Top 5 Things to Consider When Choosing Your Metal Retail Display

A metal retail display is perhaps one of the most common POS and store fixture ideas. Metal is ubiquitous in the retail world and its durability makes it a timeless tool in marketing and storing goods.

On the other hand, its versatility makes it the top choice of many businesses. Take this retail shelf design by Plantaze! It is one of the perfect examples of a unique and modern metal display we spotted in the market recently.

Plantaze is one of the greatest and most important producers of grapes, wines and grape brandy in Southeastern Europe. Moreover, one of the most successful Montenegrin companies.

Aside from brandy, the company is well-known for its olive oil product. The olive oil represents a liquid gold from Ćemovsko polje for the company 13.Jul-Plantaže.

Metal Retail Display from Plantaze

Unique and dashing – who could turn a blind eye to this bottle-shaped retail display unit from the brand?

We love how it replicates the olive oil bottle into a life-size display!

Taking a closer look, we found out that this point-of-sale display is constructed with two popular materials: wood and metal.

While wood composes the interior part of the display, the metal part makes the exterior outstanding.

It reflects a polished and high-quality appearance, thanks to its material.

The elegant design of this display has the power to pull people to come closer and check out what it offers.

5 Things to Consider When Choosing Your Metal Display

ODM Group has been featuring a wide variety of POS display ideas for almost two decades — from cardboard displays, interactive displays, POS video displays, and magnetic displays to wooden display racks.

As a pioneer in display manufacturing, our team has also seen how store displays evolved and improved over the years. With that said, here are a few reminders we could give to businesses like you planning to use metal displays as part of their in-store marketing campaign.

1. Cost

Most companies consider the price before investing in any sort of promotional display.

Though more expensive than other display options, metal can be considered a practical choice.

Moreover, they are designed to use for years.

Other metal displays may cost less, yet they only last for a few months. Thus, along with the price, quality should also be considered.

2. Mobility

Displays that are easy to move are beneficial for a number of reasons.

Metal displays can be heavy or light, depending on the material used. Adjustable metal shelves and hooks let retailers and brands customize their long-term displays later.

However, if you want an instant portable product display, adding wheels to a rack or metal cart is something you may consider.

Here’s the thing, we knew that producing a solid metal retail display would be too expensive or heavy so we can recommend combining it with other materials – just like what Plantaze did!

3. Protection

Displays are meant for storing, protecting and presenting products.

Metal displays can be made from aluminium, copper, stainless steel, and brass.

Choosing a particular material that can provide optimal protection for bottled and fragile items is crucial.

When you’re offering prone to breakage products, malleable types of metal are not advisable.

4. Branding

Metal is another retail display material that can fit many brand aesthetics and purposes. In general, it offers a distinguished look.

Metal displays can feature vibrant printed colours and matte or glossy finishes.

On the other hand, some printing methods may work for others, but not with a particular type of metal.

Being specific about your branding needs will help you get the best solution.

5. The Manufacturing Process

Considering the lead time of manufacturing and transporting your metal display is another important factor. Metal manufacturing processes take several stages, including display production casting, cutting, drawing, and folding.

However, lead time may vary due to customisation, such as considering the shape and printing methods.

Take time to conduct some research on which company you want to produce your metal retail displays. Check their background, such as their experience and businesses they worked with, and whether they would be able to meet your needs on time.

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ODM is a pioneer when it comes to designing and creating store POS displays. Check out some of the displays we have created for our clients before.

Bottom Line

Like any other type of retail store display, using metal racks has pros and cons. However, disadvantages can be avoided when you already put the abovementioned factors right from the beginning of your marketing process.

In addition, conducting product brainstorming with your team would help you develop and decide on the suitable metal retail display that would fit your business type.

What Can ODM Offer?

The ODM Group is a promotional product marketing agency started in Hong Kong. We begin our product sourcing in the year 2003 and continue operating today. We work closely with our trusted manufacturers to help our clients produce the quality promotional product ideas they need for their business. Our merchandisers look for the most cost-effective yet high-quality products and services for our local and international clients.

Over the years, we have sourced different products like branded corporate giveaways, desktop items, promotional snow globes and gift with purchase ideas. Likewise, we also help source freestanding display units, POS video displays, and a wide variety of promotional displays. Aside from our team of merchandisers, our full-time product designers from Mindsparkz are also with us to assist our clients in designing and product ideation.

Thus, if you’re looking for a team to help you with all your marketing needs, feel free to connect with us! From Concept to Production, we provide every service needed to bring new ideas to market.