How these Gift with Purchase Ideas Multiplied the Sales of these Brands?

There is no denying the abundance of sports fanatics around the globe, especially considering the countless sporting events conducted over the years where people show their unwavering support and fondness for sports. As a result, brands have taken this opportunity to integrate sports-related merchandise into their marketing strategies. With 0ne of the most common approaches being the gift with purchase (GWP) idea.

Gift with Purchase Sports and Wellness

Gift with Purchase Sports and Wellness

Gift with Purchase Ideas Used by Famous Brands

In brand promotion, the GWP idea is widely used across different businesses and industries. Consequently, brands are always innovating and looking for something that will set them apart from the rest. Throughout the years, we have featured different promotional ideas from all sorts of businesses and industries that piqued our interest. Today, let’s delve into our favourite gift with purchase ideas from the sports and wellness industry.

1. McDonald’s Collectibles

With the Rio 2016 Olympics in full swing, McDonald’s partnered up with the Japanese communication app – Line, for a Gift With Purchase campaign with Happy Meals. Every Happy Meal came with a free toy – figurines of the Line mascots portraying athletes. A total of six collectible plastic figurines were made available – three bears and three rabbits.

Free Gift with Purchase with McDonald's Happy Meal

Free Gift with Purchase with McDonald’s Happy Meal

Excluding the white rabbit in the center holding the winner’s cup, the rest of the figurines each featured a popular sport in China: Gymnastics, Volleyball, Athletics, Table Tennis, and Swimming. A plastic sports track was also made available to customers to better organise and display the figurines on.

Free Gift with Purchase with McDonald's Happy Meal

Free Gift with Purchase with McDonald’s Happy Meal

Evidently, this gift with purchase approach was made to appeal to kids and as the children were attracted to these collectibles, the parents could not ignore the promotion either. Notably, this GWP idea promoted two brands – McDonald’s and Line, one of which was used to stream the Rio Olympics.

In the same year, the famous fast-food brand also offered FIFA world cup merchandise as promotional items. The brand certainly has an infinite number of ideas to keep themselves in the spotlight.

2. Lacoste Gym Bag

Another exciting GWP was offered by the popular brand, Lacoste. This stylish and chic gym bag was offered as a promotional gift to their valued customers.

gift with purchase

Lacoste Gym Bag

By simply purchasing any Lacoste fragrance, customers were entitled to receive this gift item. This bag is ideal for those who make frequent visits to the gym and need a bag that can carry all their gym essentials. Otherwise, the bag is also very practical for daily use.

The utility and functional factor of this gift coupled with the high quality material is what made it attractive to customers and encouraged purchases for the promotional product.

3. Nikon x Adidas Branded GWP

Brands Nikon and Adidas collaborated way back in 2014 during the FIFA World Cup celebrations, taking the event as an opportunity to showcase their branded products.

gift with purchase

Nikon x Adidas Branded GWP products

To redeem these promotional gifts, customers had to purchase any Nikon camera available at the event. As cameras are often used in sporting events to capture live actions, these first-rate cameras appealed to the audience.

The GWP items included shirts, bags, caps, tumblers, balls, and many more from Adidas. Known for its high-quality products, who could turn away from the chance to get these Adidas items for free?

4.Bike Hub Promotion GWP

Bike Hub, a renowned Australian sports brand, once held a GWP promotion where customers were entitled to this free gift with purchase in any participating store. gift with purchase

 

Buyers were able to receive any of the following items: bags, caps, water bottles, coolzees, and key chains. Moreover, due to limited stock, customers were eager to make a purchase to receive the free gift before they ran out of supply.

5. Bodybuilding.com Water Bottle

Bodybuilding.com offered a free customised water bottle for every purchase of $100 at their supplement shop. With its large volume capacity, this bottle is suitable for every sports enthusiast out there.

gift with purchase

Being recyclable, this customised water bottle drew in the eco-conscious individuals and encouraged them to purchase something from the Bodybuilding.com store for themselves. In doing so, the brand sent out the message that not only do they care about human health, but they care for the environment as well.

6. Lucozade Sweatband Purchase

Lucozade, the UK energy drink brand offered this GWP item in 2011. With any order from their online store, customers had the chance to receive this promotional sweatband.

gift with purchase

Designed with a zip pocket, this item enabled users to keep their belongings by their side while they workout. Its unique design surely piqued the interest of many sports fanatics and enthusiasts alike.

7. Highland Springs Sports Ball GWP

Highland Spring held this GWP promotion as part of one of their marketing campaigns. In order to redeem this gift, shoppers simply had to purchase any promotional pack from the brand and register the unique code.

gift with purchase

 

This custom balls giveaway included balls with the brand’s logo printed on them. Customers could choose from any of the available balls and designs. Namely, cricket, rugby, soccer, and tennis balls.

Why do we like these Gift With Purchase Ideas?

  • Incentivise Customers: Customers love receiving gift items from big names in the industry. These GWPs definitely made consumers feel happy and lucky.
  • Builds a strong connection with customers: As these GWP items draw customers in, they help create a strong connection between the brand and its clients. Moreover, their customers would then start to anticipate the launch of more gimmicks like these thus further building the connection consumers have with the brand.
  • Brand Awareness: Appearing at a sporting event or promoting GWP linked with your shop definitely helps boosts brand awareness. Additionally, what makes these winning GWPs is that they have all included the brand logo on the items which make them easily recognisable and identifiable for customers.
  • High-quality: As expected from popular brands that provide excellent products and services, the GWPs offered by these brands were all of high quality . This is definitely an admirable trait that we’ve observed and encourage for GWPs as we’re sure that the customers appreciate this as well.

Our Takeaways…

Though commonly used by all business, GWPs still have the ability to leave a significant impact on every brand. With that, the secret to achieving your target sales throught GWPs lies in ensuring that each GWP idea suits the interest of your target clients.

Partner with Us

If these ideas sparked your interest in creating your own Gift with Purchase, please contact us for more information and ideas! We, at the ODM group, have many years of experience in this market and have manufactured excellent customised giveaways and promotional products for many of our customers.

Additionally, we partner with Mindsparks, to curate high quality products that we offer to our valued clients. If you want us to help you with your next promotional activity, do not hesitate to connect with us.

Below are links to other interesting blogs about Gift with Purchase products:

More Blogs

McDonald’s offered this promotional item during the 2012 London Olympic Games. Find out more in this blog.

This Marathon Sports GWP significantly boosted the brand Zverest in the eyes of consumers. Learn more about this GWP idea below.

Fila’s GWP idea got customers spending a net purchase of HKD 750 on 2 items or more to get the limited edition Fila Travel Bag for free. Find out more here.

Reebok wins over the market with its GWP travel bag. By spending HKD 1,000 for VIP customers or HKD 1,100 for non-VIP customers, they receive a fashionable travel bag! Read more about it here.

California Fitness Hongkong partnered with popular clothing brand, Esprit, offering Esprit Sports towels for every referral. See more details here.

Frequently Asked Questions

What is a Gift with Purchase (GWP)?

A gift with purchase is a common marketing technique used by businesses of all types. It is made to encourage consumers to purchase certain products to receive free items.

How to maximize purchases using GWP?

GWPs are best offered to encourage the trial of products. To promote repeat orders and purchases, brands can also create collectibles instead of using a single type of gift with purchase. As such, customers will wait for your brand to release another set of items to complete their collections.

Why do brands should invest in sports merchandise as GWP?

People across the globe have a great fondness for sports. Thus, you are targeting a large audience. Providing GWP items would sure be a hit among sports fanatics and athletes as well.

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2023-10-04T18:02:25+08:00

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