Whiskey bottle packaging comes in different forms. They are essential in protecting the bottle from any possible damage. But as time goes by, they also become an important tool of drink brands marketing efforts.
Let’s take Rampur’s creative drink packaging as an example. Our team came across this exquisite packaging idea during their recent visit to Dubai.
Rampur is an Indian Single Malt Whisky, hand-crafted and aged in the foothills of the Himalayas. The Himalayas provide polar opposite climate conditions throughout the year, with the flavour of the famous Indian Summer giving Rampur an added dimension and depth.
What Makes the Whiskey Bottle Packaging Unique?
Every whiskey brand has its own bottle packaging design. Each one shows uniqueness and creativity. But we can’t deny that Rampur’s packaging is one of our favourites.
The packaging is a tube cask made of hard cardboard material. And inside the tube comes a silk fabric used to keep the whiskey bottle. But why does our team loves Rampur’s packaging box design? Read on as we tell you why.
1. Effectively serves its purpose.
Arguably, Rampur’s packaging is designed to protect the bottle from the inside out.
What sets it apart from other packaging ideas is that it can secure the product not just once but twice.
First, there’s the durable tube cask for the bottle’s outer protection.
Similarly, the custom fabric packaging bag inside the tube is designed to help prevent bottle scratches and dents.
2. Unique and creative designs.
This tube packaging comes in different colours, accentuated with gold upper and bottom edging.
The logo is embossed, making the customers feel it with their hands.
Moreover, the brand’s signature twin swords can also be seen on the front and tin cover of the packaging.
Furthermore, the bag is also designed with the brand’s logo and uses premium quality material.
3. Highly functional packaging.
Most whiskey packaging comes in simple paper boxes, which are easily thrown out after use.
But this bottle packaging makes all the difference.
Shoppers would definitely have second thoughts about ditching this unique packaging.
Instead of throwing, they would certainly use the tube cask as kitchen or home decor and the bag to store or keep things.
4. Sustainable packaging idea.
As time goes by, people are becoming more aware of the negative impacts of non-biodegradable product packaging.
Thus, companies find ways to produce and use more eco-friendly packaging solutions.
And this whiskey bottle packaging is a perfect example of this.
Made of cardboard and fabric, this bottle packaging is safe not just for the environment but for the customers as well.
5. Makes a perfect gift idea.
Whiskey and other drinks are one of the most common gift ideas for many — be it a corporate or a family occasion.
Admit it or not, giving it without packaging makes the gift less attractive.
Therefore, choosing something that comes with custom packaging makes the work less.
With that said, this luxury drinks packaging indeed lessens shoppers’ struggle to find the perfect gift idea for their friends.
See more creative drinks packaging designs we’ve featured before…
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Putting It All Together
Needless to say, product packaging plays a crucial part in any business. If designed well, they don’t just perform their main purpose well, which is to secure the product but also help in the marketing efforts of a company.
With that said, we all agree that Rampur’s whiskey bottle packaging is a great inspiration for businesses in the same industry!
Competition in the drinks industry is undoubtedly challenging. So, we compiled some of our top-pick promotional products that will fit your business.
What Can ODM Offer?
Are you looking for a company to help you design and manufacture your packaging ideas? If yes, the ODM group and Mindsparkz team are here to assist you! We can help you create premium packaging for your business. Our teams can help you source the latest wine packaging trends for your products!
We also help develop bespoke product packaging ideas for cosmetics, F&B, healthcare and hospitality industries. Feel free to connect with our team. It’s our pleasure to help you turn your ideas into reality!
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