5 Guide Questions to Craft Enticing Wine Gift Box Packaging

Product packaging informs consumers a lot about the brand and the product. It sets up expectations and promises that influence the purchasing behaviour of people. Especially in the liquor industry with high-end brands vying for every consumer’s attention. With that in mind, we listed 5 guide questions for enticing packaging we believe would help your brand stand out like Passion’s wine gift box packaging. Let’s get this started!

Wine Gift Box Packaging with Passion

Passion is a Chilean wine brought to every Vietnamese household across the country’s 63 provinces and our team immediately learned why it’s popular.

In the supermarket we visited alone, we were greeted with a wide range of wine gift box packaging from the brand! There are clearly showcase-type of packaging like the one design after a carriage, a barrel-like design wine gift box packaging as well as ones best for large gatherings which contain more than one bottle of Passion.

The brand did not shy away from minimalistic designs to grander ones that require time and effort to make. Make no mistake, however, because all of these are still clearly identifiable as a product of a single brand due to the material used in every packaging which is wood.

The material gave them ample ways to customise it according to their marketing needs and at the same time, it brings a sense of class and elegance to every design.

5 Guide Questions To Craft Enticing Wine Gift Box Packaging

1. What is Your Brand?

Every business strives to have an overall presence that would be easy for consumers to identify the brand with. This is carried out in every part of the business from its mission and vision to its marketing decision and most importantly, the product packaging.

Hence, having an answer to this question would help your brand navigate other factors especially related to wine gift box packaging. For example, it could help you decide what material you would use and what designs your packaging should definitely contain.

2. What are Your Product Details?

Product packaging, first and foremost, is there to ensure the safety of the product in transportation from factories or distilleries to retail stores and consumers’ homes.

For that reason, you must know beforehand the details of the product it would contain. For example, how many bottles of wine will it have? What are the length and dimensions of this product? If it will contain more than one product, how can you ensure they will not damage each other inside?

Having this information could help you adjust your wine gift box packaging appropriately so it would still be just as appealing as it is protective.

3. What are the Current Trends in Your Target Market?

Apart from the protective function of packaging, it is also the first point of contact your consumers will have with your brand. So, it must be interesting and appealing to them as well.

Researching what works for your target market and what doesn’t will give you an overall grasp of the design details you can employ. This also gives your business an opportunity to widen your market for the better the design fits the current trends in your market, the more likely they will display your product and its packaging which will expose the brand longer.

4. What is Your Brand Story?

A bottle of good wine doesn’t just match people’s preferences, but also brings a good history with it. A creative wine gift box packaging gives brands the opportunity to tell this story.

So, whether it’s bringing the wine from Chile to Vietnam because it fits the ever-changing life of the locals like Passion or you simply want to tell a tale of a fairly budding brand with innovation rooted in tradition with every sip your consumer drinks, your wine packaging is there at your disposal.

5. What Experience Do You Want to Provide to Your Consumers?

Unboxing pretty much everything is a trend nowadays. Most of the time, people will even rate how easy it is to open and how convenient packagings are for them and the product. It can even be one of the primary reasons a new customer would give your product a try. So, keeping this in mind when crafting your packaging would allow you to design and decide better with your consumers in mind.

Get more inspiration in your wine gift box packaging from other brands:

Chivas’ two designs for its whisky products got everyone’s attention from their design and colour to the promotional gifts the bottle comes with. Check out Chivas 18 Blue Signature and Chivas 18 Gold Signature with us here:

From its colours to its contents and door handle, this premium packaging box from Maestro Dobel tells everyone it’s a limited release so celebrate the 50th birthday of its founder with the brand in the blog below:

If you’re interested to get more reasons to make that choice of using a custom wooden box for your liquor packaging, let Martell show you how it’s done and what it adds to the brand. Read more here:

Wine gift packaging‘s role does not end at capturing people’s attention in retail stores. It can also be a centrepiece in someone’s showroom. Hennessy took this to their advantage and gave consumers this product packaging we can’t miss.

In this promotion, the brand proved its name, The Botanist with its premium packaging made from tin and can be a planter after! Explore more from this wonder sustainable marketing move here:

The ODM Group has already worked with some of the known brands in the drinks industry and you can check out all our work with them! Get more merchandise ideas and inspiration by tapping the image below:

To Sum It All Up,

A creative packaging that furthers a brand’s name in consumers’ minds must be eye-catching, durable and well-designed. In this promotion, Passion recognises they cater to a wide range of people from young adults to adults which allowed them to design their wine gift box packaging to be just as durable and enticing as the images show above.

If you’re looking for the same results for your brand and would want to know more, ODM can assist you with it! We’re a promotional product and packaging development company with decades of experience in the field. We also have a creative team, Mindsparkz, who will work with you closely from packaging and product brainstorming to production. Just contact us today!

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