How Belvedere Vodka Maximize Sales with its Product Display Stand

When it comes to promoting drinks, having an eye-catching product display stand can make all the difference in attracting the target audience. A well-designed product display stand can showcase your drinks in an attractive and organized manner, making them more appealing to consumers and increasing the likelihood of a sale.

How do you make an effective product display that drives sales? Learn how Belvedere Vodka did it and more about the brand’s inspiring marketing campaign in this blog.

Belvedere Vodka is a luxury brand of vodka that originated in Poland in 1993. It was named after the Belvedere Palace in Warsaw, which was the official residence of the Polish president until the 20th century.

The brand’s distinctive bottle design, which is based on the shape of a traditional Polish vodka bottle, features a clear, frosted glass with a label that is embossed with the brand’s logo.

Our team recently spotted this product display from the brand, sparking interest in what makes it effective in-store marketing.

What Are the Compelling Elements of this Product Display Stand?

Adding eye-catching elements, such as eye-catching signage, colourful graphics or unique props, can create a sense of excitement and interest around your drinks that draws in passersby. This can help to build brand recognition and loyalty, as customers will associate your brand with a positive experience.

Here are what Belvedere Vodka utilised in this product display stand:

Bottle Glorifier

Belvedere Vodka used a bottle glorifier to showcase its signature bottle design, highlighting the premium nature of the product.

This type of promotional tool is a device that elevates the bottle, often through the use of lighting, in order to make it stand out in a crowded environment.

On the other hand, the brand didn’t use illumination on its bottle glorifier.

Custom Drinking Glasses

Rather than relying solely on the bottles themselves, Belvedere also leverages custom drinking glasses as props in its product display.

By featuring custom drinking glasses in its product displays, Belvedere Vodka has effectively created a more immersive and engaging shopping experience.

The glasses are placed strategically around the bottle, giving customers a clear idea of what size and shape of glass would be best suited for sipping the premium vodka.

This visual cue helps customers imagine the experience of enjoying the vodka in their own homes, which can increase the likelihood of a purchase.

Custom Ice Bucket

The brand is well-known for its luxurious and sophisticated image, and the use of an ice bucket with a logo further emphasizes this positioning.

The ice bucket served as a visual cue to the brand’s commitment to quality and premium experience, as it suggested that the vodka is best served chilled and in a refined setting.

Belvedere Vodka has done an excellent job of creating a warm and inviting atmosphere for its customers by incorporating various props into its product display stand.

We also love how the brand included its exclusive cocktail recipe Belvedere Air here. This unique touch not only adds an element of sophistication to the space but also serves as a subtle reminder of the quality of their products. Customers can appreciate the care and attention that goes into crafting each drink, which further enhances their overall experience.

How Does this Product Display Strategy Drive Sales?

1. Draws Attention

A well-placed and unique prop can catch a customer’s eye and draw them towards your display.

This could be a central element, such as a large, eye-catching sign or a unique display item, that immediately captures the customer’s attention.

It creates a visual break from other displays and helps your products stand out.

2. Creates Emotional Connection

Using props can help create an emotional connection with customers by evoking feelings of nostalgia, happiness, or excitement.

This emotional connection can increase the likelihood of a purchase.

By investing in your display and creating a memorable customer experience, you can differentiate yourself from competitors and build a loyal customer base.

3. Showcase Product Features

Props can be used to highlight the unique features of your drinks, such as the ingredients or packaging.

They should be visually appealing and create a sense of excitement and interest around the product.

By displaying your products alongside props that showcase their key features, you can help customers understand what makes your drinks special and why they should try them.

4. Increased Product Visibility

Using props can also help increase the visibility of your products in-store.

Props can add an element of visual interest and help to create a cohesive theme that resonates with customers.

By creating a visually appealing display, customers are more likely to remember your brand and seek out your products in the future.

More from Belvedere:

On top of using enticing product displays, the brand also leverages drinks packaging ideas that bring more value to customer purchases. Learn how this brunch jar set from Belvedere vodka sparks inspiration for other drinks brands in the market.

Providing its target market with more unique experiences, Belvedere Vodka offered a unique drinks gift set. What made this GWP promotion a success in the retail setting?

How can you combine a digital screen and cardboard material to create an effective display stand? Here’s another excellent product display idea from the brand that we featured before.

Belvedere bottles have not been more enticing with bottle neck gifts. Take a closer look at these promotional cocktail jiggers from the brand and learn what makes them an excellent gift with purchase offer.

Targeting elitist connoisseurs of vodka, Belvedere partnered with ViIP Room’s founder to produce this limited edition Belver bear bottle back in 2012. Check out this premium offer here!

Our team is highly skilled and experienced in the field of designing and manufacturing bottle glorifiers. We pride ourselves on our ability to create unique and eye-catching designs that enhance the presentation of any bottle. Learn more about them here:

On top of product displays, offering marketing gifts can be a highly effective strategy for drink brands looking to boost their visibility, build customer loyalty, and increase sales.

By providing customers with useful and thoughtful items, brands can create a positive association with their products and help to ensure long-term success.

Get inspired by our projects with the Drinks Industry.

Overall,

The use of these compelling elements in Belvedere’s product display was a strategic and effective branding tactic. It not only conveyed the brand’s luxury image but also helped to educate consumers about the optimal way to serve and enjoy the product.

By using props, Belvedere Vodka reinforced its position in the highly competitive vodka market. The use of props in product displays is a common strategy used by many brands to draw attention to their products and increase sales. However, the success of such a strategy depends on the relevance of the prop to the product and the brand’s overall image.

How Can ODM Help?

At the ODM team, our top priority is to provide our clients with product display solutions that deliver tangible results. We understand that creating effective product displays is crucial for driving sales and improving brand awareness. That’s why we specialize in developing custom point-of-sale displays tailored to the specific needs of each of our clients.

Our team of experts has years of experience in the industry and has a deep understanding of what it takes to create successful product displays. We work closely with our clients to develop a comprehensive strategy that includes everything from the design and layout of the displays to the messaging and branding.

We also offer a variety of drinks promotional items such as custom bottle glorifiers, bottle neckers, drinks ice buckets, promotional bottle openers, light-up labels, and more!

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