Receive your pick of promotional product with a purchase of Shell Helix motor oil at any Shell petrol station nationwide in Malaysia. Shell Helix Malaysia celebrate the festive season with a special Raya promotion. To take advantage of the summer holidays and the increase in car journey taken by families, Shell have come up with an effective marketing campaign. The promo items vary to what kind of motor oil one purchases.
- Travel Bag with purchase of Shell Helix Ultra 4L
- A set of containers with purchase of Shell Helix HX7, Shell Helix HX7 E or Shell Helix HX7 Diesel 4L
- Cooler Bag and 6 cans of Coke with purchase of Shell Helix HX5 4L or Shell Helix HX5E 3L
The giveaways use Shell branded items, unbranded items and items branded by Coca-cola to complete a varied promotional offering.
The benefits of offering choice in promotional product
Customers love choice and if a promotion offers choice of gift giveaways then the promotion stands a higher chance of being a success. This is based purely on the fact that by offering more than 1 item, the chances that the other products will appeal to people who want it or don’t have it. In the Case of The Shell Helix campaign, they know how to effectively market promo gifts to their target market. As its summer and people are travelling more, the promo gifts are items that families might badly need, have forgotten at start of trip or just offer an incentive for dad to make a purchase and get a gift to keep the kids happy as well. Everybody wins! Here are more examples of promotions that can be found in places where people travelling will pass through: