Merchandise Supplier: 7 Tips in Producing Quality Gaming Merchandise

A merchandise supplier plays a crucial role in ensuring that your branded merchandise is only on top of quality and meets your promotional needs. It is certainly important to maintain a good relationship with them as they can assist you in achieving your campaign goals and not let your marketing efforts go to waste. This should be a priority, especially when your business thrives in the gaming industry, where the number of your competitors are scaling up together with your fanbase.

Over the years, we have worked with different merchandise suppliers that helped us understand how the different stages of production work. We have learned a lot from them, so we listed some tips to help you produce quality merchandise with your merchandise supplier.

 

7 Tips in Producing Quality Gaming Merchandise

The prominence of digital games is evidently expanding in today’s modern society. Different digital games and gaming platforms are popping up everywhere, further stimulating the hype for its target audiences.

Consequently, it’s no wonder why gaming merchandise is surging in popularity too. Fans are getting more into collecting branded merchandise inspired by their favorite video games that helps in making them feel more connected. This brings us to our first point.

 

1. Research About the Latest Trends in the Digital Gaming Industry

Researching is undoubtedly one of the crucial steps in developing promotional products for a certain campaign. If you are targeting gamers and fans, you should have a thorough understanding of the latest trends in the industry. You might love to experience playing popular games yourself or watch game playthroughs with your team. This way, you will also have a better apprehension of why they are in demand.

One of the most popular video games nowadays is Minecraft. It is a sandbox video game developed by the Swedish video game developer Mojang Studios. Gamers totally love the adventure of limitless possibilities as they build, mine, battle mobs, and explore the ever-changing Minecraft landscape.

We recently spotted this mug and socks set from the video game development company, a gem found on the retail shelves. This unique gift set features a pair of unisex Creeper socks and a ceramic mug decorated with TNT artwork.

 

On top of that, the packaging box is designed with details that stay true to the famously pixelated video game known and loved around the world. Perfect for any occasion, this mug and socks set makes a great gift for any Minecraft fan or gamer.

 

2. Plan Your Customized Design and Create Prototype if Possible

After knowing how the latest trends in the gaming industry work, you can now proceed with planning your customized design, leveraging on the most popular games, and characters that should be on the top of your list. Since their fanbase is certainly skyrocketing, you can never go wrong in selecting them for your promotional branded merchandise.

Moreover, it is important to showcase your design uniquely to gain your target audience’s attention. Producing a fresh product design also helps you set your brand apart from your competitors. You can also develop a product prototype to ensure that your manufacturer will meet your expectations and requirements.

 

3. Go for Useful Promotional Products

Promotional products such as custom branded mugs, collectible socks, and branded water bottles are just some of the ideal options you can consider in producing gaming merchandise. You see, your target audiences can highly utilize this kind of custom-branded merchandise as they are convenient to own and can be used in their daily lives. Furthermore, these kinds of products can assist your brand well in fostering high recall levels in your customers’ minds.

Playstation, the iconic video game console brand, has produced this awesome gift set featuring a pair of white unisex, one-size (UK 7-11) socks, and a ceramic mug with PlayStation branding. We totally love how the video game brand has selected this useful promotional merchandise to augment brand visibility further.

 

Supplied in a branded, full-colour printed gift box with acetate windows, this mug and socks set is the perfect present to give any PlayStation devotees.

 

4. Ensure to Communicate Well With Your Supplier

To guarantee a smooth transaction and quality gaming merchandise, you should ensure that you communicate well with your merchandise supplier. Communicating openly and considering their opinions will definitely help you to understand situations and plan accordingly. You can also send them a newsletter from time to time to keep them posted about their products that are doing well with your business. This way, you can nurture your connection with them and help you have a reliable merchandise supplier.

 

5. Understand How Their Business Operates

If you’re leveraging global procurement and outsourcing materials and promotional products from other countries, you have to make sure that you are aware of the important holidays that could affect your merchandise supplier’s operations. Especially in China and Vietnam, where there are different big holidays that you have to watch out for.  Understanding how their business operates regularly and during these special dates will help you plan and prevent encountering any issues.

 

6. Work Closely By Conducting Factory Visits

One of those things we love from what we do is scheduling industrial visits. By doing so, we can have a closer look at how they manage the production of goods and ensure that they comply with policies and quality standards. On top of that, we firmly believe that by making time to meet face-to-face and assess the factory’s production process closely, your team and supplier were able to form a bond.

Here’s an insightful blog you could read on to know how to make the best out of a factory visit.

 

7.  Save Successful Promotional Product Designs for Future Reference

Done right, saving your brand’s successful product designs and campaigns can help you produce outstanding promotional products in the future. This way, you can comfortably review them and identify the key points that made them remarkable. It will be easier for you to plan and integrate them in your future campaign and help your merchandise supplier better understand your goal.

 

Final Thoughts,

Working with a reliable merchandise supplier can make everything smooth and undemanding for your business. But you have to make sure that you do your part in establishing a nurturing relationship with them. The tips mentioned above are some notable things you can do to guarantee a wonderful partnership with them and produce quality gaming merchandise for your business.

 

Get In Touch With Our Team!

Are you interested in producing quality gaming merchandise? Planning to incorporate these awesome branded items in your next company event, marketing stunt, or range of products to offer? If so, then do not hesitate to reach out to our team!

The ODM Group has a talented team of in-house designers who specialize in graphic design to help develop interesting designs.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, our team can also help with unique in-store and outdoor advertising ideas. In addition, we also specialize in product sourcing and manufacturing promotional giveaways and superb freestanding display units for the retail sector. Let’s bring your ideas to life!

 

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