Being in the retail industry for years, we have totally seen a lot of remarkable marketing stunts from Cadbury Dairy Milk before. From their eggstraordinary POS displays, sweet supermarket in-store promotions, and branded giveaways — the confectionery brand never fails in bringing delight to its customers. To add, we will talk about this latest GWP promotion from Cadbury where it charmed shoppers with Peter Rabbit’s promotional plush animals.
Definitely charming, who could turn a blind eye to this on-pack offer? Cadbury Dairy Milk has produced this awesome Spring Edition Peter Rabbit promotional plush toy to further stir excitement on the retail shelves. Inspired by the most beloved story from the British writer Beatrix Potter, this promotion seems to bring life to the famous The Tale of Peter Rabbit.
How Does Promotional Plush Animals Charmed Shoppers?
Making Brand Promotions Memorable
For confectionery brands such as Cadbury Dairy Milk that targets kids, utilizing promotional plush animals for their promotions brings a lot of advantages. One of the most prominent is how it makes its campaign memorable for its customers. Promotional plush animals are unarguably adorable and engaging, making them a perfect marketing tool to augment branding.
Stirring Excitement On Retail Shelves
Packed in a premium packaging design, this branded on-pack promotion is certainly successful in stirring excitement on retail shelves. This delightful promotion undoubtedly makes it hard for everyone who passes by to just ignore it and further stimulates their interest. It can also create pester power among young audiences which is perfect for driving sales.
Come to think of it, promotional plush toys are unrivaled promotional giveaways that no one can ignore. People who would purchase your special offer gwp will take it home and treasure it. There is also a high chance that they would pass it on to their children, nieces, and nephews, or any kid they know than throw the stuffed toy away.
Leverage Scarcity Marketing Tactic
Ever wonder why limited quantities are strangely appealing?
According to Sumo, scarcity makes people perceive limited quantities as more precious and valuable. Consequently, it urges them to take an action, drives impulse purchases, and makes people feel powerful.
This Spring Edition Peter Rabbit promotional plush animal is available in selected stores for a limited time only. For the fans of the confectionery brand and of the loving character, this promotional plush animal can be an awesome collectible gift or branded giveaway. It is a great way to appeal to its customers’ emotions and persuade them to buy. Thus, we believe that this limited edition merchandise is effective in grabbing the attention of its target audiences.
High Retention Rate
Apparently, a high retention rate means that your customers are happy. On top of that, it reflects that your target audiences value your products would like to do more business with you and provide you a sustainable source of revenue.
Our Takeaways
Promotional plush animals are definitely one of the most fun and adoring custom branded merchandise that we have seen in the market. Aside from the mentioned reasons above, we love how they offer extensive room for customization and brand creativity. Promo plush toys are brand and logo-friendly which allows any business to easily integrate their branding into this merchandise.
Peter Rabbit is one of the famous fictional animal characters in various children’s stories by Beatrix Potter. As the brand targets young audiences and young hearts, this on-pack giveaway can definitely drive high foot traffic and sales in the retail stores. Therefore, this superb example from Cadbury Dairy Milk is one of the amazing inspirations you can get in creating your own stuffed animals for future campaigns.
How Can ODM Help Your Business?
Are you interested in getting promotional plush animals for your next on-pack promotion? If so, then don’t hesitate to get in touch with our team!
The ODM Group is a sourcing company that specializes in creating custom promotional giveaways, producing unique POS display units, curating brand packaging designs, and branded gifts with purchase items. We also partnered with a team of experienced product designers to ensure that we meet our clients’ needs and expectations. Let us start turning your ideas into life!
One of the wonderful things we love about what we do is carrying out factory visits. We often schedule factory visits with manufacturers we are doing business with to ensure the quality of products and that they are complying with the deadlines.
In this insightful blog, we have talked about the stages of producing plush toys in Dongguan, Guangdong Province, China. You would definitely love to check it out!
After more awesome promotional stunts from Cadbury Dairy Milk? Here are our favorites:
Cadbury UK partnered with two different companies to make this retail store activation possible. Cadbury, in partnership with Merlin Entertainment, put together an on-pack promotion that gives adults a free chance to visit their amusement park.
Recently, Cadbury launched its grandest marketing POS display in Asia. Learn how Cadbury was able to build its brand through this marketing idea.
This virtual reality marketing display is part of Cadbury’s and Premier League partnership’s digital activation campaign. How does an interactive POS display help your company achieve its marketing goals? Find the answer through this case study.
The confectionery brand has teamed up with Premier League Football for the second time to bring excitement to fans of both iconic brands. What’s exciting with this sports promotion gift? Check this out!
We found this bespoke retail display by Cadbury at a shopping mall in the Philippines. What are the design secrets of this retail display that set the brand apart from its competitors?
The chocolate brand is holding a lucky draw promotion with “spectacularly nice” prizes that range from a trip to Pairs for 5 nice evenings to 100 Cadbury hot choc hampers.
The brand’s signature sweetness and quality are reflected in Cadbury’s tailor-made cushion, which has a delightful shape, colour and design. See more below:
For more promotional plush toy ideas, make sure to browse the blogs below:
Another Dose of Promotional Plush Toy Ideas to Spark Inspiration for Your Next Campaign:
WOW Shoppers with a Custom Design Plush Toy
In-Store Marketing: How Slata Allures Customers with Branded Plush Toys
Irresistible Plush Toy Packaging for Chocolates Made Shoppers Go Crazy
Create A Winning Chinese New Year Promotion with Custom Tiger Plush!
Captain Bird’s Eye Promo Plush Toys Create Internet Buzz