6 Ways to Make Marketing More Fun with Promotional Playing Cards

Lingo Playing Cards: What’s the Deal?

Lingo provides customers with a better and more fun way to learn languages with customized playing card ideas. Different languages are available such as Spanish, Mandarin, Japanese, French, and Greek.

Cards are packed in custom box packaging and are printed with the brand logo. Likewise, the boxes of cards are also presented in a customized cardboard retail display, designed with the Lingo tagline “Play Cards, Pick Up a Language”.

6 Fun Ways to Use Promotional Playing Cards in Marketing

Personalized playing cards are innovative and revolutionary marketing ideas that not only boost company sales but also build brand awareness and popularity in the market. Having said that, here are some practical and fun ways to use playing cards in your marketing.

1. Sold them as Merchandise

The first option is to make them your primary promotional product (playing cards). You may sell them in the market with unique and customised designs. Lingo cards are one of the best examples we could give.

Aside from selling them directly, you may use them as on-pack premiums or gifts with purchase ideas. For instance, you may include your promotional playing cards on each pack of your main products and let your customers enjoy them after purchasing them.

In addition, you may design them as collectable cards to encourage shoppers to collect and buy more of your products. This would apply to the majority of businesses, especially to the drinks industry and brands offering kids’ merchandise.

Here’s an example of using custom cards in marketing. In this promotion, Ovaltine used collectable Pokemon trading cards to entice shoppers. 

2. Corporate Gift Ideas

Using playing cards as corporate gift ideas promotes friendship and stronger bonds between your partners and employees. What’s good about having these cards is that you can play them with your clients, maybe over drinks. Doing this practice can help you build a good rapport and connection with them.

The same goes for your employees. Spending time with your staff, including playing cards, would help create a healthy working environment for them.

3. Event Promotion

Playing or trading cards are one of the best ways to draw an audience to your event. For example, you may offer sports events like baseball and football. These cards would surely appeal to sports fans, especially when designed with their favourite teams or players.

In addition, you may also consider collaborating with other brands to make your event more engaging and create a louder buzz.

Take a look at this example of using trading cards to promote an event by Formula 1.

4. Conference Interaction Tools

Playing cards during a conference is indeed a great icebreaker to consider. It allows participants to connect and interact with people they don’t normally talk to.

Some ideas include collecting as many trading cards as possible in order to gain points or win a prize or play traditional card games. If you hold a big and significant conference and intend to make your brand more memorable, you may opt to customise your playing cards with your logo and unique designs.

5. Tools to Drive Traffic to Your Website

Use trading cards for advertising your website or online business. Many businesses engage their clients by adding QR codes to the back of their cards so they can instantly reach their website, promotion, product, or service. This reduces the need for typing the domain name or remembering the name of your business.

When visitors visit your website, capture your lead’s name and email address. This is a great way to keep your audience engaged and informed about your business.

Here’s an example of using gaming cards in marketing. By scanning the QR code, customers will be redirected to the website and check on the promotion. 

6. Souvenirs or Memorabilias

Promotional playing cards are perhaps the ideal souvenirs you can ever have for your business. They are small, easy to pack, do not break, are security friendly, fun to look at, and useful.

Though their primary purpose is to add fun and entertainment, you can also add more character to your playing cards by customising them with unique designs about your brand or place.

Discover how other brands used playing or trading cards in marketing:

Bollycao offered its customers collectable Simpsons cards for every purchase of the “Bollycao Original” pack. We found this fun promotion in Barcelona, Spain.

These football cards work as a promotional product for the Danish Football Club. The advertisement shows football stars and kids playing football together. These “old-fashioned” football cards are still in the league of children, entertaining them every day.

To tie in with Chinese New Year, Nestle HK gave away playing cards to customers who purchase HK$15 (US$2) worth of Nestle snacks from 7-Eleven. Check out the promotion here:

When you are taking an SQ flight, flight attendants can set up playing cards upon the passenger’s request. This helps improve the flight experience, thereby building a good rapport between the business and passengers.

Final Thoughts

There are so many things you can do with promotional playing cards. Whether trying to attract more customers, they allow you to be creative and deliver the information you need to close the deal. If you keep your goal in mind, you can use these cards to promote your business and hit your goal effectively.

Want to add more fun to your marketing? Take a look at these promotional ideas we made for our clients in the entertainment industry.

How Can ODM Help?

Are you looking for a new and creative promotional product idea for your business? Search no more! Tell us what you have in mind and our team will help you create them. Being in the sourcing industry for two decades, ODM group is committed to helping businesses produce the marketing tools they need.

Partnered with a team of experienced designers from Mindsparkz, we are a trusted manufacturer of custom promotional giveaways, gift-with-purchase ideas, POS display units, and brand packaging designs. Contact us today, and learn more about our services.

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