Customers Get More Treats With Custom Plush Purse from Chupa Chups

When it comes to marketing, we cannot deny that Chupa Chups is one of the pioneers in the confectionery industry. A candy company that’s been around for more than 50 years, the brand has used promotional products for decades to increase brand awareness and keep its name fresh in the minds of consumers. One of the latest marketing strategies employed by Chupa Chups was their custom plush purse promotion.

 

Valuable branding tools are not limited to digital platforms only. In fact, some of the best marketing investments a brand can make are those that involve physical items. For instance, custom plush purses from Chupa Chups proved to be a very lucrative marketing strategy for the sweet company.

During one of our trips to Istanbul, we catch sight of these adorable custom plush pouches from the brand in Sabiha Airport. Even though they share the same space with other confectionery brands, these promotional purses really stood out the most for us.

 

What Do We Love About these Custom Plush Purses?

Adding Value to the Product Packaging

For its ‘Fun & Friends’ range, the brand came up with Fox, Duck and Dog plush pouches containing 8 mini lollipops (assorted flavours strawberry, orange and cola). They are a fantastic twist on traditional packaging and offer an excellent, eye-catching way to provide customers with something different.

The accessory doesn’t just serve as GWP merchandise, but also acts like a creative product packaging that is totally unmissable. 

 

The Perfect Accessory for Chupa Chups Lovers

These custom plush pouches are undeniably adorable and make the perfect accessory for a young kid or a young at heart adult. The purse element just makes it all more desirable. They are adorable, and customers won’t just let go of their charm even after use!

On top of that, the colour of the plush toys is vivid, making them more appealing. It’s an excellent example of a brand that knows their audience and delivers the products they want.

 

Comes in Different Characters

We also love that each plush purse has a different character – this adds to the fun element of the promotional merchandise. They are very endearing, with their adorable features that appeal to children and adults. Undoubtedly, these are the perfect gift with purchase offer for a child or child at heart who loves stuffed animals or toys.

 

Enhancing Customer Experience

The Chupa Chups ‘Fun & Friends’ range has been designed to offer target audiences an exciting gift, as well as a unique toy to take away with them. These custom purses are a great way to enhance the customer experience and create lasting impressions. 

They are sure to be used repeatedly, thus keeping the brand in the forefront of their minds as they use the purse!

 

Perfect for Gifting

Shoppers are always looking for unique or adorable items to give as gifts. The Chupa Chups ‘Fun & Friends’ pouches are a good option for those who need to buy a gift for a child or who want to treat themselves. The cute and cuddly animals will make customers smile, and the yummy lollipops are sure to be a hit with kids and adults too.

These plush pouches are designed to encourage impulse purchases and increase sales for the brand. As consumers are always looking for ways to make their loved one’s feel special, these custom purses do just that!

 

Looking back, here’s a fantastic in-store promotion idea from Chupa Chups that we have featured before. The lollipops come packaged into a plush toy zip bag, which comes in the form of a blue crocodile and a red monkey. 

 

What’s incredible about plush toys is that they can come in a variety of promotional products. Apart from custom plush purses, you can also offer plush keychains and pillows to put a smile on your customers’ faces. 

 

Plush toys make for a great gift with purchase or personalized promotional products. They are popular, customizable and also allow you to extend your brand remembrance beyond the shop floor! Take a look at the stages of producing this adorable promotional merchandise here:

 

Bringing It All Together,

The campaign is a perfect blend of tact and creativity, which no doubt will aid the brand in achieving better sales. In fact, you will find that these custom plush pouches are used as advertising materials because of their effectiveness in getting the message across. They prove to be excellent vehicles for a brand’s marketing campaign.

Custom plush purses make excellent promotional products as they are bright and colourful, and people love them. By branding your business logo to these promotional products, you will provide your brand with exceptional exposure.

 

What Can ODM Offer?

We understand that it can be challenging to find that perfect promotional product that makes your brand stand out and is something your customers will love. So here at ODM, we’re working hard to make sure you get the best, exceptional branded merchandise that will put your brand at the top of their minds.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet beautiful custom gift with purchase such as these custom plush purses. Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

 

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