Seeing a tube or pipe-like stuff on the top of drink bottles is very common nowadays. It is usually seen in bars, restaurants, pubs, hotels, and even at home. This mini drink accessory is called a bottle pourer. If you are in the drinks industry, then you should know how to take advantage of using a customized bottle pourer in marketing.
In this blog, we will present four pourer designs that you may consider in your marketing campaign and provide tips on how to get the most out of them.
4 Creative Bottle Pourer Designs for Your Next Marketing
1. Wine Pourer in a Set
This wine accessory set is something that most drink lovers must have. This branded gift set includes items such as wine stoppers, corkscrews, a cork ring, and a wine pourer. Each accessory is securely attached to the box, thus they are safe from any damage.
The customized bottle pourer included in the box is a transparent one. This 4-in-1 promotional accessory kit is definitely a perfect marketing gift and a promotional item to offer to your customers.
2. Custom – Design Pourer
If you are looking for a unique bottle pourer, then this custom-designed pourer is for you! Its attention-grabbing designs would definitely pique your customers ‘ interest. Some of the available designs are a deer head, skull, and dragon head.
If you want to check other available designs, you may send us an email and quote the product code: ODM- 1589.
3. Foldable Bottle Pourer
Here’s another example of a branded bottle pourer. This wine accessory is made from aluminium foil, thus it is foldable and very easy to use. Just roll it, insert it, and pour the drinks. Customers can enjoy their wine in easy as 1, 2, 3.
Moreover, this item is available in silver colour and measures 7.6 cm. Moreover, each item is securely packed in paper packaging. Product code: ODM- 1758
4. Plastic Wine Pourer
This custom wine pourer is made from acrylic and silicone rubber. It is very effective in softening tannins in wine which results in a much more pleasant finish.
Furthermore, this plastic pourer measures 4.5 x 16 cm. To check the product’s available colours, quote the product code: ODM- 2791 when reaching us.
Benefits of Customized Bottle Pourers in Marketing
Bottle pourers may seem like a small addition to your marketing strategy, but their impact can be significant. Here are several key benefits of incorporating customized bottle pourers into your marketing efforts:
1. Enhanced Branding
Customized pourers serve as mini billboards for your brand. They display your logo, colours, and design, reinforcing brand recognition every time a customer pours a drink. This visual reinforcement can significantly boost brand recall and awareness.
2. Customer Engagement
When customers receive a bottle with a customized pourer, it adds a personal touch to their experience. It shows that your brand values its business. This personalized touch can enhance customer loyalty and encourage repeat purchases.
3. Premium Branding
For businesses offering premium or high-end products, customized pourers can add an extra layer of sophistication and exclusivity. They signal to customers that your brand values quality and attention to detail.
4. Sustainable Branding
Customized pourers made from sustainable materials or with eco-friendly messaging can align your brand with sustainability efforts. This can resonate with environmentally conscious consumers.
5. Cost-Effective Marketing
Compared to some other marketing initiatives, customized bottle pourers can offer a cost-effective way to reinforce brand messaging and engage with customers. They are relatively affordable to produce and can have a long-lasting impact.
How To Make the Best Out of These Bottle Pourers?
To ensure that your customized bottle pourers are a valuable addition to your marketing strategy, it’s important to employ strategies that maximize their effectiveness. Here are some tips and techniques to help you get the most out of your customized bottle pourers:
1. On-Pack Gifts
Including any of these wine pourers in your pack or box of your drink products would be a very practical marketing idea.
Adding a branded complimentary gift that can be useful for customers would be something they will appreciate. Thus, it encourages repeat purchases and builds loyalty toward your brand.
2. Promotional Products
Aside from your drink products, why not consider adding these pourers as your promotional items? They are indeed very practical and functional.
Since all items are customizable, you can add your brand logo to each product. In that way, you can increase your brand visibility and further your brand name.
3. Event Giveaways
People’s fondness for drinks is very evident as various drinks celebrations happen every month. These events are great avenues to showcase your products.
As handing out giveaways is very common during tradeshows and big events, you may opt to use these custom wine pourers as your event giveaway items. Doing so will help your brand to retain every participant’s mind.
4. Collectable Items for Clients
Some customers love collecting unique and branded items. Customized bottle pourers can become collectables, attracting collectors who may be willing to buy your products solely for the pourer. This can drive sales and create a community of brand enthusiasts.
5. Unique Gifting
Customized pourers make excellent promotional gifts. They are practical and unique, making them memorable tokens of appreciation. Whether it’s for loyal customers, employees, or partners, these pourers can leave a lasting impression.
Discover how drink brands used bottle pourers in marketing:
Jägermeister offered its 0.5 litres of Jägermeister along with a custom deer pourer. Learn more about this promotion below:
The brand gives away a free customized bottle pourer to make its customer’s drinking sessions more enjoyable. Shoppers can get this free item for every purchase of 700ml Cointreau.
Poliakov, the famous Russian Vodka brand, has chosen an original gift on purchase to promote itself. For each bottle of Poliakov Vodka bought, customers receive a free shark head pourer.
Closing Thoughts
Wine or bottle pourers are definitely one of the most common drink accessories found in the market. They are very practical and functional. Though they are small in size, they can create a great impact on your drink marketing activities.
As these items are customizable, you can design and modify them according to your needs and preference. If you want to include these customized bottle pourers in your next marketing campaign, do not hesitate to reach us today,
Contact ODM
ODM Group is already a pioneer in the sourcing industry. We pride ourselves in helping local and international businesses in creating the marketing tools that suit their brands.
Furthermore, we create custom promotional giveaways, POS display units, gift with purchase ideas, brand packaging designs, and marketing gifts. If you want to learn more about the services that our brand offers, just feel free to connect with us. We would be glad to discuss things with you.
See more branded wine accessories here and learn how you could use them in your drinks marketing campaign.
Customized Bottle Pourer FAQs
All you need to know about customized bottle pourer!
What are bottle pourers used for in marketing?
Bottle pourers, while primarily designed for practical purposes like accurately dispensing liquids, can also serve marketing purposes when customized and strategically used. In marketing, bottle pourers are often utilized as promotional tools or branding mechanisms.
What does a cocktail pourer do?
A cocktail pourer, also known as a liquor pourer or bottle pourer, is a bar tool designed to accurately measure and control the flow of liquid when pouring it from a bottle into a cocktail or other container.
How to customise bottle pourer?
Before you start customizing bottle pourers, it's essential to clarify your objectives and goals. Are you looking to reinforce brand identity, promote a specific product or event, or create collectibles for customers? Understanding your objectives will guide the customization process.
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