Are you looking for a unique and memorable way to promote your brand? Why not consider using a custom made plush toy in your in-store marketing strategy? Not only are plush toys adorable and appealing to a wide audience, but they also have the potential to create a lasting impression on your customers.
In this blog post, we’ll explore the benefits of using custom made plush toys in marketing and provide some tips on how to create a successful plush toy campaign. Let’s start off with this eye-catching example from Simple Skincare!
Our team spotted this custom made plush toy from the brand in a local GS25 convenience store in Vietnam. We were delighted to find out that the toy is being offered as a gift with purchase, which is a great way for the brand to promote its products while also providing customers with a delightful surprise.
Simple Skincare is a brand that specializes in creating affordable, gentle, and effective skincare products for all skin types. This in-store promotion offers customers the chance to get their hands on this adorable flower plush toy for every purchase of its refreshing facial wash (worth 157.000 VND) and soothing facial toner (worth 191.000 VND.)
Top 6 Benefits of Using Custom Made Plush Toys in Marketing
1. Unique Promotional Item
Custom made plush toys are not only cute and cuddly, but they can also be a powerful marketing tool for businesses.
By creating a plush toy with a brand’s logo or branding, it becomes a tangible representation of the company.
People are often drawn to cute and unique items, and plush toys can be a great way to grab their attention and get them interested in what you offer.
2. Improve Brand Awareness
The appeal of plush toys is universal, as they are loved by people of all ages and backgrounds.
Customizing plush toys with your company’s logo, colours, and other branding elements is a smart way to increase brand awareness.
When people see your logo on a plush toy, they will automatically associate it with your brand.
Opting for a custom made plush toy is a unique and innovative approach to promoting skincare products that have set Simple apart from its competitors.
The use of a plush toy is a great way to engage customers and make them feel more connected to the brand. It is a fun and playful way to promote the brand’s message of simplicity and gentleness.
3. Evoke Emotional Connection
For many of us, the soft and cuddly nature of these toys can bring back fond memories of childhood, and the security that came with having a favorite stuffed animal to hold onto.
By using plush toys as promotional items, you can leverage the emotional connection that people have with them and associate your brand with these positive feelings.
This, in turn, can help to build a strong and lasting relationship between your brand and the target audience.
4. Cost-Effective Advertising
Plush toys have become an increasingly popular marketing tool for businesses looking to promote their brand in a cost-effective way.
These soft and cuddly toys can be produced in large quantities, making them an ideal giveaway item for any type of promotional campaign.
They offer a fun and engaging way to introduce people to your brand and can help to create a lasting impression that will keep your business at the forefront of their minds.
Simple Skincare’s target audience is primarily women who value simplicity and natural ingredients. A flower plush toy could appeal to this audience, as it is a cute and simple item that also evokes natural elements.
Furthermore, the brand is known for its gentle, non-irritating products that are suitable for sensitive skin. A custom made flower plush toy, with its soft and delicate appearance, could help reinforce this message of gentleness and care.
5. Versatile
The versatility of plush toys is another advantage that makes them an effective promotional item.
They come in a wide range of shapes, sizes, and colours and can be customized to suit your specific branding requirements.
You can add your logo, message, or tagline to the plush toy in a way that is subtle yet effective, ensuring that your brand is always on display.
6. Long Lasting Brand Exposure
Plush toys are not just a child’s plaything but are also popular among adults as collectables or decorative items.
When given as a promotional item, they are likely to be appreciated, kept, and displayed by the recipients for a long time.
This means that your branding message will continue to be visible not just to the recipient but also to anyone who sees the plush toy.
Learn More About Producing Custom Made Plush Toys
Wondering how these adorable and cuddly promotional items are being made? Let’s take a closer look at the production stages of manufacturing plush toys in this factory visit blog!
When producing merchandise for kids especially stuffed and plush toys, businesses must comply with regulations and certifications to ensure product safety and brand reliability. Let us help you set smooth business operations with this comprehensive guide on plush toy certifications and labelling.
A great inflatable plush toy manufacturer can transform your idea into a reality and set your product apart from your competitors. Find the right plush toy manufacturer for you!
More Plush Toy Promotions:
How to make your redemption program more fun with branded plush toys? Here’s how Slata, a supermarket chain in Russia, made an exciting in-store promotion by leveraging the popularity and charm of Despicable Me movie characters.
The egg-shaped container of Kinder Joy has become an iconic symbol of the brand and is recognized worldwide. Turning these containers into adorable characters definitely made the brand’s marketing more memorable.
Check out how Cadbury Dairy Milk charmed shoppers with its amazing Spring Edition Peter Rabbit promotional plush toy. What made this in-pack promo effective in generating even more buzz on retail shelves?
Making plush animals more irresistible, Chupa Chups used these custom plush purses as a fantastic twist on traditional packaging and offered practical GWP merchandise to customers.
Valentine’s Day is definitely one of the biggest holidays that brands can take advantage of to drive sales and further brand awareness. With plush toys being popular gifts during this day, what’s stopping you from using them in your own marketing? Get inspired by Starbucks!
Think about it. You get to leave the restaurant with a full belly but also receive a complimentary stuffed animal to take home with you! Learn about Shi Lin Fang‘s unique restaurant marketing idea here:
Why Choose ODM?
Interested in producing custom made plush toys for your business? We at ODM are dedicated to making sure that your product manufacturing process runs smoothly and efficiently. We offer design advice, factory selection, material selection, and clear communication with suppliers.
With our help, you can rest assured that your product will be created to your specifications and with the highest level of quality possible.
Contact us today to get started on your next project!
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