4 Ways to Show Off Your Brand with Custom Branded Lanyards

What About Universal Studios’ Lanyards?

The famous brand sells its customized lanyards together with its custom-designed lanyard pouches. The items come in various designs inspired by popular movies such as Harry Potter, and Jurassic World. Others are printed with the Universal Studios logo itself. 

The merchandise are indeed captivating, especially for kids and even adult visitors who are fond of the said movies.

Check out this lanyard idea from Universal Studios we’ve featured before:

This promotional campaign ran in Singapore. In this campaign, the brand used a custom lanyard and pin as gifts for its customers. This promotional lanyard was also given away together with the Annual Pass Card.

4 Ways to Get the Most out of Your Custom Lanyards

1. Bring them to events.

Big events and conferences may require badges and tags that need to be on your team throughout the show. Thus, custom lanyards add a sense of identity to your brand. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials.

They offer your company the opportunity to be seen by potential customers. They can add value to the event and your brand as well when customized with your company name or logo.

Likewise, custom branded lanyards make great event merchandise, too. Not only will your own staff benefit from having them on hand, but every other attendee will need a convenient place to store their badge and personal information, too. 

2. Sell them.

Just like Universal Studios did, you can also offer or sell your lanyards to your customers. You may add them as your brand merchandise. If you’re in the clothing or apparel industry, these can be a great addition to your offered items.

Consider customizing them with creative and attractive designs to make them more appealing to shoppers. Likewise, printing your logo on the product would create awareness and familiarize your clients with your brand.

3. Wear them.

You and your employees are the best ambassadors of your brand, so wearing your branded lanyards would help you do this role.

Wearing them within your company premises is an ideal thing. Making them a part of your everyday uniform or outfit would help people to recognize your brand. Furthermore, custom lanyards can make your people look more professional when facing or meeting potential clients.

4. Use them as on-pack gifts.

Lanyards are a cheap giveaway idea any business can have. They are easy to produce, yet very budget-friendly promotional items.

Whether you’re in the fitness, healthcare, F&B, hospitality, entertainment, or cosmetic industry, custom branded lanyards are one of the best on-pack giveaways to consider. Because of its customizability, you can easily modify and create your own design based on your promotional needs. Similarly, they are handy and practical, thus you can ensure that your recipient can use them.

Benefits of Using Custom Lanyards to Your Business

How to Brand Your Lanyards Effectively?

Printing your company logo on your custom lanyards would be an effective way to show off your brand. But what are the printing methods you may consider for these ideas? Here are your options:

1. Dye Sublimation Printing

Dye sublimation printing is a digital printing method that uses heat transfer to apply an image to a material. The most common materials used for this method include transfer paper, fabric, and metal.

Similarly, this printing style is not intended for typical workplace media such as printing papers, labels or envelopes. Dye sublimation is popular for printing logos and graphics on rubber, synthetic fabric, and plastic substrates.

2. Screen Printing

Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. This method is also known as serigraphy or silkscreen printing. It’s a trendy technique used in a whole range of different industries.

3. Embroidering

Embroidery is considered an art of decorating textiles and goes a long way back. It’s primarily used as a means to display the social status of those who can afford the costly art due to the amount of time and labour to finish the embroidery.

Create an impactful brand statement with these creative lanyard designs:

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In Conclusion,

While custom branded lanyards are considered a traditional way of marketing, their efficiency is still very evident. As technology continues to improve and markers are becoming more creative, lanyards’ relevance and usefulness continue.

If you also consider adding these inexpensive yet effective items to your list of promotional products, feel free to connect with us. ODM has been in the marketing and promotional industry since 2003, thus, we guarantee that the services and products we provide help meet our client’s needs.

From product brainstorming to manufacturing quality innovative promotional merchandise such as branded corporate giveaways, promotional cutlery sets, custom-printed ice buckets, summer promotional gifts, promotional drinking glasses, and branded promotional gifts to first-rate free-standing display units, our team are here to guide you through the process. Feel free to send us an email to receive a quote.

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