Branded Insulated Bags: How Dettol Aced GWP with LINE Friends?

Keeping our environment and ourselves free from any illness-causing germs and bacteria has been on top of everyone’s list now more than ever. Utilizing a gift with purchase (GWP) strategy and partnership with a global brand, LINE Friends, Dettol levelled up every customer’s disinfecting experience with its branded insulated bags.

Branded Insulated Bags

Our team spotted this in-store promotion in one of Hong Kong’s supermarkets just in time for the Chinese New Year. Located at the end cap, it definitely captures shoppers’ attention and pulls them closer to check what it is all about.

Why Offer Branded Insulated Bags?

Sustainable

The outer layer of the custom insulated bag is made up of a tough plastic fabric like vinyl, nylon, or polyester that can be hard to stain or tear. The bag’s inner layer is usually made from a water-resistant material such as plastic, aluminium, vinyl, and foil liners.

There are materials commonly known to help keep food fresh and dry. It is guaranteed that every bag will be useful for a long time. In turn, opening up more opportunities of being used and marketed around for free!

Practical

Bringing food to any gathering or outing and keeping its temperature is a necessity for every event through all seasons. A branded insulated bag will do that job all the while sporting your brand for everyone else to see and talk about!

When not in use, these insulated bags can be folded and stored without occupying a lot of space. You can be sure they won’t go anywhere near a trash bin and would let your market knowledge of your thoughtfulness for giving them something so useful.

Customizable

Bags can offer a lot of space as a canvas for your logo, message, or any marketing campaign design. From the top, front, back, and even the handles, branded bags can give you a lot of ways to advertise creatively.

For All Ages

Everyone from kids to adults experienced packing lunch to school and work every day. Keeping their food clean, dry, secured, and in one place, the insulated bag will not only do that for them but will also keep the food’s temperature longer.

It’s a promotional product everyone will use without thinking twice and will make your ground-level marketing reach all kinds of people of all ages.

How this Partnership Could Boost Sales?

1. It stimulates conversations.

LINE Friends started by launching character stickers for the LINE app. The original characters, Brown and Friends, further made an impact on the generation and now have expanded to key cities in the world.

Simply seeing a LINE sticker on the insulated bag will stimulate people’s interest and encourage impulse buying.

2. Brand association.

Due to this partnership, people will be reminded of Dettol every time they see any LINE Friends character or vice versa. Increasing both brands’ impression to every customer.

3. Wider market.

Up until now, household disinfectant is a job for every house owner. With LINE Friends’ influence, every member of all ages of every household would be interested to partake in this mundane but daily work in the house.

Branded Insulated Bags

What to Improve?

The location and colour of the product would definitely attract attention. However, when we took a closer look, we discovered how it could also be prone to disarray.

Branded Insulated Bags

The products are stacked one after another without much care for their tidiness. It might cause displeasure to customers and would choose the next product instead. This also causes creases in the plastic and the insulated bag which would be harder to get rid of the longer it’ll be left disorganized.

In cases like this, brand managers should contact their store partners and make sure to practice good point-of-purchase displays to give customers a satisfying shopping experience.

Overall, GWP is a simple but guaranteed way of marketing that adds value to your brand and converts to repeated purchases. Add a partnership with a known brand to that and you’ll see a boost in sales. It is only imperative to ensure that your efforts will not be disregarded by your retail merchandising partners and properly display your products to your market.

More of Dettol Case Studies:

Check out another partnership venture of Dettol with Sanrio and how it delighted their market. We listed the reasons for you below:

7 Reasons to Love Dettol’s Hello Kitty Silicone Hand Sanitizer Holder

Attention-grabbing, hard to miss promotions and organized products? Read below how Dettol managed all of that.

Increase In-Store Engagement With Retail End Cap Displays: Dettol’s Case Study

With a contest giveaway, we explored why this Dettol marketing stunt stood out among competitors below.

In-Store Retail Marketing: Dettol Wipes Out Competitors with Cool FSDU

Check out other brands partnered with LINE Friends:

Anyone wants something useful for everyday life. Read how Oreo and LINE championed that below:

Custom Printed Zip Bag: Branding Lessons on Oreo X LINE Collab

Custom merchandise truly captures anyone’s attention. However, Le Creuset added eye-catching colours and designs to that by collaborating with LINE.

Look! LINE Captured HK Market with Awesome App Merchandise Design

Work With Us!

Here at ODM, we work to make sure your marketing ideas will be successfully brought to life. We have in-depth knowledge of in-store marketing and specialize in promotions ranging from gift with purchase to point of sale display and purchase with purchase. We will be more than happy to work and help you ace your next promotions! Contact us today!