5 Advantages of POP Cardboard Display for Retail Merchandising

For years, we have been able to feature a lot of point-of-purchase display examples from different brands and businesses in the market. We love how they focus on customers’ in-store experience by bringing attention to particular brands or special offers. One of the latest examples we have seen is this POP cardboard display; let’s take a closer look!

 

One of the biggest and most popular media franchises, the Wizarding World, is based on the Harry Potter novel series by J. K. Rowling. The novel series has brought immense popularity, positive reviews, and commercial success for its author, publishers, and related license holders.

This custom corrugated display comes in the form of a Knight Bus, a relatively modern invention in the wizarding world. The striking purple colour of this POP cardboard display is undoubtedly exciting for any fan who already knows its significance. On the other side, we believe that it will not fail to catch the attention of ordinary customers with its bespoke structure.

Engineered from cardboard material, we found this custom POP display a perfect fit for presenting the licensed merchandise in the retail space. Listed below are the top advantages of leveraging POP cardboard display we learned in this example:

 

What Are the Advantages of POP Cardboard Display?

1. Customizability

The beauty of this bespoke POP display is not easy to achieve, and it will definitely be challenging to use other materials such as plastic and wood. Thanks to the customizability of cardboard, turning this concept into life became uncomplicated. With such material, retailers can quickly produce and modify to accommodate the best possible presentation for particular branded merchandise.

 

2. Easy to Assemble

Once the POP display arrives at the retail store, the retail staff must assemble it. Building it will not be problematic for them with its robust yet lightweight feature. POP cardboard displays can be easily put together without tools, making them user-friendly.

On top of that, quick advancements or alterations are also possible if you plan to place it in an area with limited space.

 

3. Mobility

Changing the appearance as well as the location of in-store displays are essential to ensure that they are performing well in the retail space. It is a merchandising practice that plays a critical role in boosting awareness and guaranteeing success for in-store promotions.

With the lightweight feature of POP cardboard displays, they are easy to transport from a different location to another inside the retail store. Disassembling them can also be simple and will not require further assistance from third parties. Therefore, vendors can quickly bring them to a high foot traffic area.

 

4. Warm and Attractive Appearance

The warm and tactile nature of the material makes cardboard product displays more inviting and attractive. Compared to alternatives in plastic, wood or steel that are colder and harder, this type of POP display can give an edge in drawing customers in and making a sale.

What’s more incredible is that you can incorporate various digital printing and graphic design techniques into cardboard displays to make them look more appealing.

POP cardboard displays can also be printed with environmentally-friendly inks to create lively and bright designs. Learn more about vegetable-based ink and how you can benefit from it through this blog:

 

5. Best for Presenting Special Items

Custom cardboard displays are a great way to quickly and inexpensively implement a retail store activation. Unquestionably, cardboard is less expensive, and after dispatch criticism, retailers can rapidly make changes to them.

Whether it is for seasonal campaigns, special offers, limited-edition products or licensed merchandise, POP cardboard displays are your way to go.

 

What’s In the POP Display?

Apart from the bespoke display stand, it is also essential to mention some of the licensed merchandise we found inside it. We love how this POP display is packed with Harry Potter merch!

• Decorative House Goblets
• Hogwarts Beanies
• Custom Card Games
• Knight Bus Lego Set
• Knight Bus 3D Puzzles
• Colour Changing Mugs
• Hogwarts Themed Journals
• Branded Tumblers
• Custom Printed Throw Pillows

 

To Conclude,

Approachable, versatile and easy to use, POP cardboard displays are totally one of the best display solutions for retail merchandising. With this fresh concept we have shared with you, we believe that you can also come up with a creative product display that is suitable and can exquisitely present your products to the market.

 

Point-of-purchase displays come in different types. This blog thoroughly discusses what POP displays really are and the refined list of each type. Make sure to check it out!

Corrugated POP displays are suitable for a wide variety of products and designs like this one from Berroca that caught people’s attention. Get more details about how it build customer engagement here:

The Role of ODM Team

Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.

We also offer product brainstorming sessions and a range of POS display designs that can exceed the industry norms. Feel free to contact us today to find out more about how we can help your brand with your marketing needs. We would love to hear from you!

 

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