Sports is a craze all year round, with a solid market from kids to adults, which makes it a great target for promotional items. Most sports events are also highly anticipated events in countries all over the world. If you’re looking to tap into this audience, there’s no better marketing strategy than customizable sports apparel. We listed the top benefits below!
On one of our visits to the USA, we spotted this store which offers customizable sports apparel using embroidery. Customers simply have to add their input the name or number they wanted their sports apparel to be embroidered with.
This is interesting because most sports fans and active people like to wear the teams and the brands they support, hence it’s an opportunity people wouldn’t pass up. The shop also uses embroidery instead of other printing methods which is both practical for the brand and the consumers. To know more about its interesting details and why we think it’s a great marketing move, read more below!
How Can Customisable Sports Apparel Benefit Your Brand?
1. Increased Brand Exposure
Customizable sports apparel allows brands to put their brand name, slogan and logo on wearables. This especially provides them with increased exposure to a larger crowd.
In addition to that, it would garner more interest, brand recognition and awareness if an athlete wears the apparel. Naturally, fans would want to wear it too, exposing the brand even more on the ground.
2. Brand Differentiation
Customising merchandise with unique slogans and logos allows brands to differentiate themselves from their competitors.
It’s a further step for brands to offer customization options which would help customers feel special and elevate the brand from their perspective.
3. Increased Customer Loyalty
Along with different sports and teams come a lot of logos and slogans that fans would love to wear on their own. This creates a sense of belongingness that most people would fight to have and stand with.
Customized sports apparel provides brands with an opportunity like this which strengthens the brand loyalty of consumers. It creates an emotional connection to your target market which in turn, comes with increased sales and a larger following.
4. Flexibility
Customizable sports apparel allows brands to be flexible and responsive to customer needs. By offering a range of customization options, brands can quickly adapt to changes in the market or customer preferences, which can help to improve customer satisfaction.
Moreover, customizable sports apparel is mostly made with breathable and flexible material since the comfort of the people is its priority. This adds to the charm of the apparel catering to a lot of body types.
Embroidery Machine: The Perfect Branding Opportunity
After going through the benefits of customizable sports apparel, let’s check out the best way to customise them which is embroidery! Here are 5 key benefits of embroidery to your brand and your market’s experience of your brand.
1. Professional look
Most people like to look professional and sharp when they’re going out. Customizable sports apparel with embroidered logos and designs add this professional look to them which is why it’s a popular choice in the sports and corporate industry.
2. Variety of colours and design
Embroidery can be done with a wide range of colours and designs. It doesn’t also need extra time to be used after printing which makes it a convenient choice as well in contrast to other types of printing like screen printing.
3. High-quality finish
Aside from its ready-to-wear property, embroidered apparel have a textured and raised finish. This naturally elevates your brand as well.
Furthermore, it adds a premium look and feel to the promotional merchandise that people wouldn’t mind paying more than non-customized apparel.
4. Durability
One of the best things about embroidered logos and brands is their durability. It can withstand repeated washing and wear. This quality that embroidery can bring to any customizable sports apparel that is worn frequently makes it an ideal choice for printing.
5. Branding
Embroidery can be used to add branding to sports apparel, making it a popular choice for companies that sponsor sports teams or events. Embroidered logos and branding also help to promote the company and create a sense of team spirit. It also leaves a positive impression on your market for its quality.
Interested in customising and branding your promotional products through embroidery? Here’s a closer look at the embroidery process:
Check out more sports merchandise you can customize here:
From basketball to tennis, there is a can cooler design for it and your brand can take advantage of this for your next promotion! Get more details and ideas in the blog below:
Whether you’re targeting sports fans or active people, you’ll never go wrong with promotional water bottles. They’re highly customisable, practical and handy. Not to mention the marketing opportunities you can get when people bring them anywhere!
Most sports are held in open spaces that would requires people to find or bring anything that would give them shade in order to enjoy the match. This is where baseball caps go in. Read more here:
From scarves to custom socks, these wearables are highly customisable at the same time, they maximize the exposure of your brand. Check out more detail below:
If you’re planning for a sports event or a promotional giveaway for your active market, what’s a better branded merchandise than custom backpacks with a logo? Choose the best bag that suits your brand here:
If you’re interested to get more merchandise ideas and inspiration, check out our works with some beloved brands in the sports industry! Simply tap the image below:
To Conclude,
Customizable sports apparel is a powerful tool for businesses to elevate their brand, widen their reach, improve profitability and differentiate themselves against competitors. Embroidery as a printing method is also a clever decision as it can be worn right away and with its machine, it’s easy to customise the designs as well.
Harness Our Talent!
The ODM Group is a promotional product and packaging development company established in 2003. We’re always on the lookout for trends in the industry to deliver the best practices and produce quality work. ODM and our creative team, Mindsparkz, decades of experience also made us experts in the customisation of promotional displays and branded merchandise.
Some of the services we can offer you are manufacturing point of sale and branded FSDU, and designing promotional merchandise for gift-with-purchase, purchase-with-purchase promotions or corporate giveaways. Aside from that, we can also provide you with sustainable marketing options. Contact us today!
For more benefits of working with us, check out our list below:
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