How Cool Is TicTac X Coca-Cola's Collaboration?

Tictac x Coca cola‘s cool POS retail display is recently clicking in the market! The ultimate refreshing taste of Coca-cola combined with the iconic taste of TicTac mint is being conveyed impressively with this in-store FSDU that we have spotted in the supermarket. Their POS display has been positively maintaining customer engagement and certainly grabs shoppers’ attention. With its exceptional appearance, the product is surely a hit on the customers.

POS Retail Display

Coca-cola is consistent in providing customers the overall quality of product through the years. Meanwhile, Tic tac has been committed to producing iconic mint flavors that are fresh-breath rescuers. Both products were combined perfectly in this limited-edition mint candy!

The collaboration of the two popular brands obviously brings a refreshing look and taste to the market. Moreover, their brandings reflect smoothly in this awesome Free Standing Display Unit (FSDU)! Let’s dig deeper into how Tic Tac x Coca Cola’s point-of-sale display wins on the market.

How Cool Is Tic Tac x Coca-Cola’s POS Retail Display?

1. Iconic Brand Color

The signature color of the popular and trusted beverage brand is vividly shown on the display stand. Branding colors such as red usually hook the attention of the shoppers even at a distance. In addition, the ample brand name size of TicTac and Coca-Cola can easily be noticed by the passersby on the market aisle. With that said, this promotional display idea stands out and could arouse customers’ engagement with the product.

POS Retail Display

2. Bespoke Display Stimulates Attention

The point-of-sale display is a great communicator to market your product. The display’s upper front side is transparent, allowing the shoppers to see the TicTac x Coca-cola mint candy clearly. This manifests the refreshing taste of the product and established brand personalities. The size and shape of the display are crafted carefully with all ages in mind. It won’t be troublesome for customers to get as much as they want of this mint candy.

POS Retail Display

3. Stir Buying Interest

The words written on display stating, “Limited Edition,” provoke customers to purchase the product since it is offered for a limited time. When customers see these words, they will buy the product without a second thought. The interest of the customers’ increases as they notice products offered, especially at a limited time. Moreover, it added urgency to customers the words as it allures them to make quick purchase decisions.

POS Retail Display

Rooms for Improvement

The retail market is indeed overflowing with different brands’ promotional displays. Knowing this fact, you must know how to determine the best place for your POS retail display. The place where the product is positioned also dictates the number of customers’ engagement with the brand.

POS Retail Display

Tictac x Coca cola’s POS display is undeniably eye-catching; however, we find that its placement hinders shoppers from the other side of the aisle from locating it immediately. Though it may support the display, it still serves as a barrier that prevents customers from checking the product. Thus, places near the counter and spaces free from barriers can make promotional displays even more effective.

POS Retail Display

We think that the material used in the display, which is cardboard, is not appropriate. There’s a possibility that it cannot withstand the store temperature or customers bumping on the display during busy hours. Metal, plastic, acrylic, or wood are quality materials that brands can use in their marketing displays.

Key Takeaways

Point of Sale displays undeniably help to showcase products in the market. With Tic Tac x Coca-cola’s cool retail display, we can understand further how a POS retail display is beneficial to the brand. Always remember that part of advertising your product in the market is through utilizing accessible retail displays. In addition, the best positioning of product displays could maintain and further brand exposure with the customers. With that said, considering point-of-sale display ideas is essential.

ODM’s Role

Are you ready to slay the retail market aisle in your next in-store promotion? Do you consider point-of-sale display ideas to promote your products? Why don’t you bring your brand to the next level! We, the ODM group, are experts in helping clients develop practical yet creative ideas to market their brand. From POS display units, promotional products, custom promotional giveaways, and unique brand packaging designs — we’ve got you covered! So what are you waiting for? Contact our team now, and we’ll be glad to discuss with you more about our offered services!