Customized Food Containers: 5 Reasons Customers Love to Get Them

The food industry is a highly competitive sector, and brands are always looking for ways to differentiate themselves from the competition. It’s no longer enough to offer the best quality or most-affordable price — you’re entering a war of impressions, and it’s crucial to stand out from the crowd. This can be as simple as offering GWP merchandise to consumers, such as these customized food containers from Santiveri!

Food containers can be a great way to help FMCG brands stand out from the competition. From unique shapes to custom printing options, these promotional products offer a lot of flexibility for marketing campaigns.

 

For this in-store promotion, the brand leveraged custom snack cups as an added promotional product packaging and a complimentary gift with a purchase offer for the shoppers. They may appear simple, but they are definitely popular in the retail setting.

 

Why Do Customers Love to Get Customized Food Containers?

1. Value Added Packaging

Customized food containers are an easy way to not only increase brand exposure but also provide a unique customer experience.

Just look at how Santiveri used these containers as custom product packaging for its digestive biscuits! We totally love how the plastic containers fit well with the actual product packaging, making them a perfect match. Unlike other products on the shelf that comes with their standard packaging, this GWP promotion certainly stood out.

 

2. It’s a Free Gift!

When it comes to offering GWP, there are plenty of options available for you to take advantage of. The question is, with so many choices on the market, how do you know which one will work best for your business?

One GWP idea that continues to be a favourite amongst customers is food containers.

The method is simple, they are offering something of value and they are totally free!

 

Food containers are important storage tools that will keep meals fresh and tasty until you’re ready to eat them. They can also make it easier for you to organize your food properly, so you can save more space in your refrigerator.

They are very functional and versatile, and they are one of the most common household items that people need and use every day. This leads us to our next point.

 

3. They are Convenient

Food containers come in a variety of different sizes, making them perfect for all sorts of food and beverages. These containers are designed specifically for travelling and eating on the go, so there are no loose lids or flimsy boxes. With them, you can say goodbye to messy food spills!

Aside from that, they can also be used to hold other products, such as office supplies and cosmetics. The beauty about using customized containers is that they are not just meant for storing food – these containers can be used for other purposes as well.

This helps to create free advertising, while also ensuring that the customer is able to enjoy the benefits of using a branded product

 

4. They are From a Brand they Follow

Another reason why customers love getting these types of gifts is that they’re usually customized with their favourite brand’s logo or name. This makes it feel much more personal than if you were to simply hand out coupons or discounts. There is no doubt that customers love to get gifts from brands and companies that they follow. It makes them feel appreciated, valued, and special.

Giving out promotional products is an easy way of showing your appreciation and gratitude towards those who support you and your brand. This will help them feel more connected and increase their loyalty to your business. It also gives them something tangible that they can keep around their home or office.

 

5. They Can be Used for A Long Time

The fact that customized food containers are reusable makes them popular for quite a few reasons. However, one of the most important benefits is that their use helps reduce single-use plastic waste in our environment.

 

With sustainability being at the forefront of conversation amongst businesses, customers appreciate any marketing effort towards protecting the environment. Since most food containers are made from biodegradable materials and can be reused, you can feel good about knowing your package will be used again and again by your customer base.

 

Take a look at how other brands are leveraging custom branded food containers:

 

Gift with purchase is a guaranteed marketing strategy that turns passersby into spenders. If you’re looking for more GWP merchandise ideas, tap the image below and see some of our works with known food brands!

 

To Conclude,

Customized food containers are a form of advertisement that can do wonders for your brand. As you give them out for free, you will have more people who will see them and more people who will learn about your business. This will lead to a greater number of potential customers who may be interested in purchasing your products.

It’s a win-win situation because not only will you be able to market your business but also help those who receive the customized food containers keep their foods fresh and organized while they’re on the go.

Looking for a sustainable alternative to custom food containers? Why not check out these containers that are made out of wheat, a totally eco-friendly material!

 

What is the Role of ODM?

Are you interested in getting customized food containers for your next promotional campaign? Or are you thinking of updating your promotional packaging? If so, feel free to contact The ODM Group today. Together with our design agency, Mindsparkz, we will help you create the branding tool that suits your brand.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet practical such as these custom food containers. Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

 

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