance, they’ll choose a brand that provides free items over those that do not.

As you can see, compared with other drink brands displayed in-store, Cointreau is obviously the cheapest, yet it still offers something to its customers that they will surely not resist.

So, when you want to get paying customers, make sure to feed their eyes and make them feel rewarded.

Bonus Drinks Recipe

Aside from the free pourer, the free recipe included in each Cointreau pack makes customers more interested in the product offer.

This add-on sets the brand apart from the competition. Likewise, a QR code is added for customers to view more recipes.

Some forward-thinking food and drink brands are embracing the use of recipes on their packets to inspire and push people to buy their products.

Ultimately,  that’s what Cointreau tried to make to its product, which is undoubtedly good.

Check out other drinks merchandise to include in your GWP campaign:

These promotional bottle openers are obviously very rare to see in common bars and restaurants. The openers come in a belt and gun design, making them more appealing to your male customers.

Wine stoppers are small but essential wine accessories that can be used to seal and preserve the flavour of wine even after opening the bottle. Scroll down to see some novelty wine stopper ideas and how you can use them to add fun to your marketing!

This custom bottle koozie is undoubtedly attention-grabbing because of its unique design. Unlike regular bottle/can coolers with a plain design, this particular product is a winter jacket-inspired one.

Check out other drinks GWP ideas we have featured before:

In Conclusion,

Businesses in the beverage industry have many options for how they will market their products. However, sometimes these also bring them so much confusion. Will this one work for my business? What if this strategy failed?

The best way to avoid such situations and decide the most feasible beverage marketing strategy is to identify and know your target audience well. Knowing the people you are prospecting will surely help you design the best marketing for your beverage business. In addition, knowing their location and age group is a must for your marketing.

How Can ODM Help?

Being in the sourcing, manufacturing and marketing industry for almost two decades, we have witnessed how the market has changed and evolved.

The ODM Group is the partner of local and international companies in designing and creating premium promotional product ideas. Similarly, we produce different marketing products for beverage companies, including promotional wine gifts, custom-printed ice buckets, bottle glorifier displays, custom beer flight sets, promotional drinking glasses, branded wooden coasters, custom drinking games, and even customised beverage display racks.

If your business needs any of these products, feel free to contact our team today. We at the ODM Group and our in-house designers from Mindsparkz are here to assist with all your marketing needs. You may also check out our website to learn more about the services we offer and the projects we have.

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