#RidefineALegend: MLLB x Enerlife Philippines’ Mobile Game Promotion

Mobile Legends: Bang Bang, in cooperation with Enerlife Philippines, launched its mobile game promotion early this year. For every purchase of a 50g limited-edition of MLBB designed pack of Richeese and Richoco, customers can win MLBB cards. These custom gaming cards can be used to access exciting prizes, like free skins, diamonds, and other in-game features.

The collaboration was born out of the two companies’ desire to support the Filipino gaming community while providing inexpensive yet delicious snacks for everyone.

 

Who Are the Brands Behind this Mobile Game Promotion?

Mobile Legends: Bang Bang, commonly referred to as ML or MLBB, is a mobile game owned by Moonton. This Chinese company was founded in 2014 and specialized in R&D and distribution of games to other countries. Meanwhile, Enerlife Philippines, Inc. is the maker of Richeese and Richoco. Aside from these two wafer products, the company also produces Pink Lava, Richnuts, Coco Lava and Richoco Vanilla.

 

Mobile Game Promotion Details

To get these amazing custom gaming cards, customers simply need to follow these steps:

1. Buy any participating products. For each pack, they can instantly win MLBB limited-edition cards for every pack.

2. Customers have to log in to a website: https://mlbb.edot.ph/.

3. After logging in, players have to scan the QR code in the cards to win diamonds and special skins.

*Note: Diamond refers to an in-game currency rarely obtained without paying real money for it. It is used to purchase heroes, skin emotes, and draw events, among other things.

On the other hand, skin is an alternate appearance for any given hero. Skins are often purchased with diamonds in the store, and some are only accessible for a limited time, with just a few being unobtainable after the first release.

4. Customers can also become their favourite ML hero using the AR Face App from the website or scanning the QR code.

 

What Makes This Promotion Legendary?

Based on a survey, the Philippines is in the top 14 out of 94 countries playing mobile legends in 2022. Moreover, children and adults in the country enjoy playing this mobile game. Thus, it gives even more reason for the brands to market their games and products to Filipino players.

But what really makes this mobile game promotion legendary? Why is it creating a great noise in the Philippines’ market?

•  Creative Product Packaging

Who wouldn’t get interested in Richeese and Richoco’s mobile game promotion? Its creative product packaging alone is enough to pique customers’ interest even when they are not into playing MLBB. The colourful and attention-grabbing packaging highlights popular heroes from the mobile legends game.

• Retail Store Displays

Its promotional poster inside the retail store we visited is undeniably one of the reasons why it keeps on making a great buzz in the market. Eye-pleasing and complete with details, it urges more customers to check and join the promotion.

Moreover, the superb presentation of the products is another real deal about this marketing idea.

• Unique Brand Partnership

The collaboration of the MLBB and Enerlife Philippines is definitely a perfect one. This partnership gives a salute to every Filipino gamer with delightful rewards. Sharing the same beliefs that food brings people closer together, these two brands want to spread that spirit everywhere — even those who don’t really play.

 

• Amazing Rewards

Diamonds are valuable in playing mobile legends since it is the currency used to buy ML heroes. Similarly, new heroes are expensive, making diamonds even more important for players.

However, players can instantly get free diamonds and skin for free by purchasing participating products! Furthermore, the more cards the gamer has, the more chances of winning premium items. Needless to say, these amazing rewards make this pomo click for Filipino gamers.

 

• Social Media Utilization

Aside from the designated promotional website and retail stores, this mobile game promotion is very popular on social media platforms such as Facebook, Instagram, Youtube, TikTok and even social gaming platforms.

Since most people spend more time browsing the internet, they are more likely to see this fantastic gaming promo. Likewise, the growing number of Filipinos who play mobile games indeed makes this campaign legendary!

 

Branded gifts are an easy way to increase brand awareness because they allow people to carry around your logo at all times. This helps people remember who you are when they see it again in public or online. Tap the image below to find more ideas!

 

Check out these gaming promotions we have featured before: 

We spotted this mug and socks set from the video game development company, a gem found on the retail shelves. This unique gift set features a pair of unisex Creeper socks and a ceramic mug decorated with TNT artwork.

 

Here’s an example of Just Causes pre-order limited edition tin. The products offered are both physically tangible and digital (in-game) limited edition pieces of kit.

 

Here’s another gaming merchandise offered by Pepsi before. Aside from the previous Monster headsets, Pepsi gave away an EA Sports Game Room as one of their exclusive product marketing! Customers had to participate in their online promotion, the Pepsi Max/ Madden Legends Sweepstakes, to get the chance to win the promo.

 

Closing Thoughts

There is no denying how popular mobile gaming has become. Gaming was considered a pastime or escape at home, but nowadays, it has become a source of income. Thus, the number of mobile game streamers and content creators is increasing.

Having said that, it gives more reasons for video game developers to make their products/crafts even better. Along with the increasing number of users is the growing number of companies creating their own games. Therefore, to ensure your name is on top of the players’ minds, you have to be creative in marketing your own.

With their amazing rewards and fantastic collaboration, we can say that MLLB x Enerlife mobile gaming promotion is an epic one!

 

Who is ODM?

ODM Group is a sourcing company established in 2003. For almost two decades, we have helped local and international businesses create their promotional products. From branded office merchandise, seasonal promotional products, swag for conferences, gift with purchase ideas up to creative POS displays, our team is always here to assist you!

With our years of experience, we can assure you that we can meet your needs and expectation. We also have a team of experienced designers from Mindsparkz who help us make every product design possible.

If you need help with your marketing campaigns for your upcoming events, feel free to contact our team. We’ll be glad to discuss things with you!

 

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