Reasons to Use Food Containers for Consumer Goods Packaging

In the FMCG industry, consumer goods packaging undoubtedly plays a huge role. From manufacturing to delivery, the packaging keeps the products safe from any damage and intact throughout the whole process of trading goods. It is also one of the factors that can influence consumers’ purchasing decisions and makes a brand stand out in the competitive market.

We have recently encountered these excellent consumer goods packaging examples as we stroll in a local supermarket in the Philippines. As shoppers, we could not deny that these custom food storage containers have caught our eyes right off the bat.

Food Storage Containers from Various Brands

1. Alaska Crema Asada

2. RAM Premium Spaghetti

3. Loacker

4. Australia Harvest Oats

Why Should You Use Food Storage Containers for Consumer Goods Packaging?

1. Modern Packaging Solution

With the rising environmental concerns and spreading awareness in today’s consumers, modern packaging solution involves reusable and recyclable materials. One of the great examples is these food storage containers that serve well as custom branded packaging. We found this strategy an intelligent move in producing high-quality and functional packaging that customers will surely admire.

2. Adding Value to Product Packaging

If you’re looking for another way to catch the shoppers’ attention, then this is it! Seeing these food storage containers will definitely make any customer stop from their usual stroll in the market. Who would not love to receive a useful promotional item with the product they purchased, right? Utilizing free food keepers will undoubtedly add value to your brand’s custom retail packaging and pique the interest of your prospective buyers.

3. Caters to the Rising Need for Convenience

Another great thing you will love about this consumer goods packaging is how it caters to the rising need for convenience. Since food storage containers offer a lot of features that consumers can enjoy, they will most likely purchase from brands that include them in their in-store promotions. These features include but are not limited to:

Highly durable
Airtight
Handiness
Effective in storing food
Multi-purpose
Transparent quality

4. Ensuring Hygiene and Protection

Food storage containers are an innovative packaging idea that provides numerous hygienic benefits and unrivaled protection. Not just that they make an excellent branded giveaway for brands, but they are also valuable container premium that the FDA recommends. Airtight food containers protect contents from three significant external influences; chemical, biological, and physical.

5. Strengthens Customer Loyalty

When you produce food storage containers for consumer goods packaging, you offer your target audience a piece of your brand that they can take home. This sustainable packaging concept is a surefire way to catch their attention and strengthen customer loyalty. Knowing that your brand offers the best marketing giveaways will surely keep you on top of their minds.

Here are more fantastic examples from other brands that we have featured before:

These branded food storage containers are an excellent gift with purchase promotion by Kellogg’s. Learn how you can use this consumer goods packaging to augment further customer-brand relationships.

Branded Food Storage Containers GWP to Boost Customer Engagement

Practical and durable, Nutella’s custom food storage containers are something shoppers would want to get as an incentive.

Sweet GWP Offer from Nutella- Custom Food Storage Containers

For this branded giveaway idea, Alaska Milk collaborated with Biokips, a famous food storage container brand, in its recent promotion, and we can say that it’s a brilliant move.

Food Storage Container: Branded Giveaway Idea from Alaska

Free food containers as packaging is a good way to incentivize your customers. However, if you want to give more to them, you might also consider any of these promotional gift ideas for businesses in the food industry!

Bringing It All Together,

Indeed, food storage containers are one of the innovational examples of consumer goods packaging. This product packaging idea can undoubtedly make your promotion stand out on the retail shelves and influence your customers’ purchasing decisions. The examples we have presented above are just some of the excellent inspirations you can take in planning or redesigning your consumer goods packaging.

How Can ODM Help?

Are you interested in getting custom branded food containers for your next promotional campaign? Or are you thinking of updating your consumer goods packaging? If so, feel free to contact The ODM Group today. Together with our design agency, Mindsparkz, we will help you create packaging that suits your brand.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet practical such as this consumer goods packaging. Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.