With so many liquor products in the market, how do you differentiate your brand from the rest? One effective way to get customers to choose your liquor brand over competitors is through effective liquor packaging design!

In this blog post, we will take a look at a brilliant promotional gift set by Fever-Tree! Their promotional gift set included a branded glass along with a free bottle of Jack Daniels whiskey. And they presented it in a way that will definitely entice customers to buy their whiskey!

Liquor Packaging Design

Liquor Packaging Design

So, why would such liquor packaging design be effective in promoting your products?

  • Prominent: We certainly love how FeverTree was presented in this packaging design. This is because the products are visible to the customer. Through the cutout, you can see the branded drinking glass being offered as gift with purchase. And this plays a vital role in motivating customers to make a purchase. When customers see that the brand is offering a high quality product for free, they’d be more inclined to choose your products over competitors.
  • Brand Exposure: The use of a branded whisky glass gift is a great way to raise awareness about their brand. The logo printed on the glass is a subtle reminder to customers to purchase their whiskey again the next time they go shopping. With daily use, the glass can spark brand engagement and this could help increase sales in the long run.
  • Practical: Practical gifts would definitely attract customers to your products, as they would have a use for the gifts. Aside from whiskey, they can also use it for drinking juice and water. Therefore, they would see it as something beneficial, instead of just a gimmick, an additional product.
  • Value-Add: Using an in pack offer is effective, as it gives customers a value-add. Customers would be more attracted in the gift sets, because they get additional value for their purchase.
Liquor Packaging Design

Liquor Packaging Design

Would your company benefit from such liquor packaging designs? If so, feel free to contact us! Here at The ODM Group, we specialize in design and manufacturing. As such, we would be the perfect choice for your next project!


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