Shell Singapore ran a Gift with Purchase Promotion for their Helix oil. Promotional Mechanism: Get your car serviced on that month and receive a free Shell Helix Water Bottle when you purchase a 4 litre Shell Helix Ultra. This promotion has now ended.
This promotion appeals to sporty types as the Carabiner makes it perfect for carrying drinks around on the go. Singapore is always hot so you need to keep hydrating !!
The bottle is in nice eye-catching colours, matching the can of oil. The logos and grey lines (like tire tracks) convey strong brand image to customers and leave a long term advertising effect.
Using a water bottle is suitable for promoting changing the oil in a car. The general idea that is being communicated is the same – keep liquid circulating for a healthy performance.
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