5 Ways this Multi-Purpose Packaging Idea Drives Sales

Your product packaging is your brand’s first point of contact with consumers as well as your product’s protection against all outside elements that might damage it. For this reason, keeping your packaging functional while attracting consumers and serving them in multiple ways is every brand’s goal. So, let’s check Arcor’s multi-purpose packaging idea and how it successfully charmed shoppers.

Our team saw these seemingly bright and colourful wine bottles in a supermarket in Thailand, and we couldn’t help ourselves but know more.

The incredibly charming and multi-purpose packaging idea is from a confectionery brand, Arcor. The Argentinian brand especially loved in Latin American countries produces chocolates, ice creams and cookies.

How Arcor’s Multi-Purpose Packaging Idea Leads To Success?

1. Protection

Any product packaging’s initial purpose is to keep the products safe. In this aspect, this multi-purpose packaging idea served its purpose well. It is made from acrylic which is lightweight and has high resistance to impact.

Both consumers and the brand can rest assured that the butter toffee’s inside will remain safe from external forces. Additionally, strong packaging such as this also means the brand will not be pushed aside or distorted in a full retail store shelf.

2. Appeal

Arcor’s packaging is designed after bottles of wine. So, lining them up together containing different flavours of butter toffees creates a pleasant scene for shoppers to look at.

It’s also colourful inside and out, so it’s very noticeable to kids and adults alike. Putting treats like this inside bottle containers is also a tradition to most households and elevates the brand from a simple confectionery brand to a brand that knows its market.

3. Handy

Since the packaging is designed after wine bottles, the upper part of it can easily be held by hand.

Additionally, the brand didn’t make the multi-purpose packaging idea too big to hold. It’s the right size and dimension to contain the required product per pack.

The packaging idea’s handiness made it a perfect gift-ready for kids and adults, further emphasised by the bottle necker ribbons the consumers can see.

4. Showcase Ready

The thing about chocolates and delights like these is people can’t consume them in one sitting. They are usually consumed in bits and pieces. Hence, this multi-purpose packaging idea allows people to not worry about the storage of their favourite sweets.

Since it’s also high-quality, people can simply leave it on their tables or shelves, doubling as a showcase piece around the house.

5. Practicality

Aside from its durability for ensuring the safety of the product, making it a cost-effective choice for product packaging, it is also practical for consumers.

The problem that the design might pose to people is it can be hard to take the butter toffees inside. Arcor, however, solved that problem by using this multi-purpose packaging idea of changing the bottle into a wine glass.

The slimmer upper part of the bottle can be connected to the detachable lower part to form a wine glass that has a wide opening for everyone to take their butter toffees without any problem.

Packaging Ideas and Materials For You

Molded Pulp Packaging

This packaging is made from the natural fibres of crops like sugarcane and wheat. These fibres are mixed in water to form a slurry that can be moulded according to the brand’s preferences like the multi-purpose packaging idea.

Product Code: ODM-4114

Tin Packaging

If you’re looking for a reusable and multi-purpose packaging idea, this fun packaging made from tinplate is perfect for you. Creatively shaped and guaranteed durable, it is very attractive to consumers too.

Product Code: ODM-4039

Kraft Container

Made from wood pulp, this kraft paperboard used for the container is one of the strongest paperboards in the market. These containers are durable and food grade which made them safe packaging for the F&B industry.

Product Code: ODM-3617

Check out other product packaging from other brands we previously covered:

Rampur’s whiskey definitely took extra care of their product with two packaging, a durable container outside and a fabric packaging bag inside. You can know more about it in the blog below:

Roku Gin’s multi-purpose packaging idea is made from fabric and is gift-ready! Consumers can pick up the product and present it straight to parties and gatherings as well as storing trinkets and other small objects.

LU biscuits’ product packaging is made from tin. Embossed with the brand’s design and icons, this packaging that consumers can reuse or refill strengthens brand recall and loyalty the more people use it.

The product container of Starbuy’s three condiments definitely stands out from the shelf as it stirs people’s curiosity and presents itself as a reusable bag! See more here:

Everybody loves the creaminess between the two biscuits that Oreo provides, but have you ever seen big Oreo biscuits? This food packaging is also made from tin, but instead of the brand design and icons, it features the product itself!

To Sum It All Up,

Arcor’s multi-purpose packaging idea is fit for their products and does not pose any problem for the consumers. On top of that, it’s pleasantly designed to specifically capture people’s attention and stand out on the retail shelf.

If you’re looking for creative product packaging like this, ODM can assist you with that! We’re a promotional product and branded display development company that specialises in the customisation of promotional displays and branded merchandise.

We have an in-house creative team, Mindsparkz, who will work with you from product brainstorming to production! Aside from all of that, some of the services we can assist you with are manufacturing promotional items for corporate giveaways and gift-with-purchase or purchase-with-purchase promotions and designing outdoor displays and point-of-sale displays. We can also provide you with packaging solutions and sustainable marketing options. Just contact us today!

Browse More Blogs: