Red Bull Wows Shoppers With Impressive POS Cardboard Display

How a brand presents its products in-store is a crucial factor influencing a customer’s purchasing decision. We all love neatness, but creativity is what excites us. A strong and unique brand presence never fails in pulling customers, even in a competitive space. Here’s how it is done by Red Bull and its impressive POS cardboard display.

Red Bull is a distinguished brand known for its energy drinks and ownership of sporting teams.

The brand has successfully created an exciting image for its target audiences by connecting to extreme sports. It has the ability to sell its brand and focus solely on the enjoyment of customers while not pushing its products.

And speaking of extreme sports, motorsports is one of the categories that the brand has been focusing on over the years. We believe that it inspired the concept of this corrugated floor display. Let’s take a closer look!

POS Cardboard Display from Red Bull

With its bespoke design, who could ignore this POS cardboard display from the brand?

Our team totally love the replication of Red Bull’s event car, which is easy to identify with its appearance. We could not deny that its strong presence has owned the retail floor space, making it more impactful and captivating.

Not to mention the high-quality offset-printed and varnish-refined presentation that guarantees maximum attention for the popular trendy beverage, as well as interaction at the point of sale.

The open arrangement draws the gaze to the cans presented under the bonnet and in the rear which encourages shoppers to spontaneously add some to their shopping cart.

Why Corrugated Cardboard?

Versatile 

Cardboard is a very versatile material.

It can be cut and folded into any shape and size, which allows a huge range of design options and a high level of customisation.

Custom corrugated displays are simple to put together and typically require few — if any — tools.

You can use it as an all-in-one solution or combine it with other materials to create bespoke display stand designs.

Room for Creativity

Being less expensive than other materials, it is easier to explore designs and try out display techniques with cardboard.

It allows you to modify your point-of-sale advertising display in the best way possible that will make it effective in the retail space.

On top of that, it also makes it possible to add new stickers or labels without worrying about altering a less temporary (and more pricey!) point-of-purchase display.

Easy to Customise

Cardboard is an inviting material with printing capabilities for bright colours and crisp images.

Alternatives are more challenging to transform into creative shapes, making them a bit less appealing and complicated to use.

It also comes in a wide range of sizes and thicknesses, which makes it an excellent choice for businesses with limited storage space.

Perfect for Short, Seasonal Campaigns

If you’re only running a short seasonal campaign, or want to give your customers something fun and new every month or so, then cardboard is the perfect option!

POS cardboard displays are easy to set up, transport and store.

This way, it will be easier for you to update or refresh your promotional in-store displays when needed.

Fun and interesting, this POS display concept is expected to drive sales and excitement in-store. Take a look at how other brands and even retail businesses leverage vehicle-shaped displays in their promotions:  

5 Advantages of POP Cardboard Display for Retail Merchandising

How Can Creative Retail Display Ideas Fuel Up Back-to-School Promo?

4 Signs Your Business Needs to Update Your Custom Store Display

More from Red Bull:

Even before, Red Bull is known for its eye-catching in-store marketing ideas that ensure high visibility for products and ongoing promotions. Take a look at how the brand highlighted its “Pull Tab to Win” promo with a shelf dangler POS.

Here’s a fantastic street marketing idea from Red Bull! By adding an eye-catching promotional banner along with a poster and a digital screen in a simple bus stop shelter, the brand is able to maximize brand visibility.

The thing about street marketing is that you cannot avoid it when walking by – it is spontaneous and fun. Let us take you on this interesting trip of our team to the Stanley market in Hong Kong back in 2014 and check out what made Red Bull’s successful street marketing campaign.

A beverage brand also visible in sports, Red Bull, is known for sponsoring and even joining racing competitions. If you are a fan, you will love to check out this exclusive promotion in 2o12!

To Wrap It Up,

Cardboard is a great material for POS displays because it’s lightweight, compact and easy to transport. With its versatility, it has become the go-to material for brands who want to produce a unique and impressive custom in-store display, especially for seasonal promotions.

Inspired by this POS cardboard display from Red Bull? Would you love to create a bespoke POS display unit for your next marketing campaign?

Please do not hesitate to contact our team!

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products in the market.

Our talented team of in-house product designers, Mindsparkz, can help you plan and design the perfect branding tool for your next marketing campaign and promotions.

Our diverse approach makes us a great procurement partner for businesses who want a team to manage their projects closely. Contact us today, and let’s bring your ideas to life!

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