How Martell Commands Attention With Custom Made Wooden Box?

Bespoke promotional product packaging can make a product stand out in the crowd by adding an extra layer of visual interest that simply isn’t available with standard packaging. Found in the Hong Kong airport, this custom made wooden box caught our attention even amidst the wide range of liquor from the same brand!

Let’s have a look at how that happened and why you should have one for your brand too.

The custom made wooden box is from Martell, the oldest of the four big cognac houses that supply the world. It houses one of the Martell Single Estate Collection, Vignoble C. Mongillion which is produced in limited quantities.

Its aroma of walnuts, figs and roasted coffee transcend its branded packaging to the people passing.

How Does this Custom Made Wooden Box Command Attention In-Store?

1. Brand Differentiation

A custom made wooden box ultimately means it’s a product packaging that can only be seen in your brand.

It helps consumers subconsciously put the brand, in this case, Martell’s cognac in a different category than the basic off-the-shelf products.

2. Befitting Material

Before the advent of cardboard packaging, distilleries pack their liquors in cloth bags. However, this doesn’t protect the product.

Lightweight, durable and easy to brand with your logo, custom made wooden box is an ideal and safe liquor packaging.

3. Added Value

The reason for this is simple: Wooden packaging is used for products that are both unique and premium, so consumers will associate it with high quality and therefore, value.

This clear message adds value to your brand and liquor product which would make it a more attractive choice to purchase.

Moreover, due to its appearance and durability, you can be sure your consumers will find a way to utilize it in their homes instead of ending up in a trash bin. Allowing your brand extended exposure even though they’ve already consumed the liquor.

4. Aesthetically Pleasing

Nowadays, more and more people are concerned about matching visuals of things to overall look pleasing.

Wood has a natural colour that ranged from soft white to deep and dark brown. These are all colours that can be matched with almost anything and will still be visually pleasing to look at.

Like Martell’s custom made wooden box that caught our attention.

5. Display Worthy

As we’ve seen above, the custom wooden box is elegant and nostalgic as well as dignified. It stood against other packaging designs and materials.

Wooden packaging is also a nod to liquor barrels. A piece of those years in your consumers’ homes with the vintage vibes that fits most house designs nowadays, making it fit to display and be a piece of attraction to introduce to guests.

Apart from the product packaging, we also recommend incorporating these top drink marketing ideas that can enhance your product presentation:

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In Conclusion,

Custom wooden packaging is a great way to give your brand an identity that sets it apart from the competition. When your customers see your logo on a product or packaging made from natural materials, it reinforces your brand’s image and can help make it more memorable.

If you’re looking for a custom box packaging manufacturer, ODM can assist you! We manufacture high-quality product packaging as well as cost-effective ones. We also have a creative team that will work closely with you to design the packaging you want for your product.

Furthermore, we also manufacture bottle glorifiers and creative point-of-sale displays as well as branded merchandise for your next GWP promotions. We’re here to help, all you have to do is contact us today!

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