Custom Construction Toys: What Makes LEGO One of the Most Popular?

Custom construction toys, also called building toys, are made up of components (often plastic) that can be assembled and connected in a variety of ways to construct all sorts of models. The building blocks, when put together in different ways, allow you to construct varied models like animals, vehicles, buildings and more.

LEGO blocks, one of the most popular construction toys, are a series of interlocking plastic bricks that can be easily disassembled and reassembled in different combinations. Each one is square, with four studs on the top and a hollow underside, allowing it to attach to other bricks.

Recently, The LEGO Group, the Danish toy production company behind this fantastic building toy line has kicked off its Lunar New Year promotion with an adorable yet paw-some LEGO toy!

Presenting 40491 Year of the Tiger LEGO, the GWP merchandise became available on LEGO.com from 10 – 27 January and was free with purchases of US$85/ AU$169/ £85. Meanwhile, the promotion is from 3 January onwards, until supplies last on Bricks World LEGO Certified Stores, free of purchase of $108.

The redemption price may vary from the market region so it’s important to check with your local store for the exact amount.

LEGO Year of the Tiger GWP

Lunar New Year is a time of traditions and gatherings, spending time with family and celebrating the past year. It’s also a critical time for businesses to connect with their customers.

In line with this, the company has launched Lunar New Year sets to commemorate the festivities celebrated during the festival.

It also aims to help to teach important Asian traditions and customs such as those depicted in their collections.

For the 8th year of the longest-running LEGO promotional Lunar Zodiac series ever, this year’s seasonal gift with purchase offer is the Chinese zodiac animal Tiger!

The set features a brick-built version of the famed feline. It has movable ears as well as a tail that you can pose.

Like previous years, the LEGO Year of the Tiger set comes in a promotional flip top box, housing the contents of the set.

Inside the box, you will find a hong bao or red envelope and of course, the bricks you need in building the Tiger toy.

From a designer perspective, there’s plenty to love with the Year of the Tiger LEGO set, with the full print colour and elements that bring the custom construction toy to life.

The Secret Behind Construction Toys

Custom construction toys appeal to people of all ages. Many adults look back on their childhood with fondness and have some of their old custom construction toys stored away, while many parents choose to buy them for their children because they remember playing with them when they were growing up.

They are also popular because they allow children to use their imagination. A set of plastic bricks might not seem like much at first glance, but it can be used to create anything the mind can think of. Constructing something from nothing allows children to develop problem-solving skills and gives them the opportunity to be creative and imaginative.

What Makes LEGO One of the Most Popular?

There are many different types of custom construction toys available, but by far the most popular ones are LEGO blocks. These blocks have become one of the most popular children’s toys in the world because of their simplicity, ease of use, and great play value.

Here are other factors that makes these custom building blocks special:

1. It’s a simple concept.

LEGO bricks consist of interlocking plastic building blocks that allow users to create their own structures. The basic plastic pieces are sold in packs of varying sizes and colours.

But in addition to the basic plastic bricks, there is also a wide range of more sophisticated LEGO sets that include motors and remote controls, speciality pieces and instructions for building specific objects such as buildings or vehicles.

2. Creates entertainment

For starters, there’s nothing like the thrill of putting two bricks together and seeing them snap into place perfectly — or seeing your creation start to come together before your eyes. But there’s more to it than that: one of the great things about LEGOs is that they’re endlessly versatile and adaptable.

3. Range of colours.

LEGO pieces are available in many different colours, which allows users to create various designs and colour combinations in their products. This is especially helpful for children who are learning about colours.

4. Easy to remove parts.

Unlike other types of building blocks, LEGOs can be easily removed by hand without having to use a hammer or a tool of some sort. When building something with LEGO bricks, you do not have to worry about breaking some pieces because they are easy to remove.

5. Strong construction.

Even though there’s no glue used in LEGO sets, they still hold together well. This means they won’t fall apart when someone bumps them or drops them on the floor. Undoubtedly, this makes LEGOs a perfect fit for the nature of children who are playful and inquisitive.

6. Fun and educational.

Parents love it when their kids play with toys that are educational. That’s because they can help to improve learning while having fun at the same time. There are many different construction sets that allow children to build models from different categories.

The educational aspect comes from things like improving fine motor skills, hand-eye coordination, spatial awareness and problem-solving skills.

7. Offer endless possibilities for playing.

Unlike most toys, LEGO doesn’t come with instructions on how to play with it. Rather than just playing in one set way, kids can use these products in any way they want, which provides a lot of freedom for creativity and imagination. This can be anything from designing their own building or vehicle to making up their own stories using characters from their favourite movies and TV shows.

There’s no wonder why many adults also enjoy collecting and playing with LEGO toys as a hobby.

Custom construction toys are a great way to promote your brand. They enable you to present your company in a different light and also provide memorable promotional gifts and custom giveaways.

Take a look at these customised construction toys that our team offers:

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The Tiger is one of the most popular Chinese animal symbols for good luck. This zodiac animal is a symbol of bravery, strength and protection. And who doesn’t want a little extra good fortune when they can get it?

We have rounded up our 2022 Year of the Tiger corporate gift ideas that you can offer to your clients, customers and employees in this blog:

Key Takeaways,

Custom construction toys have been a favourite of people of all ages for decades.

They are a great addition to promotions because they are appealing to adults and children alike. The custom construction toys you choose can be personalized with your company name, logo or marketing message, making them not only fun but also effective in building brand recognition and loyalty.

They’ll love the creativity, you’ll love the attention your business is getting!

Harness Our Team’s Creativity!

Interested in getting custom construction toys for your next marketing campaign? Would you love to know more about how we can create one that will make your business stand out? If so, do not hesitate to reach out to our team today!

We understand that it can be challenging to find the perfect promotional product that will build a lasting impression on your target audiences. So here at ODM, we’re working hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

Together with our POS design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative promotional merchandise for your marketing campaigns and promotions.

Harness our team’s creativity and let’s get started on developing a product that will go above and beyond your expectations!

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