Post Consumer Recycled Packaging: 4 Reasons to Make the Switch

The advent of sustainable marketing has seen the rise in recent years and it has no signs of stopping. In the information age, awareness of people on environmental issues plays a huge role in their purchasing decisions. To get these markets’ trust in your brand, the switch to eco-friendly packaging is inevitable. Consequently, to get you started, we’re featuring post consumer recycled packaging today!

Wise Wolf’s Post Consumer Recycled Packaging and Promotion

In a supermarket we visited in the UK, our team had to stop for this wine promotion by Wise Wolf Wines.

The wine brand is known for the large steps it took for the environment without sacrificing the quality of its drinks. The brand aims to “lead the pack” to sustainable and enjoyable drinking habits.

As its shelf frame advertises, the Wise Wolf glass bottle is 100% post consumer recycled packaging. It is also carbon-neutral certified.

Consumers are invited to know more about it through the QR code they can scan from the shelf space frame and the bottles themselves.

4 Reasons You Should Make The Switch To Post Consumer Recycled Packaging

Before we proceed with the reason, post consumer recycled (PCR) materials are products and packaging that already reached the end of their purpose. They’re collected and processed to be pellets that are moulded into another useful object.

So, here are 4 reasons why you should make the switch and include post consumer recycled materials in your marketing.

1. High In Demand

People are more aware of their every step that leaves a great impact on the environment. With this awareness comes the high demand for practices that do not harm the environment and further sustainable efforts.

Post consumer recycled packaging is a perfect example of it. It’s product packaging that protects the product but not at the expense of the environment.

2. Boost in Sales

Practices like this can cost more than the usual packaging businesses use which makes it harder for them to switch. However, people don’t mind paying more if it means the world they live in will be liveable for a longer time.

Additionally, in contrast to other brands, once people know about the sustainable efforts of your business, you instantly become more appealing and they’re more likely to purchase from you.

3. Less Waste

When promotional products and packaging reached the end of their purpose, they’re usually thrown away in a landfill. There, they’ll take years to break down which will go to pollute the water and the land.

By recycling them to be used as new commodities, your brand is ensuring less waste on our water and lands.

4. Positive Brand Impression

Branding is a valuable marketing aspect that can make or break your business. For this reason, most businesses’ decisions must take their branding efforts further and leave a positive impression on their market.

Using post consumer recycled packaging ensures your brand of this. You will tap into the environmentally-conscious market all the while influencing more and more people to make environment-conscious choices.

Your brand’s quest for sustainable marketing with post consumer recycled packaging shouldn’t end there. After all, the materials can be moulded into anything, including promotional products. Get inspired and know more about them in the blog below!

Pick ideas for your own product packaging from sustainable and reusable packaging from other brands:

In this promotion, Huongmai Café used bamboo fibres for environment-friendly packaging that is easily noticeable in retail shops. To get a clearer idea, check out the blogs below:

Who told you product packaging has to be the sole purpose of packaging? In this promotion, Casino made sure that’s not the case for their packaging that consumers can reuse as a branded mug!

Arcor wasted no space in this product packaging perfect as a container for the sweet delights they offer but also as a showcase piece in their consumer’s home. Read more about it here:

LU is ready to celebrate the holidays with its consumers and be a gift among them in their reusable tin packaging! It’s red and gold colours fit the holiday seasons but its packaging material ensures it’s function all year long.

This condiments bag is certainly one people would throw away after taking its contents. From the materials used to the minimalistic design, it’s a product packaging consumers would no doubt find useful for their everyday life.

The ODM Group is committed to making actions and decisions with sustainability in mind for a circular economy that will benefit everyone. For that reason, we have our sustainable marketing ideas and plans compiled here for you.

Overall,

The Wise Wolf stayed true to its tagline of “leading the pack” for a bottle packaging that is 100% post consumer recycled. This made the brand attractive to prospective consumers all the while easily keeping their regulars happy for their constant environment-conscious marketing campaigns.

What is the Role of ODM?

If you’re looking for a promotional product and display company that will understand your brand values and will deliver them clearly to your target market, ODM is the one for you!

We’re committed to quality work tailored to your marketing needs. Our in-house creative team, Mindsparkz, will work with your close from product brainstorming to production. If you’re interested to know more, don’t hesitate to contact us!

We listed the services we can assist you with below:

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