Branded GWP Bag for Skin Care Industry: Why They Work So Well?

Establishing a presence in people’s everyday life is a goal for most brands since it will give them an edge when it comes to recall and sales. It is achievable through promotional merchandise that brands can customise. The branded GWP bag we’re covering today is one of them. Why do bags work so well and how do brands utilise bags for their promotions? Let’s find out!

Cluny is a skincare brand in Chile that caught our attention when we visited a local supermarket. The brand is offering a product set that contains 2 water tonics. One micellar water with chamomile extract for normal skin and one micellar water with aloe vera extract for mixed skin. This Cluny product set comes with a branded GWP bag that made the promotion even more irresistible.

Branded GWP Bag for Skin Care Industry: Why They Work So Well?

1. They’re practical.

To consumers, promotional bags are practical merchandise that they can use on various occasions depending on the type of bag. A branded GWP bag with your product means customers will also get functional merchandise without additional payment. When customers look at that against your competitors, your brand instantly becomes a more logical and better choice.

2. They signify exclusivity.

Branded bags like Cluny’s, while falling under a certain bag category like a handbag, generally come in different styles and designs. When receiving these custom bags as a gift with purchase, it also becomes a symbol for customers. They can use it can instantly communicate to other people that it’s something people can only get if they buy the same brand.

3. They’re well-design.

When you closely look at the branded GWP bag from the skincare industry, there is little to no bag that is not well-design. This is because the industry knows the preferences of its market and designs these bags accordingly. Thus, it is also rare for customers to not use these free bags.

Cluny’s bag, in this case, is greatly designed with the black and brown colour combination accented by the gold button. It overall exudes elegance and sophistication which its target market, women, prefers.

4. They’re great at ground marketing.

As mentioned above, bags are everywhere. The moment people go out of their homes, they will surely come across a person with a bag. Just through that, the brands already manage to expand exposure.

It doesn’t stop there since they’re also great conversational starters. The more well-designed and stylish a bag is, the more people are likely to share and talk about it as well as the experience of using it with their friends and family. It organically expands a brand’s reach.

5. They strengthen branding.

Bags, apart from their many types, can also be done using various materials. It gives brands, especially those in the skincare industry, an avenue to further their branding and values by using sustainable materials or empowering a group of people.

Find more branded GWP bag ideas from ODM here:

If you’re looking for a trendy and practical bag that is also highly customisable, tote bags are the best option for your next promotion! We featured a foldable tote bag in the blog below!

For a specific target market like working adults, the best branded GWP bag for them is a laptop bag they can bring anywhere anytime. Get more details here:

A sustainable option for your branded GWP bag that can also be included in your product packaging for its lightweight and smaller size, you can check out this toiletry bag made from cork!

Tyvek is a durable synthetic material used for protective gear in hazardous environments. However, this material can also be used for your own promotional bag! Know more below:

Check out how other brands from the industry used branded GWP bag:

Mentholatum Acnes, the Acne Specialist for Teenagers in Vietnam, offered its teenage market a practical and trendy branded tote bag as a gift with purchase. Read more here:

Customers can get a free stylish make-up bag if they purchase 3 products from Bourjois, a French cosmetic brand. Find out more details in the blog below:

Gucci in Vietnam gained attention through its free gift with purchase promotion. Customers can get a branded handbag for free when they purchase the new Bloom line of Gucci!

In this promotion, Nivea cleverly made use of their branded GWP bag as product packaging for their various beauty set products! On top of that, every beauty set comes in a different bag design!

Of course, branded GWP bag is not limited to women customers and Bulldog, a UK skincare brand for men, proved this in their marketing campaign!

Altogether,

Branded GWP bags are practical for customers which makes the brand offering them without additional payment instantly a better choice than other brands. It still needs to be designed better for customers to continuously use them and spark organic marketing as consumers become brand ambassadors as well.

Here at ODM Group, we’re dedicated to bringing promotional merchandise and branded display for your brands to life. We’re a promotional product company established in 2003 with our own creative team, Mindsparkz, to design your branded products according to your market’s preferences and branding needs. Contact us today!

We also have a magazine with over 8,000 articles created to get you more information about the dos and dont’s of marketing campaigns as well as insight into the industry processes and decoration methods.

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