The promotional mechanism used in this case is a redemption campaign. Simply buy the promotional packs of highlander water and register the unique code found online to collect a range of promotional sports balls on offer.
The balls are custom printed with the Highland springs logo, advertising the drink brand. Choices for customers to choose from includes cricket, rugby, soccer and tennis balls. This allows for Highland springs to appeal to the sporting tastes of as many customers as possible, encouraging participation and increased purchase.
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