TH True ice cream has something extra special in store for its customers. Aside from its delectable frozen delights, the ice cream brand brings excitement to shoppers with its free item— a promotional lunch bag!
In this blog post, we will take an in-depth look at what makes this promotional lunch bag the perfect gift with purchase merchandise for TH True Ice Cream. We’ll explore why this promotion works and even suggest customization options to add a personal touch to your lunch bag as a marketing gift.
TH True Ice Cream is a brand of TH Milk, one of the leading dairy companies in Vietnam. TH True Ice Cream aims to provide high-quality and natural ice cream products that are made from fresh milk from their own farm.
They use modern technology and strict quality control to ensure the safety and freshness of their products. They also offer a variety of flavours and types of ice cream, such as cones, cups, sticks, bars, etc.
About TH True Ice Cream Promotion
To promote its brand and products, TH True Ice Cream launched a GWP campaign offering a custom lunch box with its logo printed as a gift for every purchase of two ice cream products. The promotion runs in 7-Eleven stores in Vietnam from September 1-30, 2023.
The Promotional Lunch Bag: A Closer Look
Let’s turn our attention to the star of the show – the promotional lunch bag from TH True Ice Cream. This isn’t just your run-of-the-mill lunch bag; it’s a meticulously designed accessory that combines style, functionality, and durability.
The Promotional Lunch Bag: A Closer Look
Let’s turn our attention to the star of the show – the promotional lunch bag from TH True Ice Cream. This isn’t just your run-of-the-mill lunch bag; it’s a meticulously designed accessory that combines style, functionality, and durability.
1. Material Matters
First and foremost, this lunch bag is crafted from 600D PVC material. You might be wondering, what’s so special about that? Well, this material is known for its toughness.
The bag can handle the rigours of daily use with ease, ensuring that your investment in ice cream doesn’t go to waste. It’s waterproof, stain-resistant, and built to withstand the test of time.
2. Temperature Control
Now, let’s talk about the bag’s thermal abilities. Whether you’re carrying a piping hot meal or a chilly ice cream treat, this custom thermal bag has got you covered.
It’s designed to maintain the temperature of your food or beverages, keeping them as delightful as when they first came out of the oven or freezer. Imagine enjoying a scoop of TH True Ice Cream that’s just as creamy and icy as you like it, no matter where you are.
3. Size and Capacity
The lunch bag is not only sturdy but also surprisingly spacious. It can accommodate more than just your ice cream, making it perfect for picnics, work lunches, or even a day at the beach.
Its generous interior lets you pack your favourite snacks, drinks, and sandwiches with ease, ensuring you have everything you need for a delightful dining experience.
4. Special Features
TH True Ice Cream has thoughtfully included a few extra features to make this lunch bag even more appealing. The zippers are sturdy and glide smoothly, ensuring that your food stays safe and your ice cream stays frozen.
What Makes Lunch Bag a Perfect Marketing Tool for TH?
The essence of a successful Gift with Purchase (GWP) campaign lies in choosing the right merchandise – something that not only complements the brand but also adds tangible value to the customer’s experience.
In the case of TH True Ice Cream, the choice is crystal clear: the promotional lunch bag is the perfect fit for several compelling reasons.
1. Synergy with the Brand
TH True Ice Cream is all about indulgence, quality, and the joy of savouring delightful treats. It’s about taking a moment to relish life’s sweet pleasures. The branded insulated lunch bag seamlessly aligns with this brand philosophy.
It’s not just a bag; it’s an invitation to enjoy your ice cream and other culinary delights wherever you go. The bag echoes the brand’s commitment to quality and the pursuit of moments of pure indulgence.
2. Practicality and Useful
A successful GWP item should be practical and usable in everyday life. The promotional lunch bag checks all the right boxes in this regard. Its thermal properties make it ideal for keeping your ice cream frosty or your lunch piping hot.
It can be used for various occasions, such as school, work, picnics, camping, etc. It can also fit different types of food and beverages, such as sandwiches, salads, fruits, water bottles, etc. Customers will appreciate receiving a promotional lunch bag that can help them enjoy their meals anytime and anywhere.
3. Long-Term Brand Exposure
Unlike disposable freebies, this lunch bag has the potential for extended use. It becomes a part of customers’ daily routine, accompanying them to work, school, or outdoor adventures.
Being made from durable material, it can withstand wear and tear. Giving away a promotional lunch bag shows your customers that you care about the environment and their well-being.
4. Building Loyalty
This promotion isn’t just about attracting new customers; it’s also about retaining existing ones. Receiving a valuable gift with a purchase creates a sense of reciprocity and loyalty.
Customers are more likely to return to TH True Ice Cream for their next sweet treat, knowing they’ll be rewarded with delicious ice cream and exceptional value.
Customization Options for Using Promotional Lunch Bag as a Promotional Tool
There are various customization options available for businesses interested in using a promotional lunch bag as a promotional tool, such as:
1. Logo Printing
You can print your brand logo on the lunch bag in different sizes, colours, and positions. You can also use different fonts, shapes, or symbols to make your logo more distinctive and memorable.
2. Name or Slogan Printing
You can print your brand name or slogan on the promotional lunch bag in different languages, styles, or formats. You can also use catchy phrases, rhymes, or puns to make your name or slogan more appealing and catchy.
3. Message or Image Printing
You can print your brand message or image on the promotional lunch bag in different themes, tones, or perspectives. You can also use humour, emotion, or storytelling to make your message or image more engaging and persuasive.
Discover insulated bag ideas from ODM:
This roll-up cooler bag is guaranteed to be strong and durable, made from 600D Oxford Polyester fabric. For an extra layer of protection, this custom cooler bag comes with aluminium foil and foam lining.
Tyvek is a synthetic material that is often used in packaging, mailers and even protective suits in hazardous environments. It’s made of high-density polyethylene fibres that are spun-bonded together creating a material that’s both lightweight and highly durable.
The foundation of any successful promotional product lies in its quality and functionality, and our mesh beach bag delivers on both fronts.
Learn how other brands used thermal bags in marketing:
White Rabbit developed a limited edition gift — a cooler bag that featured its popular white rabbit logo. Customers have the chance to get this special offer upon purchasing two boxes of the two participating ice cream flavours from NUTC Fairprice Online Marketplace.
Our team spotted this in-store promotion in one of Hong Kong’s supermarkets just in time for the Chinese New Year. Located at the end cap, it definitely captures shoppers’ attention and pulls them closer to check what it is all about.
This cooler bag with logo is such a fantastic gift for customers. Pocari Sweat’s consumer base ranges from young kids, to athletes, and adults. So this gift is ideal for just about everyone.
In Conclusion
TH True Milk’s promotion showcases the power of creativity and customer-centric marketing. It’s a win-win strategy that not only drives sales but also reinforces brand loyalty.
By offering a promotional lunch bag that is not only functional but also stylish, TH True Milk sets a standard for promotional excellence in the industry. It’s a lesson in how innovative thinking can create lasting impressions and deliver tangible results in the world of marketing.
How can The ODM Group Help?
If you are interested in creating a promotional lunch bag as GWP idea for your ice cream products, you can contact The ODM Group for assistance. The ODM Group is a leading marketing agency that specializes in providing customized promotional products and solutions for various industries and occasions. We have a team of design experts from Mindsparkz and merchandisers who can help you with every step of the process, from design to production to delivery.
If you want to achieve similar results for your brand, do not hesitate to contact us today. We’re here to help your business blast off!
Promotional Lunch Bag FAQs
All you need to know about promotional lunch bag!
How does a promotional lunch bag as a GWP (Gift with Purchase) idea work?
Using a promotional lunch bag as a GWP involves offering customers a complimentary lunch bag when they make a specified purchase, such as buying a certain quantity of your products. This enticing incentive encourages customers to spend more and can enhance their overall shopping experience.
What are the benefits of using a promotional lunch bag as a GWP strategy?
Promotional lunch bags serve as valuable gifts that can boost your business in several ways. They incentivize purchases, foster customer loyalty, increase brand visibility as customers carry the bag, and leave a positive impression by offering a practical and thoughtful gift, potentially leading to repeat business and referrals.
Can I customize the promotional lunch bags to align with my brand's image?
Yes, customization is a common and highly recommended practice with promotional lunch bags. You can personalize them with your brand's logo, colors, and unique designs. This customization not only enhances the bags' visual appeal but also reinforces brand recognition, making them a powerful marketing tool that represents your brand effectively.
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