Custom Logo Wine Glass: Is It a Worthy Investment in Marketing?

Needless to say, custom glasses make perfect marketing tools not just for liquor brands but also for the F&B industry. Recently, we came across La Pastina’s gift with purchase campaign, wherein the brand gave away one (1) free custom logo wine glass for every pack of Chenet Ice Rose- limited edition.

La Pastina is a multi-business company that offers private-label products and iconic international gastronomy brands. This makes La Pastina a unique company, an actual curator of extraordinary flavours, and an ambassador of Italian and Mediterranean cuisine in Brazil.

Meanwhile, J.P Chenet is a French wine brand produced by Les Grands Chais de France since 1984. It is very popular for its distinguished wine bottle design with original curves: a slanted neck and a generous body.

How Does LP’s Gift with Purchase Promo Work?

For every purchase of 750ml J.P Chenet Rose, shoppers can get LP’s branded glass for free! The custom wine glass is packed together with Chenet’s limited edition wine. Likewise, the glass is printed with La Pastina’s logo.

Aside from the free item, this gift-with-purchase campaign works because of the limited edition product being sold. This gave customers the urge to avail of the wine before the stock lasts.

Here’s another gift with purchase idea from La Pastina. In this promo, LP gave away free custom-printed coasters for every purchase of J.P. Chenet and Emiliana wine.

Top 3 Reasons La Pastina’s Promotional Coasters Work In-Store

What Makes a Custom Logo Wine Glass a Good Investment?

For wine businesses, a wine glass, particularly stemless, is one of the most common complementary gifts they offer to their customers. But what are the reasons behind it? Why do they keep on choosing glasses over other wine essentials? Let’s discuss this further…

1. Ideal for casual and formal events.

A custom wine glass is indeed an ideal choice for every occasion.

Whether pouring a glass to sip on the sofa at the end of the evening or a round for the ladies at a glam dinner party, a wine glass is always a must-have.

Thus, wine brands still opt to use it as their gift for their customers.

2. Sturdy and can be used longer.

Wine glasses, especially stem glasses, are prone to damage or breakage.

However, choosing a short, or stemless wine glass makes all the difference.

Compared with tall designed glasses, a stemless wine glass is more durable and can be used for a longer period of time.

3. Perfect complimentary gift for drinks.

Did you know that glass shapes and sizes have a direct effect on wine taste?

With that said, wine is best enjoyed when consumed using a glass.

It’s one of the reasons why, glasses make a perfect complimentary gift fro drink, particularly wine.

The custom wine glass makes every wine experience more memorable.

4. Easy to customise based on needs.

Another good point about having a custom logo wine glass in marketing is that they are very easy to customise.

Whether you want to modify its size, shape or design, you can choose a manufacturer that can do them for you!

Furthermore, brands can choose the printing method they want to add their logo to the item.

5. Suits different marketing budgets.

Last but definitely not least, a custom logo wine glass can suit any budget. Brands can always look for a supplier to produce their desired glass at a much lower price. Moreover, the higher the volume of orders, the more money brands can save.

Interested in Producing Custom Logo Glasses?

Get an inside look at the production issues faced when manufacturing custom glasses and find out how they can be solved with the help of our expertise.

What Are the Manufacturing Issues When Producing Drinking Glasses?

Discover how a Japanese company used creative and unique methods to decorate promotional glasses in this case study. (PLUS how you can incorporate these ideas into your own promotional campaigns!)

Decorating Promotional Glasses: Japan Case Study PLUS Top 9 Ideas!

What Did We Notice?

Arguably, La Pastina’s custom logo wine glass is a compelling GWP idea. Matching the branded merchandise with a limited edition product is also a great marketing move. However, we believe that this marketing campaign would even become more successful when the brand considers its packaging use.

The items were only packed in normal plastic packaging, making them less noticeable on the shelf. As we all know, packaging plays a crucial role in marketing. Thus, businesses must invest in it. For instance, La Pastina can use custom cardboard packaging to make the offer stand out in-store.

Check out these examples below.

Jack Daniel’s elegant packaging makes the gift set more appealing to customers. Learn more here:

3 Surprising Ways Cardboard Beverage Packaging Drives Sales

It’s window box-designed packaging makes Jura’s GWP promotion stand out in retail. Read more about this idea here:

5 Reasons Window Box Packaging is One of the Best Packaging Concepts

Drinking glasses are indeed great items to include in your drinks marketing. However, if you’re still in search of other ideas to include in your promotion, you may check out these promotional product ideas we had for our clients in the industry.

In Conclusion,

A custom glass arguably makes perfect drinks marketing ideas. And being in the marketing and sourcing industry for two decades, we at ODM agree that investing in it is totally worth it. Customisable, cost-effective, and versatile, its promotional potential is absolutely incomparable.

If you’re in the drinks or F&B industry and consider to create your own design of glass to offer your clients, feel free to connect with our team. Our experienced designers from Mindsparkz are here to assist with your design needs.

Furthermore, we produce different types of marketing products such as sports promotional merchandise, summer promotional items, gift-with-purchase ideas, on-pack premiums, branded corporate giveaways and even promotional displays.

If you need any of the aforementioned products, don’t hesitate to contact us and receive your quote.