It Seems like GWP makeup bags are really effective with most in-store promotions. Also, these types of promotional products are effective and affordable. Bourjois, a renowned French cosmetic brand is challenging the makeup industry with its dual in-store promotion.
First, if a customer buys three items from Bourjois, the customer will only have to pay the value of two items. It’s basically three items for a price of two. At the same time, purchasing three items entitles the customer to a free makeup bag. This awesome promotion can be found at Superdrug UK – a great idea that fits the marketing budget.
What makes the GWP makeup bag and 3 for 2 promotion great?
- Boost Your Sales. Automatically, seeing the double promotion will leave every shopper wanting more. E-discounts and free items excite various customers to try the product. Therefore, double promotion encourages customers to purchase your product. Thus, it helps ensure profitability.
- Attract Customers. Utilising the gift with purchase promotion attracts potential customers to check out your product. This kind of promotion makes every customer think they are receiving more for their money. Furthermore, offering a discount makes it more appealing.
- Practical. Getting more for your money is always a great idea. Because bags are a practical marketing gift, your brand gains day-to-day exposure. Therefore, this tactic is practical and cost-effective for customers.
- Stylish. The vibrant colour goes perfectly well with their trendy makeup and other skin care products. This makes the brand more appealing to customers, especially to women.
- Customer Retention. Combining the benefits of using a cool GWP item and the practicality of offering discounts will definitely improve customer retention and strengthen customer loyalty. Shoppers will come to associate your brand with cool freebies and exciting discounts!
How does it affect your marketing budget?
Production of toiletry bags, pouch, and cosmetic kits are relatively easy and affordable. Thus, you don’t have to spend large amounts of capital. The key is to find affordable, yet durable materials to ensure the quality and longevity of your promo gift.
We love how this simple retail marketing idea can help raise brand awareness, leading to increased sales and profitability. So, if you need any help with promotional products or ideas, feel free to speak with us! Here at ODM, we have a lot of experience in delivering high-quality design work to our clients. Why not contact us today to see if we can help you with any upcoming projects?
Below are some of our favourite gift with purchase promotions from other brands:
This chic cosmetic pouch from Shisheido is a brilliant gift for their in-store promotions. Check out this blog to learn why you should use this type of GWP item for beauty marketing.
This sleek cosmetics pouch is something your customers will be proud to carry around. We love the practicality and design appeal of this item:
The perfect toiletry bag for the modern man! Not only is this bag classy and stylish, it also offers huge marketing potential.