#TbilisiMarathon: Branded Merchandise for Sports Event Marketing

#TbilisiMarathon Branded Sport Merchandise

TbilisiMarathon is an international half-marathon with a goal to unite runners worldwide and improve lives since 2012.  Importantly, this is not an average sports event as all proceeds from this marathon go towards the complete rehabilitation of the Kaspi Social Service – Day Center for Children with Disabilities.

Branded merchandise are commonly given away to participants to encourage sign-ups for these big sporting events. Subsequently, here’s what sports enthusiasts can get during the event.

To start off, starter packs including a T-shirt (Pink or Black) and bib number was given away during race registration. The shirts have the country’s flag printed on it which makes it a collectible merchandise for those who run races around the world. Moreover, the image printed on the back of the shirts are actually reflective and act as a safety feature for those who run after sundown.

Meanwhile, the custom drawstring bag features both the Tbilisi Marathon and Skechers – the main sponsor for this event, logo/text.

Finally, a custom medal with a branded lanyard is given to those who finish the run. The lanyard is customised with a map and flag of the country on the back, making it perfect for those collecting medals from marathons worldwide.

Aside from the branded sports promotional items, successfully promoting an event requires custom POS displays to exhibit the event merchandise.

Being the main sponsor, it is unsuprising that Skechers had a unique and eye-catching POS display.

While Garmin’s product display may be smaller, its use of of large banners and flags draws attention to the booth which is an incredibly effective method as well.

How to Implement Successful Sports Event Marketing?

Notably, promotional products serve as tangible reminders of your event and are incredibly powerful marketing/branding tools.

1. Finding the Right Products

Whenever you start a marketing campaign, identifying your target audience and, subsequently, your marketing goals is undoubtedly crucial. By choosing items that align with your event’s theme, they will be more functional for attendees, thus enhancing their experience.

Additionally, using high-quality products will reflect positively on your brand and leave lasting impressions.

2. Include Branding Elements

As we often mention, prominently featuring your brand logo/message on your promotional products will help foster brand recall and reinforce brand identity. Not only that, making these elements more attention-grabbing and easily recognisable will only further benefit your campaign.

3. Brand Collaborations

Collaborating with sponsors and partners is an incredible way to extend and maximise the reach of your promotional items. By including their logos on the merchandise, you not only share the cost of producing these products but also boost your brand exposure.

Especially if you have the opportunity to work with bigger names, you can leverage their network while increasing your own credibility!

4. Utilise Ticketing and Registration Platforms

Implement user-friendly online ticketing and registration platforms. Ensure that your event website is mobile-responsive and easy to navigate. Make the ticketing process seamless, offer early bird discounts, and provide various payment options.

5. Engage the Local Community

Involve the local community by organizing events leading up to the main sports event. Host community runs, sports clinics, or volunteer opportunities. This not only builds goodwill but also fosters a sense of ownership and pride among the local population.

Other Sports Event Marketing Ideas:

LED Armbands

Customisable with your brand logo or message this striking armband is sure to turn heads!

Fitness Tracker

Practical for your sports loving audience, it can be both practical and stylish.

Innovative Water Bottles

Every athelete needs a good water bottle, branding some creative ones for your event will surely boost brand recall!

Whether you would like to put your brand’s logo or campaign message on these baseball caps, you can customize these LED caps to all your heart’s content and based on your marketing needs.

These promotional backpacks could be offered as a free gift incentive to participants whenever they sign up for an event like a marathon or a sports tournament. Hence, this will attract them more to join as they will receive a high-end gift as an additional benefit.

Get inspired by these sports marketing ideas below:

In this promotion, participants can stand a chance to win Mercedes-AMG Petronas Formula 1 team gear. All shoppers have to do is purchase any 2 cans of Monster Energy Drink and SMS the receipt number to the phone number provided.

Saba and NFL released promotional merchandise that consumers can easily acquire and collect! The on pack promotion features 5 designs of branded aprons, 5 designs of mini-shot glasses and 3 designs of branded coasters.

Cadbury partnered with the Premier League to offer an awesome sports promotion gift. Their promotional message is evident in their packaging.

To Conclude

By incorporating sports promotional items into your marketing strategy, you can boost brand visibility, engage attendees, and build long-lasting impressions.

Remember to pick items that align with your theme, provide utility, integrate strong branding elements, and collaborate with sponsors. With careful planning and strategic implementation, your promotional items can bring you and your event to new heights.

If you are looking for creative and high-quality promotional product ideas for your sporting events marketing, the ODM Group is here to assist you! Send us an email today to get a detailed quote!

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