All you have to do is to spend HKD 400 on Shell V-Power petrol at any Shell stations in Hong Kong from 01/08/12 to 30/09/12 and you will be able to purchase the following exclusive model for HKD 20. Alternatively, spend HKD 400 on Shell FuelSave gasoline or Diesel to get the model at HKD 35.
With a long history of over 40 years, Shell and Lego has been producing such promotional merchandise since 1970. These co-branded cars will definitely attract all collectors in Hong Kong and encourage them to choose Shell over other petrol companies. Moreover, with all 3 companies branding their logo on the model cars, it will definitely increase brand awareness.
What do you think of this co-branded promotion? Feel free to leave a comment. If you are interested in customising your own promotional car models, do not hesitate to contact us.
Check out other cool co-branded promotions: