4 Ways Hennessy Made Its Gift Box Packaging Stand Out In-Store

Like the exterior of any house whose primary function is to get the attention of the people passing by or any potential client, a liquor packaging that houses the product serves the same purpose. And that is what Hennessy’s gift box packaging exactly did to our team.

Hennessy is one of the big four cognac houses in France and one of the world’s top premium spirits. The brand is known for its transparency and how it designs its products from the materials used such as the wood for the liquor barrel. It is a design widely used in most of the brand’s packaging.

However, in a liquor store in China, we spotted this special Hennessy VSOP in a gift packaging box that immediately pulled us closer. And here are everything that we gathered.

What Made Hennessy Gift Box Packaging Special?

1. Gift-Ready

An important factor when it comes to liquor packaging is that it’s often used as a gift for parties or any get-together. Thus, it should be gift-ready.

Hennessy used a quality cardboard material to ensure the product packaging will be sturdy for consumers to carry anywhere.

Consequently, making things easier for people and fostering positive brand loyalty.

2. Showroom-Ready

When we saw this creative retail packaging, we instantly pictured how it would look in our house. The closed gift box packaging would fit most modern house aesthetics but the open one is a perfect centrepiece in a liquor display.

This is very important because most premium brands target people with luxurious tastes and interests. So, this imagery that the gift box packaging presents means people wouldn’t be able to ignore the product.

3. Product Differentiation

As we can see, the products on the shelf below the gift box packaging are also Hennessy cognacs.

However, the drinks packaging is so noticeable that people’s eyes will be hard to take away from the surprising gift box.

Not only does it elevate the product against its competitors but it also differentiates it from other brand products.

4. Element of Surprise

It’s one thing to have an eye-catching packaging design that would pull people and another to surprise them. Hennessy cleverly pulled this off in this gift box packaging.

Liquor has long been enjoyed by sharing it with other people.

Naturally, people would want others to feel the same surprise that the gift packaging gave them. Compelling them to buy on impulse.

Look at Hennessy promotions through the years here:

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Aside from the product packaging, we also recommend incorporating these top marketing ideas that can enhance product presentation:

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Ultimately,

Businesses must be sensitive when it comes to how they will present their products through these creative packaging. It is vital because it can make or break a purchase decision that would have helped return the investments that were made.

Just like Hennessy, it wouldn’t hurt to stand out and surprise your consumers from time to time because it can be the reason they would form brand loyalty.

If you’re looking for gift box packaging, ODM can assist you! We manufacture high-quality product packaging as well as cost-effective ones. We also have a creative team that will work closely with you to design the packaging you want for your product.

Furthermore, we also manufacture bottle glorifiers and creative point of sale displays as well as branded merchandise for your next GWP promotions. We’re here to help, all you have to do is contact us today!

Gift Box Packaging FAQs

All you need to know about gift packaging for alcoholic beverage brands!

What is gift box packaging?

Gift box packaging is a type of packaging used to present a product as a gift. It typically includes a box or container, along with additional elements such as tissue paper, ribbons, and other decorative features.

Why is gift box packaging important for alcoholic beverage brands?

This packaging is a great way for alcoholic beverage brands to showcase their products in an attractive and memorable way. It can help to differentiate a brand from competitors and also make the product more appealing to customers.

What types of gift box packaging are available for alcoholic beverage brands?

There are many different types of gift box packaging available, including traditional boxes, wooden crates, and metal tins. The packaging can also be customized with branding elements such as logos, colours, and messaging.

Can box packaging be personalized?

Yes, gift box packaging can be personalized in a number of ways. Brands can include personalized messages or notes or even offer custom labelling or engraving for an additional fee.

How can gift box packaging help to increase sales for alcoholic beverage brands?

It can help to increase sales by making the product more appealing to gift-givers. It can also help to create a sense of luxury and exclusivity around the product, which can increase its perceived value and desirability.