Every big event like the Dakar race has a lot of sponsors which provide financial support and most of time give away a lot of goodies. Here we are going to focus on the sponsoring by Karcher,who’s interesting use of the pull apart USB key can be seen below.

 

Unique sponsoring with this pull apart USB stick.

Effective sponsoring by Karcher during the Dakar race

Effective sponsoring by Karcher during the Dakar race

This silicone car looks pretty nice, it’s actually a USB key! This one was given away to the spectators of this event.
The brand Karcher, well know for its high-pressure washers, was one of the sponsors of the Dakar rally raid.

As you may have noticed already, the car is split into two parts.
The left side shows how dirty the car is after the race. However, on the right side, the car looks brand new because a Karcher product has been used to clean it. It’s a pretty clever design which introduces why those two brands are complementary.

 

Sponsoring of an event has a lot of advantages

Effective sponsoring by Karcher during the Dakar race

Effective sponsoring by Karcher during the Dakar race

When a company does some sponsoring it’s often firstly to increase its brand awareness. Usually with that an increase in the sales comes right after as your company is more trendy than before. Do not forget to choose the right brand to be associated with as a link is made always be consumers.

To extend and expand your visibility; promotional products like this USB key are a perfect way to do so. It’s true that if a give-away item is pretty useful and well branded, consumers will remember your brand. The important thing to note is the fact that these kind of items are quite cheap but have a huge impact both on your customers (they make them more loyal) and on your firm.

Planning to be the sponsor of an upcoming event? If so, drop us an email and we will be pleased you to assist you on that.
Our team of designers can also put their creativity at your service for unique and original items.