Gift with Purchase Benefits: Everything You Need to Know

A free gift – who doesn’t want one? A free gift that is also useful? That’s the power of gift with purchase, a proven marketing technique that can boost your sales and brand loyalty. But don’t take our word for it. Check out these 7 benefits of gift with purchase, backed by real-life examples.

Increase basket size and order value

Let’s consider a scenario: your typical customer spends $50 in one purchase. What if you need to increase your average order value by 20%? How about a free gift for any purchase of at least $60 (a 20% increase)? The gift incentivizes your customers to spend more than their usual limit. Big spenders enjoy the extra value, and price-sensitive spenders do not feel guilty about the extra spending.

Many home cooks want a gift as nifty as this 3-in-1 opener. This can be a gift with purchase for condiments, cookware, canned food brands.

Boost brand perception

Gift with purchase beats discounts in polishing your brand image by upselling your product offerings. Customers feel more satisfied with their purchase when they get something extra, even if the price of the main item already includes the cost of the gift. This is a great way to upsell your products and make them more appealing.

This is crucial for your peak season. How have you made the best of those weeks? A seasonal or festive gift with purchase, with your brand prominently displayed, would charm the shoppers ready to spend big on festivities. Give them plenty of reasons to go after the generous packages with gift with purchase – after all, this will not only delight them, but also spread the word about your brand.

Acquire new customers

Unique, well-designed, or useful gifts with purchase can win over new customers. That’s how you can attract new customers with your gift with purchase strategy. Whether they are curious about your brand, impressed by your design, or eager to use your product, they will be tempted to buy from you. And if you offer them a variety of samples or travel-sized packs, they will be even more likely to make an impulse purchase. After all, they will want to try them all and discover the benefits of your product.

Encourage repeat purchases

Always instill a sense of urgency with phrases such as “while stocks lasts” or “limited time offer”. People understand that there is nothing as a free lunch, so they’d better get in fast, even if they may not need the extra products right now. This can spur on-the-spot decision-making where the customer might add more items to their cart to get the gift before it runs out.

Foster customer loyalty

Regular gift with purchase promotions form a customer’s habit of repeat visits. Supercharge the results by positioning the free gifts as collectibles. With frequent promotions, your business will be seen as more generous or customer-centric. This nourishes goodwill, which may lead to repeat purchases. Moreover, loyal customers are more likely to increase their basket sizes over time.

Receiving a gift can enhance the overall shopping experience, making it memorable and positive. Imagine seeing bright yellow helmets bearing your brand name in a crowded supermarket and hefty shopping carts days before the new year. The positive associations reinforce customer loyalty. This increases the likelihood of customers returning and spending more in the future.

Introduce new products

Pair samples of the new product with a promotional product that has been a customers’ favorite. This strategic pairing makes a great market introduction for the new product. Loyal customers who know your company well would find this gift with purchase offering particularly intriguing.

Clear overstock

Do you have some products that are not selling as well as you hoped? Don’t worry, you can still turn them into profit with our gift with purchase strategy. By offering these products as free gifts with other purchases, you can clear out your inventory and make room for new items. Plus, you can introduce your customers to products they might have missed or ignored. Who knows, they might love them and buy more in the future. It’s a win-win situation for you and your customers.

Think ‘creative’ and ‘useful’ for a gift with purchase promotion

There are a few options to consider for your gift with purchase promotion. You may want to go for a gift of purchase with these qualities.

Unique or exclusive

Being one-of-a-kind gives the gift with purchase a special allure, making them collectibles. That’s the magic of gift with purchase, especially when it involves co-branding with another popular brand. You’ll get to enjoy the products of both brands and own a limited edition item that is exclusive to this promotion. Customers are encouraged to repeat their purchases to build a personal collection of the free gifts.

For instance, Starbucks and LINE are both known for their exceptional branding. Paired together, their co-branded merchandise inspires customers to collect iconic designs, while promoting their participation in Earth Day.

Useful and complementary

The gift of purchase can be designed to complement the main product. Customers can use the two together, such as cosmetics and cosmetics bag, or power banks and power bank covers. Attaching a gift with purchase adds value to the main product. This works especially well if the main product is something quite new in the market, and the gift with purchase shows shoppers how to best put it to use.

For example, Dharma’s customized gift set enables buyers to enjoy a cocktail experience at home. The gift set is paired with carefully crafted narrative that inspires a bond between the customer and the brand.

Another take is that the gift with purchase suggests an alternative use of the main product, giving it a twist and refreshing your brand image.

Paired with a bigger promotional campaign

Your free gift with purchase is not just a bonus, but a statement of your brand values. When designing it, consider promoting lesser-known aspects of your brand image, such as your corporate responsibility effort. You can say this in many ways. For instance, combine eco-friendly materials, such as cork or bamboo, with sustainable messaging, you can appeal to the green-conscious customers and make them feel good about choosing your brand.