Marathons are a true test of endurance and perseverance. They push people to their limits, both physically and mentally, and leave them with a sense of accomplishment that is truly unmatched. But the experience of running a marathon doesn’t have to end at the finish line. That’s where marathon merchandise ideas comes in.
Running a long distance, especially a marathon, can be a daunting task for anyone. Smart Fit, a fitness centre, encouraged and supported everyone through its marathon merchandise for the 16th Half Marathon race in Sao Paulo, Brazil.
Let’s take a closer look at what made these promotional products effective and some more ideas for you!
Marathon Merchandise Ideas at the 16th Half Marathon Race
The event in Sao Paulo is the 16th Half Marathon race. A half marathon is a road running event that spans approximately 21 kilometres. It’s half the distance of a full marathon and is held across countries for its popularity.
While it’s significantly shorter than a marathon, a half marathon still requires training before the actual race. Smart Fit cleverly supported all participants in such a huge event through their marathon merchandise ideas!
The brand set up tents which also displays their custom towel, branded water bottles and cups. Branded flags and a photo zone stage are also observed for everyone to seek relief, breathe after the long run and commemorate the memorable event.
Marathon Merchandise Ideas: Why Are They Effective?
As we can see from the images, Smart Fit used practical products to further its branding and event association.
The custom-printed towels as well as water bottles and cups are all promotional merchandise people don’t only use during marathons.
These items can be used daily which forges a stronger brand relationship with its target market. Additionally, people appreciate the brand even more since it is giving them something useful and won’t be a waste of storage space in their homes.
The Smart Fit’s brand colour is simply yellow and black and it’s highly evident from their marathon merchandise ideas to the tents and the flags.
The combination works so well since the black pops out against the overall yellow background. It makes the brand name readable as well even if it is printed on promotional merchandise.
Furthermore, since the products are everyday life objects, it helps the market easily recall the brand every time they use them.
As an effect of useful promotional merchandise that can be used every day, it’ll be exposed to more and more people.
This makes sure the brand always generates impressions on other people which ultimately converts to clients and sales.
On the premise of the half marathon, the brand made a fantastic job of setting up tents and flags, and using branded merchandise.
It made the brand more noticeable and prominent in its market’s eyes. On top of that, it made them a trustworthy brand that didn’t stop supporting its clients even at the event itself.
For their current clients, it is worthwhile to work with the brand and will be happy to continue doing so in the future.
O SUOR PINGANDO É DE FELICIDADE! = THE DRIPPING SWEAT IS HAPPINESS!
How to Boost Your Event Outdoor Branding?
A shade to rest under before and during a marathon or any activity, even something as simple as walking is a necessity for anybody. Hence, promotional shades like tents and canopies are the perfect outdoor promotions to invest in! See more below:
The sports market is active and always on the go. To get merchandise ideas for your next event or promotion, you can check out works! Just tap the image below for more!
Accordingly,
Smart Fit’s marathon merchandise ideas are effective because they’re extremely practical for everyone. The water bottles, cups and custom towels are objects everyone uses on a daily basis. It made the brand relevant to everyone and helps them form an even greater impression of the business.
As a support to the already great merchandise ideas, the brand also put up branded tents and advertising flags which further strengthens their presence at the event.
Harness Our Talent!
The ODM Group is a promotional product development company with decades of experience in the industry. We’re established in 2003 and since then dedicated ourselves to producing quality branded merchandise that meets all the marketing needs of our clients.
We have an in-house creative team, Mindsparkz, to work with you closely from product brainstorming to production. We also offer factory audits and make routine visits to ensure the quality of every piece. You can check out our magazine with 8,000+ articles to help you get ideas and inspiration as well as insight into the industry processes.
If you’re looking for effective promotional merchandise for your next marketing campaign, don’t hesitate to contact us today!
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